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ENTERPRISE LIABILITY: DEFINITIONS AND IMPLICATIONS FOR MARKETING.

ENTERPRISE LIABILITY: DEFINITIONS AND IMPLICATIONS FOR MARKETING.

Authors :
Morgan, Fred
Stoltman, Jeff
Source :
AMA Winter Academic Conference Proceedings; 1995, Vol. 6, p70, 1/3p
Publication Year :
1995

Abstract

Accounts on the introduction of enterprise liability into the marketing literature. Theories utilized by plaintiffs in diethylstilbestrol litigation; Definition of enterprise liability; Implications of enterprise liability for marketing.

Details

Language :
English
ISSN :
10540806
Volume :
6
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
6221697