1. Attribution and the Seeking of Information About Breast Cancer Risk (Top Student Paper).
- Author
-
Yang, Zheng
- Subjects
BREAST cancer research ,MASS media influence ,COMMUNICATION strategies ,PUBLIC school teachers ,WOMEN'S health ,CANCER risk factors - Abstract
This study employs data from a mail survey (n=1,114) conducted among public school teachers and educational support professionals in New York State to examine the factors that contribute to individuals' attribution and information seeking about breast cancer risk. The results indicate that mass media use, as well as beliefs about existing information regarding breast cancer risk, influence individuals' causal attributions and seeking of information about breast cancer risk. Concerns about the local environment also positively relate to individuals' association of breast cancer risk with environmental factors. The conclusions argue for bottom-up dialectical health communication strategies that take into account individuals' understandings and perceptions of breast cancer risk and their local environment. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2007