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The article offers step-by-step instructions for the packaging design created by Blackburn's Design for Taisho's Lipovitan brand.

This article describes the packaging design project completed by karacters design group for Sun-Rype's new Fruit & Veggie Bar product. According to Matthew Clark of karacters, the new product tastes wonderful. Alternative names were suggested by the design team to Sun-Rype. He notes that the name was chaged from vegetable to veggie to make it more colloquial and approachable. Some of the important considerations in the project are the brand's underlying principles, the printing process, and the appropriate illustration style.

A directory for design groups or firms is presented.

The article offers step-by-step instructions for the packaging design created by TAXI Studios for Somerfield.

The article offers step-by-step instructions for the packaging design created by Iron Design for the War of 1812 Ale brand of Sackets Harbor Brewing Company.

The article offers step-by-step instructions for the packaging design created by Karacters Design Group for Clearly Canadian.

The article offers step-by-step instructions for the packaging design created by LMS Design for the Aveeno brand of S.C. Johnson.

The article offers step-by-step instructions for the packaging design created by Curiosity Inc. for Van Cleef & Arpels' Tsar perfume.

The article offers step-by-step instructions for the packaging design created by Bamboo Inc. for Schroeder Milk.

The article offers step-by-step instructions for the packaging design created by One Zero Charlie for Lionel Trains.

The article offers step-by-step instructions for the packaging design created by Parham Santana for Mattel's Barbie brand.

The article offers step-by-step instructions for the packaging design created by Proteus Design for W. M. Barr's home-improvement and automotive products.

The article offers step-by-step instructions for the packaging design created by Hornall Anderson Design Works for Tend Blends.

The article offers step-by-step instructions for the packaging design created by Sussner Design Company for an audio compact disc box set featuring Sir Laurence Olivier from Liquid 8 Records.

The article offers step-by-step instructions for the packaging design created by Cross Colours for Nando's Salad Dressings.

The article offers step-by-step instructions for the packaging design created by Cincodemayo Design Studio for Embotelladoras Arca's Frutier brand.

The article offers step-by-step instructions for the packaging design created by MOD/Michael Osborne Design for the Canyon Road wine brand.

The article offers step-by-step instructions for the packaging design created by Fitch London for Beefeater's Crown Jewel gin brand.

The article offers step-by-step instructions for the packaging design created by Tesser Inc. for Musco Olive Products' Pearls Olives brand.

The article offers step-by-step instructions for the packaging design created by Wink for Target Corporation's Origin line of dietary supplements.

The article offers step-by-step instructions for the packaging design created by Ideas Frescas for La Militia's honey products.

The article offers step-by-step instructions for the packaging design created by Karacters Design Group for Sun-Rype's Fruit to Go snack products.

The article offers step-by-step instructions for the packaging design created by Addis for Dole's Fruit Bowls.

The article offers step-by-step instructions for the packaging design created by Wallace Church for Ciao Bella.

The article offers step-by-step instructions for the packaging design created by Ideas Frescas for Café de Lya.

This article describes the packaging design project completed by Haley Johnson Design for Blue Q's Dirty Girl soap brand. According to Mitch Nash of Blue Q, the brand combines concept and a strong theme with product. The objective of the project was to provide an upscale, feisty feel to the soap that would appeal to a sophisticated and jaded clientele. Designer Haley Johnson developed a character that combines innocence and flirtation for the new packaging.

This article focuses on the successful branding strategy developed by Sandstrom Design for Tazo Tea, which was launched during the 1990s. The Old World look of the brand has been translated into the packaging of a range of beverage products. It notes that the brand identity's design can be described as alchemic. Particular focus is given to the design of the logo created by Sandstrom for the brand. Steve Sandstrom of Sandstrom Design cites discoverability as one of the great things about the brand.

This article focuses on the successful branding strategy of Mambo, an Australian surfwear company. Founder Dare Jennings has successfully grown Mambo from a company that produces a single style of boarshorts and a selection of oversized T-shirts into an international brand that producers a variety of products. It notes that the efforts of Mambo are all focused on art. The three main passions of Jennings are surfing, art and music. Jennings hires freelancers and fine artists to power his graphics.

This article deals with the efforts of the Boy Scouts of America to reenergize and reeducate the public about what the organization is doing today. Marion English-Powers of design group Slaughter Hanson focuses on positive outcomes delivered via a story format in producing work for the organization. Bill Moran of BLinc Publishing also stresses that annual reports should be relevant to people's lives and interests. A creative approach called belief dynamics is used by Muller + Company in designing reports for the organization.

This article focuses on the rebranding project completed by The Partners for the hotel chain Regal Hotels. The chain has been transformed into a brand with wit and distinction. A new name Corus was developed for the brand after The Partners conducted an extensive market research. The goal of the project was to highlight the hotels' friendly nature, David Stuart of The Partners says. A new word mark is an important part of the new identity, as well as type play.

This article focuses on the role of VSA Partners in the successful branding efforts of Harley-Davidson, considered one of the most admired companies in the world. Particular focus is given to the growth of VSA and Harley-Davidson. It notes that fellowship and camaraderie are included in the package when one buys a Harley. Dana Arnett of VSA points out that Harley has a strong brand with involved customers. It also notes the inclusion of positive and emblematic attributes in all Harley-Davidson advertising and marketing mediums.

This article describes the branding project completed by Arnold Communications for Volkswagen of America's new Beetle. The revival of the Bettle was intended to generate new interest in the brand. Particular focus is given to the "Drivers wanted" campaign launched by Arnold Communications for the Bettle. The campaign garnered mixed reactions among consumers. Tony Fouladpour of Volkswagen of America notes that the campaign focused on psychographics instead of demographics.

The article describes the packaging design project completed by Lewis Moberly for the Pol Roger wine brand. Particular focus is given to the challenges posed by the project. Mary Lewis of Lewis Moberly describes the appropriate approach to brands with a heritage. The design team was inspired by archive images of the house marquee. Another design element examined by the design team was the brand name script. Lewis claims that the new body label is the invitation to the party. A gold and black palette was chosen for the brand's Vintage line.

This article describes the packaging design project completed by Sayles Graphic Design for Watercolours, a set of scented cream soaps. It notes that its packaging encourages bathers to mix their own colors and scents for themselves or for others. Sheree Clark of Sayles Graphic Design explains the design concept of the soap's packaging. One of the design ideas considered for the packaging was a porcelain palette for mixing and a soft brush. Sayles notes that the client required an Art Deco feel for the labeling.

The article focuses on the packaging design project completed by Brandhouse WTS for Tesco Kids, a new line of goods for the British grocery retailer. David Beard of Brandhouse WTS cites the challenges posed by the project. Particular focus is given to the three directions explored by Brandhouse WTS designers. It notes that every package behave differently since each design features a different mood. A broad color scheme using 30-25 related colors were used for the new packaging.

This article describes the packaging design project completed by Andy Mueller of Ohio Girl for the compact disc (CD) of Pinebender. According to Mueller, Pinebender is an independent rock band with an injured pop sound. Particular focus is given to his participation in an art show of skateboard graphics in the Netherlands. He considered the do-it-yourself concept in the Pinebender project. Mueller decided to replace the traditional CD booklet with a pad of graph paper and a small pencil. It notes the inspiration appeal of the CD design.

The article focuses on the packaging design project completed by Lloyd Grey Design for Mother Megs Fine Foods. Nicki Lloyd of Lloyd Grey Design notes the challenges posed by the project. Particular focus is given to the two main ideas pursued by the design team. The background of all packaging incorporated original woodcut illustrations. Lloyd also describes the typographic arrangement of the new packaging, which also features a clean and contemporary color palette.

This article describes the branding and packaging design project completed by Fitch Worldwide for Nissan Europe. It notes the Japanese sensibility underlying the new Nissan brand extension. There is a need for the packaging to conform to the experience, according to Simon Mariati of Fitch. He adds that the new Bento box looks simple but features several compartments inside. Lucy Unger of Fitch cites one of the founding principles of this new range of products and packaging.

This article focuses on the packaging design project completed by Crocker Inc. for Planet Krunch, a health alternative to sugar-based kids' snacks. Particular focus is given to the art style chosen by Crocker for the new packaging. Bruce Crocker of Crocker claims that their goal was to create a packaging that would bring a sense of curiosity towards the products and about life in general with kids. Blue was chosen as the main equity color of the new packaging.

This article describes the packaging design project completed by brothers Mitch and Seth Nash, cofounders of Blue Q, for their consumable-like soap and line of personal care products. Particular focus is given to the Dirty Girl gum's new and contrary varieties. A number of artists and designers across the U.S. were contacted by the Nash brothers for a new packaging design. The design requirement for this project was to create something that will have pop from the shelf pizzazz.

The article describes the packaging design project completed by Motiv Design for South Australian Company Store, which offers gourmet products in South Australia. The client's design requirement was to use the Company Store part of the name as a contemporary interpretation of a heritage theme and as a brand identity. Particular focus is given to various design concepts considered by Motiv designers. A color palette of warm ochres, misty blue, golden yellow, blue and green was chosen for the new packaging design.

This article describes the rebranding and packaging design project completed by Stratton Windett for Paxton & Whitfield, the oldest cheesemonger in Great Britain. Objectives of the project included redesigning the store itself and repackaging the products to be more friendly, descriptive, educational and appealing to a wider range of customers. A three-dimensional Grotesque-based font was incorporated into the new packaging design as the main logotype. A cheese-related color palette of cheddar yellow and a gray-green were chosen for the new design.

The articles describes the rebranding and packaging design project completed by Dragon Rouge for Perrier, a sparkling mineral drink. Sophie Romet of Dragon Rouge pointed out the importance of developing a new plastic bottle to encourage nomadic consumption. Particular focus is given to the shape of new plastic bottle. Colors chosen for the new design are green and yellow. One effort to revitalize the brand was to repackage the existing product in event bottles that could be issued for holidays or special occasions.

This article describes the brand identity and packaging design project completed by Tucker Design for Greg Norman Estates. A combination of the Great White Shark identity and the design firm's graphics led to the popularity of the wine product. The multicolored shark logo of the product is popular in the sports world. The labels chosen for the projects were fairly conservative with a controlled elegance. A split label that highlights the brand name was created by Tucker for the Chardonnay, Merlot and Shiraz bottle designs.

This article describes the packaging design project completed by Sandstrom Design for Gerber Legendary Blades. Particular focus is given to the challenges posed by the project to the Sandstrom design team. According to creative director Jon Olsen, they considered the various ways in which the clamshell can be used in the packaging of Gerber knife and tool products. A board-stock tray was developed by the design team that would form the interior box. Finger holes in the clamshell and debossed shapes are other new design features of the packaging.

The article focuses on the packaging design project completed by Parham Santana for the Discovery Channel. Particular focus is given the challenges posed by the project. One of the objectives of the project was to emphasize the product over the package or the brand. A color palette of white, silver, red, orange, yellow, greenblue and black was chosen for the package design. There are slight differences in the design of children's and women's product packaging. Both Clarendon Light and Trade Gothic Condensed typefaces were chosen by the designers.

This article focuses on the packaging design project completed by Addis for Frulatté, a line of bottled smoothie that meets the caloric, nutritional, visceral and cost needs of today's consumers. Mark Brutten of Addis points out the importance of expressing good nutrition in a fun and engaging way. The happy body concept was the focus of designers involved in this projects. A series of charming faces was created by the design team based on the physical characteristics of the individual ingredients.