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Start Over Search Limiters Available in Library Collection Publication Type Books Publication Type Trade Publications Region brazil Publisher crain communications inc. (mi)
2 results

1. breaking: Sym.

Subjects
*SANITARY napkins, *TELEVISION advertising
Abstract

The article describes the television advertising campaign for Santher's Sym sanitary napkins in Brazil. The ad features a man discussing the better fit and greater comfort of the Sym sanitary napkins. He earnestly speaks about topics such as napkin leak and promotes the product's Body Fit system. The spot is created by Washington Olivetto, founder and president of W/Brasil.

Published
2000

2. Ad ignites racism charges.

Subjects
*TELEVISION advertising, *RACISM on television, *RACISM, *ADVERTISING agencies
Abstract

This article reports on charges of racism faced by Brazil daily O Estado de Sao Paulo and advertising agency Talent as of August 23, 1993. The newspaper and advertising agency face charges of racism for a new television commercial that was pulled after one week on the air in August 1993. In the spot, a white actor uses a photo of an African American actor to denigrate a rival paper. O Estado denied racism, saying it chose the African American actor because the character he plays is considered ugly.

Published
1993