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breaking: Sym.
- Source :
-
Advertising Age . 11/13/2000, Vol. 71 Issue 47, p94-94. 1/6p. 3 Color Photographs. - Publication Year :
- 2000
-
Abstract
- The article describes the television advertising campaign for Santher's Sym sanitary napkins in Brazil. The ad features a man discussing the better fit and greater comfort of the Sym sanitary napkins. He earnestly speaks about topics such as napkin leak and promotes the product's Body Fit system. The spot is created by Washington Olivetto, founder and president of W/Brasil.
- Subjects :
- *SANITARY napkins
*TELEVISION advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 47
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 3758535