Author: "Khamitov, Mansur" / Publication Type: Conference Materials - Searchworks@Jio Institute Digital Library Search Results

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Start Over Author "Khamitov, Mansur" Publication Type Conference Materials

Author: Suri, Anshu, Sénécal, Sylvain, Grégoire, Yany, Khamitov, Mansur, and Bo Huang
Subjects: ARTIFICIAL intelligence, ANTHROPOMORPHISM, BETRAYAL, CONSUMER behavior, BENEVOLENCE
Abstract: The article offers information on how anthropomorphizing artificial intelligence (AI) affects consumer reactions to different types of failures. Topics discussed include the differential consumer responses to performance versus benevolence failures in anthropomorphic AI; the betrayal-based framework explaining these responses; and also mentions about the role of transparency in moderating negative reactions to AI failures.
Published: 2024

Author: Petrova, Alisa, Malär, Lucia, Krohmer, Harley, Hoyer, Wayne, and Khamitov, Mansur
Subjects: INTERNET advertising, EMOTIONS, WEB personalization, BRANDING (Marketing), BRAND image
Published: 2020

Author: Khamitov, Mansur, Xin (Shane) Wang, and Thomson, Matthew
Subjects: BRAND loyalty, CROSS-cultural differences, BRANDING (Marketing), GLOBALIZATION, URBANIZATION
Published: 2019

Author: Khamitov, Mansur and Duclos, Rod
Subjects: BRANDING (Marketing), CONSUMPTION (Economics), CONSUMER behavior, SOCIAL perception, BRAND loyalty
Published: 2019

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