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ENTERPRISE LIABILITY: DEFINITIONS AND IMPLICATIONS FOR MARKETING.
ENTERPRISE LIABILITY: DEFINITIONS AND IMPLICATIONS FOR MARKETING.
- Source :
- AMA Winter Academic Conference Proceedings; 1995, Vol. 6, p70, 1/3p
- Publication Year :
- 1995
-
Abstract
- Accounts on the introduction of enterprise liability into the marketing literature. Theories utilized by plaintiffs in diethylstilbestrol litigation; Definition of enterprise liability; Implications of enterprise liability for marketing.
- Subjects :
- ENTERPRISE liability
MARKETING
DIETHYLSTILBESTROL
Subjects
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 6
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 6221697