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Start Over Descriptor "Enterprise liability" Publication Type Conference Materials
1 results on '"Enterprise liability"'

1. ENTERPRISE LIABILITY: DEFINITIONS AND IMPLICATIONS FOR MARKETING.

Author

Morgan, Fred and Stoltman, Jeff

Subjects
ENTERPRISE liability, MARKETING, DIETHYLSTILBESTROL
Abstract

Accounts on the introduction of enterprise liability into the marketing literature. Theories utilized by plaintiffs in diethylstilbestrol litigation; Definition of enterprise liability; Implications of enterprise liability for marketing.

Published
1995

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