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Chapter 11 of the book "Going Green" is presented. It says practicing the three R's -- Reduce, Reuse and Recycle -- helps people become environment friendly. Reducing paper and plastic bag waste can be achieved by using canvas bags for groceries as well as using cloth napkins and porcelain plates. Instead of buying storage containers, plastic tubs and glass jars can be reused. Trading video games, books and DVDs with friends is a way of recycling goods one has grown tired of or outgrown.

This article describes the packaging design project completed by design and advertising agency Jupiter Drawing Room for Foschini, a women's fashion retailer in South Africa. Particular focus is given to problems with Foschini's image. Both advertising and point-of-sale in the store were used by the Jupiter team to enhance the image of Foschini. The client's design requirements for the new packaging bag include the use of only two colors and it had to be plastic. A transparent plastic bag chosen to enhance the illusion of someone carrying the handbag.

The article discusses the pica which is mental disorder that causes animals to want to eat non-food objects resulting to serious health complications. It notes that these objects including string or plastic bags can get lodged into the pet's throat and may form a painful intestinal blockage if they are eaten. The blockage in the intestine may impede the passing of the waste and if it cannot pass, the pet will suffer from intestinal rupture or will be poisoned by its own waste.