Purpose: The main objective of this work was to analyze the use of ICT in creative tourism as a promoter of contact established with visitors or tourists. The stakeholders of study were artisans and creative companies, and the local community of UNESCO creative cities. Methodology: a mixed methodology was implemented, which included carrying out 30 semi-structured interviews with artisans and creative companies in Barcelos and Óbidos, as well as 408 questionnaire surveys being validated with residents of these locations that are UNESCO Creative Cities (241 in Barcelos and 167 in Óbidos). More than 470 surveys were collected but were not validated because they had at least 20% non-responses. The 30 semi-structured were conducted when upon reaching the saturation point, as being the moment at which no new information or no new themes are registered. The total number of interviewees was 14 females and 16 males. In Óbidos, the number of certified artisans is substantially smaller than in Barcelos, so it was only possible to interview 11 artisans from Óbidos. In Barcelos, a total of 19 artisans were interviewed. The choice of UNESCO Creative Cities is assumed because, according to the literature in the area, they constitute great examples in the context of creative tourism, and the areas of Literature and Crafts and Popular Arts are two of the domains that UNESCO values. and classifies as dimensions of greatest interest. These areas are also important areas from the point of view of tourism supply and demand in general. The surveys were implemented by distributing them in online format based on forms.ua and in paper format and were distributed randomly, depending on whether participants agreed to participate in the study. Survey data were analyzed using SPSS. The interviews were carried out by telephone, using the databases of the municipal councils of Barcelos and Óbidos, and their data were analyzed based on the webQDA – Qualitative Data Analysis software. Results: The results obtained show that it is residents who can use ICT the most and best to establish contact with creative tourist demand. Artisans and creative companies can take better advantage of ICT because these platforms can help to boost artisan activity, making it more attractive, more publicized and, therefore, consumed by tourists and visitors. Artisans and creative companies are using ICT mainly to disseminate their work in a timely manner. Residents use ICT mainly to observe tourist (dis)satisfaction. The use of ICT to contact tourist demand can be used by the stakeholders studied as a means of learning, knowledge, to facilitate communication with tourists or visitors, to attract different types of tourists or visitors, for analysis, exposure and /or observation of tourist (dis)satisfaction. Research limitations: The irregularity of the data obtained depending on the location can be considered as a limitation because it demonstrates a greater attractiveness in terms of demand for creative tourism in Óbidos than in Barcelos. The implementation of questionnaire surveys in an online format did not work as well as would have been desired because, given the various publications of links to these surveys, the number of online responses was not very significant. This fact forced several trips to Barcelos and Óbidos. Although several trips were made during the months of May and August 2023, the fact that it was not possible to travel to Portuguese locations in other periods coinciding with creative events constitutes a limitation, as more responses could have been obtained. Carrying out interviews by telephone constitutes another limitation of this investigation because it conditioned the existing dialogue with the interviewees. Furthermore, several telephone contacts of certified artisans found on the websites of the municipal councils of Barcelos and Óbidos were inactive or out of service, and not all unanswered telephone calls were returned. Originality: The use of ICT by tourism in general and in the particular case of creative tourism is a topic that has little been analyzed from a microregional perspective. In the case of UNESCO Creative Cities, the role of ICT in establishing contacts between the tourist offer and tourists and creative visitors has not been analyzed in the literature in the area. The development of a mixed methodology also assumes an original character as two important and essential stakeholders of creative tourism are considered. [ABSTRACT FROM AUTHOR]