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This study aims to determine the positive and significant influence of product quality and perceived price on repurchase intention through customer satisfaction. The data collection method used a survey method with an instrument in the form of a questionnaire. The study sample collected amounted to 200 softies mask customer respondents. Data analysis used SPSS 25 and Lisrel 8.8 software to process and analyze with SEM method. The results of hypothesis promotion show that product quality has a positive and significant effect on customer satisfaction, perceived price has a positive and insignificant effect on customer satisfaction, product quality has a negative and insignificant effect on repurchase intentions, perceived price has a positive and significant effect on repurchase intentions, customer satisfaction has a positive and insignificant effect on repurchase intentions, product quality has a positive and insignificant effect to repurchase intentions meditiated by customer satisfaction, and perceived prices have a positive and insignificant effect on repurchase intentions mediated by customer satisfaction. ABSTRAK Penelitian ini bertujuan untuk menentukan pengaruh kualitas produk dan persepsi harga terhadap niat pembelian ulang yang dimediasi oleh kepuasan pelanggan. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 200 responden pelanggan masker Softies. Analisis data menggunakan perangkat lunak SPSS 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian dengan metode SEM. Hasil pengujian hipotesis menunjukkan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, Persepsi harga berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan, kualitas produk berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang, Persepsi harga berpengaruh positif dan signifikan terhadap niat pembelian ulang, kepuasan pelanggan berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang, kualitas produk berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang dimediasi kepuasan pelanggan, dan persepsi harga berpengaruh positif dan tidak signifikan terhadap niat pembelian ulang dimediasi kepuasan pelanggan.

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice

The purpose of this study was to the effect of Brand Image and Service Quality on Repurchase Intentions Through Customer Satisfaction as Mediation Variables Case studies on J&T Express Logistics Services. These four variables are tested to draw conclusions. This research was conducted in the Greater Jakarta area. The quantitative research method uses a Likert scale as a measurement with a population used by tourists who have used logistics services at least 2 times in the last 3 months, with a minimum age of 17 years in Jabodetabek. In this study, the sampling technique was purposive sampling as many as 225 respondents were obtained. Research analysis technique with SEM (Structural Equation Model). The results of this study are that brand image has a significant direct effect on customer satisfaction, service quality has a significant direct effect on customer satisfaction, customer satisfaction has a significant direct effect on repurchase intentions. Brand image has a significant effect on repurchase intention, and service quality has a significant effect on repurchase intention. However, brand image does not directly affect repurchase intention through customer satisfaction and service quality does not directly affect repurchase intention through customer satisfaction. ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh Citra Merek dan Kualitas Pelayanan terhadap Niat Beli Ulang Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Studi kasus pada Jasa Layanan Logistik J&T Express. Keempat variabel ini di uji untuk ditarik kesimpulan. Penelitian ini dilakukan di wilayah Jabodetabek. Metode penelitian kuantitatif menggunakan skala likert sebagai pengukuran dengan populasi yang digunakan wisatawan yang sudah pernah menggunakan jasa layanan logistic minimal 2 kali dalam 3 bulan terakhir, dengan minimal usia 17 tahun di Jabodetabek. Pada penelitian ini, teknik pengambilan sampel adalah purposive sampling sebanyak 225 responden yang diperoleh. Teknik analisis penelitian dengan SEM (Structural Equation Model). Hasil pada penelitian ini yaitu citra merek secara signifikan berpengaruh langsung terhadap kepuasan pelanggan, kualitas pelayanan secara signifikan berpengaruh langsung terhadap kepuasan pelanggan, kepuasan pelanggan secara signifikan berpengaruh terhadap niat beli ulang. citra merek secara signifikan berpengaruh terhadap niat beli ulang, dan kualitas pelayanan secara signifikan berpengaruh terhadap niat beli ulang. Namun citra merek tidak berpengaruh secara langsung terhadap niat beli ulang melalui kepuasan pelanggan dan kualitas pelayanan tidak berpengaruh secara langsung terhadap niat beli ulang melalui kepuasan pelanggan.

This study aims to identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Shopee customers. The data collection method used a questionnaire instrument in the survey method. The object of this research is 243 respondents who are Shopee customers who are domiciled in DKI Jakarta, aged 17 years and over, and have made at least three purchases through the application in the last three months. Data analysis used SEM (Structural Equation Model) in LISREL software version 8.8 in analyzing and processing research data and using SPSS version 25 software. The results of hypothesis testing from this study stated positive results and had a significant effect on all the hypotheses formulated. Penelitian memiliki tujuan untuk mengidentifikasi hubungan hubungan e-service quality terhadap repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer experience pada repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer satisfaction terhadap repurchase intention, hubungan customer experience terhadap customer satisfaction, dan hubungan e-service quality terhadap customer satisfaction bagi pelanggan Shopee. Metode pengumpulan data memakai instrumen kuesioner dalam metode survei. Objek penelitian ini yaitu 243 responden yang merupakan pelanggan Shopee yang berdomisili di DKI Jakarta, usia 17 tahun ke atas, dan minimal melakukan tiga kali pembelian melalui aplikasi dalam tiga bulan terakhir. Analisis data memakai SEM (Structural Equation Model) yang ada pada perangkat lunak LISREL versi 8.8 dalam menganalisis dan mengolah data penelitian dan memakai perangkat lunak SPSS versi 25. Hasil uji hipotesis dari penelitian ini menyatakan hasil positif dan berpengaruh signifikan dari semua hipotesis yang dirumuskan.

Penelitian ini bertujuan 1) untuk menguji pengaruh service quality terhadap customer satisfaction, 2) untuk menguji pengaruh price terhadap customer satisfaction, 3) untuk menguji pengaruh service quality terhadap repurchase intention, 4) untuk menguji pengaruh price terhadap repurchase intention, 5) untuk menguji pengaruh customer satisfaction terhadap repurchase intention, 6) untuk menguji pengaruh service quality terhadap repurchase intention melalui customer satisfaction sebagai intervening, 7) untuk menguji pengaruh price terhadap repurchase intention melalui customer satisfaction sebagai intervening pada pelanggan BeautyHaul generasi Z di Indonesia. Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner. Sampel penelitian ini adalah 200 responden konsumen generasi Z berusia 17-26 tahun yang pernah pernah belanja produk kecantikan melalui situs website BeautyHaul minimal dua kali dalam enam bulan terakhir. Data yang diperoleh dari kuesioner kemudian dianalisis dengan menggunakan program AMOS. Hasil pengujian hipotesis pada penelitian ini menunjukkan semua hipotesis memiliki pengaruh positif signifikan.

As an intervention for Halodoc application users, this study aims to determine the impact of telemedicine application product e-service quality and brand trust on customer satisfaction repurchase intent. We surveyed 245 users of Halodoc applications who performed transactions using Halodoc applications at least once in the past year. The data analysis method used SPSS version 23 and the SEM analysis used LISREL 8.8 to process and analyze the survey data. Hypothesis test results show that quality of e-service has a positive and significant impact on repurchase intention, brand trust has a positive and significant impact on repurchase intention, and quality of e-service has a positive impact on customer satisfaction. It shows that it has a significant impact. Trust has a significant positive impact on customer satisfaction, and customer satisfaction has a significant positive impact on repurchase intention. In addition, the results of this study show a positive and significant indirect relationship between quality of e-service and brand confidence in repurchase intent mediated by customer satisfaction and repurchase intent mediated by customer satisfaction.

Due to Covid-19 pandemic, sales and the number of visitors to Taco Casa Bali have decreased. In this changing situation, repurchase inten­tion is very important for the continuity of the culinary business, so it is important to find out the factors that influence it. The research aimed to determine the effect of product quality and price in influ­encing customer satisfaction on customer repurchase intentions at Taco Casa Bali during Covid-19 pandemic. Although variables in this research are not new, there is still inconsistency in the findings and also this paper factors in Covid-19 pandemic situation. Sample size consisted of 97 respondents. Using Smart-PLS version 3.9, results showed that product quality does not affect the customer repurchase intention. Price and customer satisfaction affect the customer repur­chase intention. Product quality and price affect customer satisfac­tion. Customer satisfaction does not act as a mediator for product quality and price on customer repurchase intention. Implications of practice for this paper are discussed in the end of section.

During a brand crisis, this research investigates the impact of brand super-recovery efforts and online brand community engagement (OBCE) on repurchase intention as mediated by consumer forgiveness. The data for this quantitative study was gathered from members of the Tokopedia community in Central Java. Partial Least Squares Structural Equation Modeling is the analytical technique used (PLS-SEM). The results indicate that brand super-recovery efforts and online brand community engagement (OBCE) influence repurchase intention directly or indirectly via the mediating variable of consumer forgiveness. The results indicate that when a brand crisis occurs, the presence of a brand super-recovery effort, online brand community engagement (OBCE), and consumer forgiveness can reduce the negative impact of a brand crisis and encourage customers to repurchase. This research results have significant implications for theory and practice.

usc Refereed/Peer-reviewed The Laos aviation market has experienced rapid growth over the last decade and the industry has become an important driver contributing to the country's economic growth. This study aims to examine the factors influencing airline service quality and customer satisfaction. A total of 400 questionnaires were distributed in the public area at departure and arrival level at Wattay International Airport to Laotian air travellers via convenience sampling. Empirical results from the structural equation modelling (SEM) reveal that there is a positive relationship between service quality, customer satisfaction and repurchase intention. It was identified that brand credibility, product uniqueness and loyalty program are the three top dimensions in shaping the level of service quality. Understanding the relative importance of service quality can help stakeholders in the Laos aviation industry to develop marketing strategies to increase air travel demand.

The objectives of this study is to investigate the influence of social aspects including social need and social influence toward dependency, the influence of dependency toward repeat purchase intention and technostress. Respondents in this research were 200 undergraduate students from universities in Yogyakarta, Indonesia. This research has four hypotheses. The analytical technique used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) using LISREL 10 software. The results of this research empirically proves that social aspects including social need and social influence has significant and positive effect toward dependency, and dependency has significant and positive effect toward repeat purchase intention and technostress. Each of hypotheses were accepted and elaborated more detail in discussion section.

The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention. For this purpose, it is collected data from the airline passengers who actively use the airline app. By using a convenience sampling method, data were collected from 122 airline app users. The reliability analysis, confirmatory factor analysis will be applied to the data obtained in order to determine the factors that make up the dimensions in the research model. The relationship in the research model provided in the study is evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study indicated that both hedonic value and utilitarian value have positive effects on air passengers’ recommendation behavior. However, it shows that only utilitarian value has a positive significant effect on repurchase intention whereas hedonic value doesn’t have a significant effect on the study.

This research aims to identify whether brand image, trust, perceived value, and customer satisfaction affect customer loyalty and repurchase intention in food delivery users in Jabodetabek. This study used the SEM analysis method with quantitative analysis. This study used non-probability sampling techniques, sampling techniques to collect data using questionnaire surveys. The type of nonprobability sampling technique chosen is purposive sampling, with the number of respondents as many as 200 people. This study used the exploratory factor analysis (EFA) method and confirmatory factor analysis (CFA) method. The results of this study showed that brand image has a positive and significant influence on customer satisfaction, perceived value has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty and customer satisfaction has a positive and significant effect on repurchase intention.

The Indonesian cosmetics market is increasing along with the influence of global trends - where the function of cosmetics is shifting as a basic necessity for the millennial generation. Currently, many cosmetic product marketing use the role of celebrity endorser to increase the role of the brand and the desire to repurchase. Companies also need to allocate a lot of marketing funds, thus they need to be careful in selecting celebrity endorser. The population in this study was millennial women who use decorative makeup cosmetics in all over Indonesia. The total respondent in this study was 200. The criteria for respondents who were the sample in this study were women, 18-36 years old, living and in residence in Indonesia and have purchased decorative cosmetic products for the past year. The problems that occur were analyzed using the structural equation modeling method. The results show that celebrity endorser has a significant positive effect on brand attitude, brand credibility, and self-brand connection. Celebrity endorser has an effect on repurchase intention through the brand attitude mediator variable (full mediation). Meanwhile, the variables of brand credibility and self-brand connection have a positive but insignificant effect on repurchase intention.

In the existing literature, studies rarely found in the context of mobile shopping incorporate the concept of flow in their research. This study aims to examine and analyze the role of the concept of flow in which three dimensions of flow are chosen, including flowconcentration, flow-control, and flow-enjoyment as an intervening variable to perceived usefulness and purchase intention through Shopee shopping services. The concept of flow related to studies with the context of mobile shopping is scarce. The type of this study is explanatory research. For this reason, this study had been examined 153 respondents who have used Shopee shopping services. Data were collected using a questionnaire and analyze for in-depth studies of related variables. The results show that the concept of flow from the three dimensions is proven to be an intervening variable between perceived usefulness and repurchase intention. Future exploration additionally can be applied to the business division with a bigger scope and more extensive topographical region.

This study examined the relationship between the level of logistics service quality, relationship quality, and repurchase intention in the e-retail sector of Pakistan. Logistics service quality LSQ was integrated into the step-by-step purchasing process including pre-purchase, purchase, and post-purchase factors. This research is unique from existing research work as it validated a holistic model by examining the role of customer’s perception of LSQ in strengthening their RQ and subsequent purchase intentions in the e-retail logistics sector of Pakistan and draw important suggestions to enhance the competitiveness of logistics services of domestic e-retail logistic firms. A survey strategy using self-administered questionnaires was employed from customers of departmental stores, large discount stores, shopping malls & retail outlets. A total of n=241 based on a cluster of conventional retail consumers across Pakistan was drawn. The study results provide a quality framework for the management of logistics service providers working in Pakistan's e-retail industry to evaluate the strengths and limitations of their service provision and then identify areas where improvements might be needed.

Considering the growing popularity meal kits are undergoing in today's grocery sales market, and also with respect to barriers presented for restaurant dining due to the Covid-19 pandemic, it is essential to obtain more knowledge surrounding those product and service attributes pertaining to consumers and meal kits. Thus, this study was designed to investigate meal kits' essential attributes representing food quality, menu variety, health-oriented, convenience and price in association with their effects upon users' perceived value, and intention to continuously use. Two attributes representing high quality food dishes and menu variety were found to be the most important meal kit attributes because they both strongly improved hedonic and functional value for consumers. Results identified meal kit food quality as having more positive effects upon perceived value for the multi-person household segment when compared with the single-person household group. Comparatively, the effects of menu variety upon perceived value were more positive in the single-person household group than in the multi-person household group. Based on our findings, theoretical, managerial implications, limitations and recommendations for future research are provided.

The development of lifestyle, information technology, and the industrial revolu- tion 4.0 also play a role in shaping the increasing demand for domestic coffee consumption. At this time, the coffee shop business is growing, starting from the SME scale to the global brand scale. Besides the quality of coffee, several other things can attract consumers to visit a local coffee shop, one of which is the dining atmosphere. To increase the role of local coffee shops, this study aims to analyze consumer profiles, analyze consumer buying behavior, and analyze the effect of dining atmosphere and product quality on customer trust and repurchase intention. Primary data collection was carried out using the convenience and purposive sampling method, with the criteria being respondents who were domiciled in Bogor and had visited six coffee shops studied. The population in this study were all consumers in those coffee shops. The number of samples in this study was 426 respondents, who had met the theoretical requirements of the SEM model. The main data processing method used is Structural Equation Modeling analysis. It is known that there are differences in the SEM model results at local and global coffee shops. In the global coffee shop dining atmosphere and product quality significantly affect customer trust. Whereas at the local coffee shop, only the dining atmosphere affects consumer trust. In the next study, the dining atmosphere model can be sharpening with further testing of demographic factors as the moderating variable.

El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios. Para lograrlo, se utilizó una metodología cuantitativa cuya recolección de información se realizó a partir de la utilización de un cuestionario estructurado, aplicado a una muestra de 306 jóvenes de edades comprendidas entre los 16 y 24 años. Los resultados demuestran que los jóvenes son más propensos a repetir la compra cuando acuden a las recomendaciones o comentarios cuya fuente de información son los familiares, los amigos o los expertos, dejando a un lado las recomendaciones procedentes de las redes sociales o de Internet. The objective of this article is to analyze the effect of offline and online informal communications, and on the intentions of young university students to repurchase the brand Totto. Quantitative methodology was used to achieve this objective, for which the collection of information was done using a structured questionnaire applied to a sample of 306 young people aged between 16 and 24 years. The results show that young people are more likely to repurchase when they heed recommendations or reviews from family members, friends or experts, leaving aside recommendations from social networks or the Internet.

Purpose – The aim of this research is to analyze the relationship between satisfaction, trust, repurchase intention, and switching intention in online-booking hotel platforms. Design/methodology/approach – The research involved 600 respondents who have ever used an online-booking hotel platform in all stages of the transaction process (from the start until the end of service). The purposive sampling method was used, and the dana were analyzed by using structural equation modeling (LISREL). Findings and implications – The results show similarities in positive relationship between variables in the three types of platform. Those were experience-based satisfaction and disposition to trust, experience-based satisfaction and institution-based trust, transaction-based satisfaction and experience-based satisfaction, transaction-based satisfaction and institution-based trust, transaction-based satisfaction and repurchase intention, and institution-based trust and disposition to trust. The implication is that industry professionals operating online travel agent platforms should not neglect transaction-based satisfaction as it has significant effects on switching intention, repurchase intention, and institution-based trust. Limitation – Respondents in this study only included Indonesian residents, booking with companies in Indonesia. The findings in this study cannot represent conditions around the world. Originality – Most studies on hospitality and tourism only explore one online booking platform as their object although different platforms can provide different findings. This paper contributes to the existing literature by dividing online booking platforms into three types: online travel agency, peer-to-peer accommodation, and virtual hotel operator., Svrha – Cilj je istraživanja analizirati odnos između zadovoljstva, povjerenja, namjere ponovne kupovine i namjere prebacivanja na platformama za rezervaciju smještaja putem interneta. Metodološki pristup – Istraživanjem je obuhvaćeno 600 ispitanika koji su koristili uslugu platforme za rezervaciju smještaja putem interneta u svim fazama transakcijskog procesa (od početka do kraja usluge). Korišten je namjerni uzorak, a podaci su analizirani pomoću modeliranja strukturnih jednadžbi (LISREL). Rezultati i implikacije – Rezultati pokazuju da postoje sličnosti u pozitivnom odnosu između varijabli na trima vrstama platformi. To su odnosi: zadovoljstvo zasnovano na iskustvu i sklonost povjerenju; zadovoljstvo zasnovano na iskustvu i povjerenje prema instituciji; zadovoljstvo zasnovano na transakciji i zadovoljstvo zasnovano na iskustvu; zadovoljstvo zasnovano na transakciji i povjerenje prema instituciji, zadovoljstvo zasnovano na transakciji i namjera ponovne kupovine te, kao posljednje, povjerenje prema instituciji i sklonost povjerenju. Implikacija za profesionalce u industriji online putničkih agenata jest da ne bi trebali zanemariti zadovoljstvo zasnovano na transakciji jer ono ima značajne učinke na namjeru prebacivanja, namjeru ponovne kupnje te na povjerenje vezano uz instituciju. Ograničenja – U Istraživanje su uključeni samo ispitanici i poduzeća iz Indonezije. Nalazi istraživanja se ne mogu generalizirati na svjetskoj razini. Doprinos – U većini istraživanja o ugostiteljstvu i turizmu objekt istraživanja je samo jedna platforma za rezervacije putem interneta. Međutim različite platforme mogu pružiti i različite rezultate. Ovaj rad doprinosi postojećoj literaturi dijeljenjem platformi za online rezervaciju smještaja na tri vrste: online putnička agencija, smještaj (u vlasništvu) ravnopravnih korisnika (engl. peer-to-peer accommodation) te virtualni hotelski operator.

This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia.

Amaç – Bu çalışmada, animasyon aktivitelerinde deneyim kalitesinin konukların tekrar satın alma niyeti üzerindeki etkisinin belirlenmesi amaçlanmıştır. Belirlenen amaç doğrultusunda, animasyon aktivitelerinde deneyim kalitesinin, konukların değer algılarına ve otel işletmelerinin imajı üzerindeki etkisi de tespit edilmiştir. Ayrıca animasyon aktiviteleri ile tekrar satın alma niyeti arasındaki ilişkiye algılanan değer ve otel imajının aracılık rolü incelenmiştir. Yöntem – Veri toplama aracı olarak, kapsamlı bir literatür taraması sonucunda oluşturulan anket formu kullanılmıştır. Animasyon aktivitelerinde deneyim kalitesinin ölçülmesinde, “kapılma, sürpriz, katılım, eğlence, eğitim” boyutlarını esas alan yaklaşım benimsenmiştir. Araştırma evrenini, Antalya’da deniz kenarında faaliyet gösteren beş yıldızlı otellerde konaklayan misafirler oluşturmaktadır. Tabakalı örnekleme yöntemi kullanılarak, 28 farklı milliyetten toplam 1086 katılımcının anket formu analiz edilmiştir. Bulgular ve Tartışma – Araştırma modelinde yer alan hipotezler, yapısal eşitlik modeli uygulamaları kullanılarak test edilmiştir. Yapısal eşitlik modeli testi sonucunda, animasyon aktivitelerinde deneyim kalitesinin konukların tekrar satın alma niyetini doğrudan etkilemediği, ancak değer algıları ve otel işletmelerinin imajı üzerinde pozitif yönde etkisi olduğu tespit edilmiştir. Ayrıca araştırma sonuçları, algılanan değer ve otel imajının; animasyon aktivitelerinde deneyim kalitesi ile tekrar satın alma niyeti arasındaki ilişkide “tam aracılık” rolü üstlendiğini göstermektedir. Purpose – The purpose of this research is to investigate the impact of experience quality of animation activities on repurchase intention. In accordance with this purpose; the effects of experience quality of animation activities on the perceived value and corporate image were tested. Additionally, the mediation effects of perceived value and hotel corporate image on the among experience quality of animation activities, repurchase intention were tested. Design/methodology/approach – A self-administered questionnaire developed after a comprehensive literature review was used as a data collection instrument. The Immersion, surprise, participation, entertainment and education dimensions were used in measuring experience quality of animation activities. Guests staying at five stars hotel located nearby the sea in Antalya comprise the target population of this study. Five stars hotel guests visiting the Antalya was surveyed using stratified sampling methods, a total of 1086 questionnaires from 28 different countries was analyzed. Findings and Discussion – The hypotheses in the research model were tested using Structural Equation Modelling (SEM). The structural model results indicate that experience quality of animation activities have not a positive influence on repurchase intention, but have a positive influence on perceived value and corporate image of hotels. Furthermore, the study revealed that perceived value and hotel corporate image represents a “full mediator” on the relationship between experience quality of animation activities and repurchase intention.

Amaç – Bu çalışmada web sayfası kullanım kalitesi, canlı destek ve yeniden satın alma niyeti arasındaki ilişkinin tespit edilmesi amaçlanmaktadır. Yöntem – Araştırmanın amacı kapsamında interneti kullanan ve internetten alışveriş yapan 346 kişi üzerinde anket çalışması yürütülmüştür. Anketin doldurulması için basılı olarak birebir ve online dağıtım kanalları kullanılarak uygulama yapılmıştır. Elde edilen veriler SPSS paket programı ile analiz edilmiştir. Faktör analizi ve güvenirlilik analizi yapılmıştır. Değişkenler arasındaki ilişkilerin incelenmesinde korelasyon analizi; hipotezlerin test edilmesinde regresyon analizi yapılmıştır. Araştırma sonuçlarına göre bu kavramlar arasındaki ilişkiler incelenmiştir. Web sayfası kullanım kalitesi, canlı destek algılanan yarar ve yeniden satın alma niyeti arasındaki ilişki teorik bir model geliştirilerek test edilmiştir. Bulgular – Araştırma Sonuçlarına göre web sayfası kullanım kalitesi kullanım kolaylığı ve tepki süresi boyutları canlı destek algılanan yarar boyutunu pozitif yönde etkilemektedir. Web sayfası kullanım kalitesi verimlilik boyutu ile canlı destek algılanan yarar boyutu arasında olumlu bir ilişki bulunamamaktadır. Canlı destek algılanan yarar boyutu, yeniden satın alma niyeti boyutlarını pozitif yönde etkilemektedir. Web sayfası kullanım kalitesi boyutlarından kullanım kolaylığı boyutu dışındaki web sayfası kullanım kalitesi boyutları, yeniden satın alma niyeti boyutlarını olumlu olarak etkilemektedir. Tartışma – Online ortamda rekabetin giderek artması işletmelerin müşterilerin aklında farkındalık yaratacak çözümler aramalarına neden olmaktadır. Bu çalışma işletmelerin varlıklarını devam ettirmede en önemli unsur olan kar elde etmek için baş unsurlardan biri olan mevcut müşteriyi elde tutma ve yeniden satın alma niyetine etki etmek için online ortamda hangi unsurlara dikkat etmesi gerektiğini istatistiksel olarak doğrulayarak ortaya koymaktadır. Purpose – The purpose of this study is to determine the relationship between web page usage quality, live support and intention to repurchase. Design/methodology/approach – With the purpose of the study, 346 internet users who also shop online are surveyed. The questionnaire were distributed via both one-to-one interview in print questionnaires and online distribution channels. The obtained data were analyzed with SPSS package program. Factor analysis and reliability analysis were made. To examine relationships between variables, correlation analysis and to test hypotheses, regression analysis were performed. Based on the results of the research, relationships among these concepts were examined. The relationship between web page usage quality, live support perceived benefit and intention to repurchase were tested by developing a theoretical model. Findings – Results of the research show that the quality of web page usage, ease of use and reaction time positively affect the perceived benefit of live support. There is no positive relationship between the quality of web page use and the perceived benefit of live support. The perceived benefit dimension of live support affects positively the repurchase intention dimensions. Fields of web page use quality, except the easiness of web page use, positively affect the repurchase intentions. Discussion – Increasing competition in the online environment leads businesses to look for creative solutions that take awareness of their customers. This study statistically analyzes which elements businesses should pay attention in the online environment to keep the current customer and to influence their intention of repurchase, which is one of the main elements to make a profit, which is the most important factor for maintenance of businesses.

The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was collected from hotels in the three major business hub cities (Accra, Tamale and Kumasi) in Ghana. A total of 504 valid responses were obtained from respondents in the selected cities. SmartPLS software was used to analyze the data using (PLS-SEM) method. The results show that customer satisfaction has a positive and significant relationship on the dimensions of customer engagement. The three dimensions of customer engagement (contribution, consumption and creation) were found to significantly influence repurchase intention. Finally, two dimensions of engagement (contribution and consumption) were found to mediate the relationship between customer satisfactions and repurchase intention. The study is among the few to combine the COBRA model and Social Exchange Theory to assess the nexus between customers’ engagement in an online environment and its linkages with satisfaction and repurchase intentions. Marketers should consider creating posts with photos, videos, and animation that consumers find entertaining and enjoyable, as this stimulates their desire to consume, contribute, and create content on social media pages for hotel brands.

Asian Administration and Management Review, 5, 1, 72-84

This study explored the effects of perceived value, price sensitivity, word-of-mouth, and customer satisfaction on the repurchase intentions of consumers who had purchased safety shoes. The survey was conducted from 15 December 2021 to 15 February 2022. A total of 621 valid questionnaires were analyzed by structural equation modeling. The empirical results show that perceived value significantly positively affected customer satisfaction, word-of-mouth, and repurchase intention. Customer satisfaction had a significant positive effect on word-of-mouth and repurchase intention. Price sensitivity and word-of-mouth had a significant positive effect on repurchase intention. Customer satisfaction and word-of-mouth partially mediated between perceived value and repurchase intention. However, there was no mediation effect between price sensitivity and repurchase intention. Thus, price sensitivity directly affected consumers’ repurchase intentions. Based on the results, this study proposed suggestions to practitioners, such as emphasizing the eco-design of safety shoes and promoting environmental sustainability to enhance consumers’ perceived value, as well as understanding the consumers’ price sensitivity to the product. The findings can provide practitioners with references regarding operational strategies to promote sustainable business operations globally amid the present environment, social, and governance wave.

Although the use of Airbnb services is growing, research relating to its value, risk, satisfaction, and repurchase intentions involving the millennial generation is scarce. This study investigates actual experience of social, utilitarian and hedonic values, risks, satisfaction, and repurchase intentions of Airbnb millennial consumers. It further assesses perceptions of similar values, risks, and what it would take to generate satisfaction and repurchase intention amid Airbnb non-consumers. PLS Path Modelling is used to test the hypothesised relationships and compare Airbnb consumers and non-consumers. A conceptual model proposing five hypotheses is tested using a dataset of 206 responses representing consumers and non-consumers from New Zealand. The results of the two groups are compared to assess differences in the relationships specified in the proposed conceptual model. The findings have theoretical, managerial, and social implications as it expands the literature by comparing consumers/non-consumers relating to sharing economy and identifies factors that lead to satisfaction and repurchase intentions linked to the millennials, hence generating managerial implications. The findings also suggest social, utilitarian, and hedonic values that have implications for the millennial generation.

The purpose of this study is to investigate the incidence of service failure in rendering service process during COVID-19. It further explores the outcomes of service recovery offered to customers in case of service failure. Like other businesses, webstores have also faced the challenges in their efforts to satisfy their customers during COVID-19. Service failure has increased due to unexpected circumstances produced by this pandemic. It has become necessary for the webstores to retain their dissatisfied customers by reconsidering their service strategies. Relevant data for the purpose of this study were collected through questionnaires from 383 respondents by using online channels. The online channels were exclusively employed for maintaining the safety of respondents during COVID-19. Respondents for this study were online shoppers who encountered service failure during COVID-19. The results indicated that the incidence of service failure has increased due to an increase in online shopping during COVID-19. Some customers tend to repurchase from the same webstore. On the other hand, some customers do not want to purchase again from the same seller and decided to switch to the alternative webstore. Based on the findings, new strategy for online shopping service providers was introduced. This strategy will be helpful for the online service providers to increase their profitability by retaining their dissatisfied customers. Service providers can minimize the number of customers switching to other webstores by reducing the events of service failure. Customer’s assistive intent can also be helpful for service providers to increase the efficiency of service recovery. Conducting a proper follow-up after providing service recovery can also reduce the switching of customer. It will be helpful for service providers to understand the customers’ expectations before recovery process and their feeling after getting service recovery.

Purpose: This research are to determine the effect ofDining Atmosphere on Customer Satisfaction, the effect of Food Quality on Customer Satisfaction and the effect of Dining Atmosphere and Food Quality in increasing Repurchase Intention on "Betawi Ora" Restourants. Theoretical Framework: High competition provides a logical consequence for restaurant entrepreneurs, especially Betawi culinary-based restaurants, to begin to improve themselves and develop strategies in facing market changes and business competition. Methodology: Respondents involved in the study were 100 people. Purposive sampling was carried out in this research. Data used in this study is primary data that taken directly. Analyzing data in this study by several testing; a) Classical Assumptions; namely normality test, linearity test, multicollinearity test, heteroscedasticity test b) Path analysis c) Significance test. Findings: Based on the results of path analysis calculations, the Dining Atmosphere variable has an effect on Repurchase Intention, and food quality has an effect on Repurchase Intention. Then the interverning variable, namely Customer Satisfaction, shows that Dining Atmosphere and Food Quality have an effect on Customer Satisfaction and Customer Satisfaction has an effect on increasing consumers' repurchase intentions at "Betawi Ora" Restaurants. Practical Implications: Improving the Dining Atmosphere by adding Betawi ornaments and collaborating with contemporary concepts to increase satisfaction and have an impact on Repurchase Intention is very important. In addition, improving the quality of food is also a determining factor in the success of the restaurant business, especially "Betawi Ora" Restaurants. Originality/ Value: Research on “Betawi Ora” culinary is the team leader's research roadmap and is novelistic in nature, because research on “Betawi Ora” culinary has never been discussed by previous researchers

Mobile food order applications have become a phenomenal disruption in the food delivery industry. Customers demand better and more consistent experiences when making most purchases, including in food choices. Food delivery platforms have also been seen as the most convenient feature for customers during the global COVID-19 pandemic. Although food delivery applications have been widely used, there is only a scarce literature that focuses on the factors that optimize user experience and repurchase intention. The current study attempted to explore customer repurchase intention, driven through cognitive and affective experience, towards food delivery applications. In the current study, we conceptualized and empirically confirmed an integrated model of antecedents for cognitive and affective experience and its influence on application satisfaction and repurchase intention. The model also incorporated situational factors (distance to restaurant and availability of time to visit restaurant) as a moderating variable. To test the proposed model, data were collected from 350 regular users of different food delivery applications. Subsequently, the data were analyzed using partial least square-structural equation modeling where the findings substantially supported the significance of cognitive and affective experience on application satisfaction and repurchase intention towards food delivery applications. In addition, the results of multigroup analysis (MGA) also confirmed the positive impact of situational factors as a moderator between application satisfactions and repurchase intention. The findings of the study provide important insights into how food delivery applications can accelerate cognitive and affective experience and use application satisfaction to encourage repeat buying intention. The results also offer guidance in designing and implementing effective approaches and strategies for food delivery retailers.

Global consumption trends point to rising demand for organic food as people become more health-conscious. The factors that people consider while making initial organic purchases have been discussed at length. However, the published research is scant about the factors that affect consumers’ propensity to repurchase organic goods. The present research fills this gap by focusing on what influences consumers’ decisions to repurchase organic grain. The Stimulus-Organism-Response (S-O-R) theory and the Theory of Planned Behaviour are the theoretical foundations of the present investigation. The consumer’s attitude toward organic grains and their desire to repurchase organic grains are influenced by health consciousness and previous experience. The repurchase intent was determined to be controlled by the buyer’s willingness to pay and their level of trust in the organic grain. This cross-sectional study collected the necessary data from five chosen urban centres in India. Smart PLS 3.2.9 was used to analyse the gathered data from 463 respondents. According to the findings, health consciousness and past experience favourably influence attitudes and repurchase intent. The trust that consumers have built up in organic grain as a result of past experiences is what drives their desire to make more purchases. Willingness to pay significantly controls and impacts the inclination to repurchase. The association between health consciousness and repurchase intention is partially mediated by attitude, as is the relationship between past experience and repurchase intention. The relationship between health consciousness and the desire to repurchase is partially mediated by the willingness to pay.

The conceptualisation and delivery of memorable experiences to enhance customers’ perceived value capable of promoting customers’ behavioral intentions in the tourism industry have become a source of competitive advantage for tourism service providers such as the Quick Service Restaurants (QSRs). This current study examined the direct effect of customer perceived value on customers’ repurchase intentions in QSRs in the garden city of Port Harcourt, Rivers State, Nigeria. The descriptive survey research gathered data from 150 dinners in QSRs operating in Port Harcourt using a questionnaire with 12 items, in addition to four demographic items. Two hypotheses were developed and tested in the study and validated with the help of SPSS after data editing, with reliability analysis of the instrument and inferential statistics. The result of the inferential statistical analysis showed that repurchase intention towards the QSRs is driven by customer perceived value (emotional and social value). The study, therefore, concludes that a higher customer perceived value will engender higher repurchase intentions. This places a demand on owners/managers of QSR to develop a marketing strategy that will help them to identify, evaluate and manage customers' experiences in such a manner to enhance the pleasure of customers.

Increasingly sophisticated technology makes it easy for consumers to find everything they are looking for in a short time. The increasing competition requires marketers to have new marketing methods that are different from competitors. Experiential marketing is a topic that has been widely discussed by marketers to attract consumer's attention. Schmitt (1999) explains that experiential marketing is a marketing and management method that is driven by the experience of consumers. Consumers who feel great experiences when purchase, will produce customer satisfaction and loyalty so that it will form consumer repurchase intentions. Pride & Ferrel (Ahmed & Baruah, 2017) said psychological pricing is determined to influence consumer emotions in making decisions related to purchasing. Farisya’s research (2012) shows that there is an influence of experiential marketing on repurchase intentions. However, there are still few studies that discuss the effect of psychological pricing on the repurchase intention variable. This study aims to examine the effect of experiential marketing and psychological pricing on repurchase intentions. This research was conducted on consumers who have made purchases at store X, the number of participants was 72 people. This study uses an experiential marketing scale (Schmitt, 1999), repurchase intention scale (adapted Farisya, 2012) and psychological pricing scale compiled by researchers based on Larson’s theory (2014).

Este artículo procura contribuir a la discusión del tema de los contenidos digitales, los cuales conjugan diversos modos enunciativos, entre los que se cuentan imágenes, textos, sonidos o emoticones para configurar intenciones comunicativas, convirtiéndose en una herramienta aprovechada tanto por usuarios comunes como por organizaciones y marcas que buscan presencia en los medios digitales, especialmente en redes sociales virtuales. En la investigación que motivó este artículo: “Propuesta de implementación temática en creación de contenidos digitales para redes sociales. Caso programa de Diseño Visual de la Universidad de Caldas”1 se halló que a pesar de que hay suficiente información respecto de la estructura de los contenidos digitales, hace falta consolidar su definición, particularmente en áreas como la comunicación y el diseño, para llegar a acuerdos sobre su concepto y función comunicativa que sirva de aporte a estas disciplinas. El rastreo bibliográfico de la investigación mostró que la noción de contenidos digitales, está en pleno desarrollo y es pertinente la reflexión teórica para ayudar a definir los alcances, así como el acotamiento de sus conceptos pensando en su apropiación para utilizarlos como instrumento de la actividad proyectual del diseño. Aportar a la definición del concepto de contenidos digitales apunta a facilitar los procesos de creación y permite comprender las dinámicas comunicacionales empresariales que se pueden generar en el denominado Social Media; aspecto este que favorecerá el actuar del diseñador, aportando con sus habilidades en un campo que al momento de la investigación ha estado marginado de las competencias con las que se forma a los diseñadores visuales de la Universidad de Caldas. La investigación se realizó mediante un enfoque cualitativo reflexionando desde insumos teóricos de teorías del diseño y la comunicación; adicionalmente se realizaron e implementaron nstrumentos bajo la técnica de entrevista cerrada a un grupo focal de estudiantes de Diseño Visual de la Universidad de Caldas. El trabajo empírico mostró que, a pesar de la popularización de los contenidos digitales, su acepción es imprecisa, lo cual tiene como consecuencia la limitación de sus potencias, su conceptualización, desarrollo y aplicación desde lo académico. This article seeks to contribute to the discussion of the topic of digital content which combines several guidance modes including images, texts, sounds or emoticons to configure communicative intentions, becoming a tool used by both common users and organizations and brands that seek a presence in digital media, especially in virtual social networks. In the research that motivated this article called "Proposal of thematic implementation in creating digital content for social networks. Case: of Visual Design program at Universidad de Caldas"2 , it was found that, despite the fact that there is enough information regarding the structure of digital content, it is necessary to consolidate its definition, particularly in areas such as communication and design to reach agreement on its concept and communicative function that serves as a contribution to these disciplines. The documentary research showed that the notion of digital content is in full development and theoretical reflection is relevant to help define the scope, as well as the narrowing of its concepts thinking about their appropriation to use them as an instrument of the project activity of design. To contribute to the definition of the concept of digital content, aims at facilitating the processes of creation and allows understanding the business communication dynamics that can be generated in the so-called Social Media. This aspect will favor the acting of the designer contributing with their skills in a field which at the time of the research has been marginalized of competences with which visual designers at Universidad de Caldas are trained. This research was conducted using a qualitative approach, reflecting from theoretical inputs of design and communication theories. In addition, instruments were made and implemented under the closed interview technique to a focus group of Visual design students from Universidad de Caldas. The empirical work showed that, despite the popularization of digital content, its meaning is imprecise which has as a consequence the limitation of its powers, its conceptualization, development and implementation from the academic point of view.

Objective: this work aims to stablish connections between value co-creation support elements and repurchase intention, by means of some antecedents as trust, commitment and satisfaction.Methodology/approach: by means of a theoretical reflection, the value co-creation management model proposed by Payne, Storbacka Frow (2008) and the DART model by Prahalad Ramaswamy (2004) are revisited, emphasizing the interaction points between suppliers and customers and value co-creation support elements.Relevance/originality: as no previous studies that have conceptually united these two subjects were identified, commonly treated separately, the present work clarifies how the typical interaction mechanisms of value co-creation processes could help explain repurchase intention by means of some of its antecedents.Main results: the connection between value co-creation support elements and repurchase intention antecedents is explicit in a conceptual framework, evidencing the relations among the subjects, effected by constructs like trust, commitment and strong relationships.Theoretical contributions: the positive participation of value co-creation support elements for the repurchase intention antecedents is evidenced by means of the DART model contribution to conjoint learning and personalized interactions. Objetivo: o trabalho visa estabelecer ligações entre os elementos de sustentação da cocriação de valor e da intenção de recompra, por meio de alguns antecedentes como a confiança, comprometimento e satisfação.Metodologia/abordagem: por meio de uma reflexão teórica, o modelo de gerenciamento de cocriação de valor proposto por Payne, Storbacka Frow (2008) e o modelo DART de Prahalad Ramaswamy (2004) são revisitados, enfatizando os pontos de interação entre fornecedores e clientes e os elementos de sustentação da cocriação de valor.Principais resultados: a ligação entre os elementos de sustentação da cocriação de valor e antecedentes da intenção de recompra é explicitada em umframework conceitual, evidenciando as relações entre os temas, efetivadas por construtos como confiança, compromisso e fortes relacionamentos.Contribuições teóricas: a participação positiva dos elementos de sustentação da cocriação de valor para com os antecedentes da intenção de recompra fica evidenciada por meio da contribuição do modelo DART para a aprendizagem conjunta e interações personalizadas.Relevância/originalidade: na medida em que não foram identificados estudos anteriores unindo conceitualmente estes dois temas, comumente tratados separadamente, o presente trabalho esclarece como os mecanismos de interação típicos dos processos de cocriação de valor poderiam ajudar a explicar a intenção de recompra por meio de alguns de seus antecedentes.

The objective of this study is to analyse the impact of brand perception on repurchase intention in the case of online apparel shopping in Pakistan. This study is based on a more holistic approach than previous studies, incorporating multiple theories and concepts of brand perception in order to capture the complexity of influences and to explain repurchase intention as a dependent variable. The theoretical framework of the study was developed on the basis of schema theory, image-congruence theory, commitment-trust theory and on the basis of earlier empirical findings. The study investigates brand experience, brand image-congruence, brand affect, and brand trust as influencing variables on repurchase intention. In total, 396 responses were gathered from online consumers of Karachi, Pakistan, using a non-probability convenience sampling. Exploratory factor analysis (EFA) and Structural Equation Modeling (SEM) were employed as data analysis techniques using SPSS 22 and AMOS 22 respectively. The results of the study showed significant positive influences of all the proposed constructs on repurchase intention except for the brand experience.

COVID-19 has impacted economic and social conditions around the globe. In a post-pandemic world, the labor models have been shifting in favor of working from home and shopping toward online purchasing through mobile devices. The pandemic has, in addition to disrupting the world economy, triggered changes in consumer behavior that require a rethinking of marketing efforts from the consumer’s perspective and a fundamental shift in branding strategies and managerial thinking. This paper expanded the understanding of the mobile consumer behavior of Generation Z consumers in China by examining the changes in their behavior in response to the pandemic. We used a structural equation model (SEM) to show that, in mobile shopping, the hedonic experience has played an essential role in signaling brand conspicuousness and product aesthetics, in turn promoting brand identity and associated behavioral reactions. The paper concludes with a discussion of the implications of these changes for branding identity and brand management.

The 2022 Beijing Winter Olympics has created unprecedented opportunities for China’s commercial ice rinks, where improving consumers’ repurchase intention is essential for their high-quality development. This paper explores the mediation effect of community interactions between perceived value and commercial ice rink consumers’ repurchase intention based on the theory of perceived value. Through a questionnaire survey, we collected 347 valid questionnaire from consumers of commercial ice rinks. Based on a structural equation model, the results show that consumers’ perceived risk value significantly impacts community interactions and consumers’ repurchase intention. Perceived functional, social, and emotional values positively affect community interactions but have an insignificant impact on the consumers’ repurchase intention. Community interactions play a full mediation role between perceived emotional and social values and consumers’ repurchase intention; they play partially mediating role between consumers’ perceived risk value and repurchase intention and do not have mediating role between perceived functional value and consumers’ repurchase intention. Therefore, we provide some practical suggestions: extending commercial ice rink product lines, creating unique intellectual property systems, improving consumer sports career planning, and enhancing risk management.

The aim of the study is to analyze the effect of smokers' guilt on regret and the effect of regret on attitudes and repurchase intention towards tobacco smoking. in addition, it is aimed to determine whether attitudes have a mediating effect on the relationship between regret and repurchase intention towards smoking. Face-to-face survey is conducted to collect data with 429 tobacco smokers in Izmir-Turkey by judgment-sampling method. The findings showed that the post-purchase guilt felt by consumers in terms of health, financial and moral guilt resulted in a feeling of regret. Regret was also found to affect repurchase intention due to the mediating effect of attitudes towards smoking. Another finding also displays that, despite the sample of consumers' represent negative attitudes, they could still exhibit repurchase behavior towards tobacco smoking. The contribution of this study is to investigate guilt and regret simultaneously, to reveal their effects on attitudes and, repurchasing intention towards smoking within the context of social marketing.

UTCC International Journal of Business and Economics, 12, 1, 187-208

Penyedia jasa transportasi online menciptakan aplikasi dengan berbagai fitur demi kenyamanan konsumen. Setiap aplikasi memiliki ciri khas tampilan yang merupakan lingkungan tempat konsumen melakukan transaksi, selanjutnya disebut e-servicescape dalam penelitian ini. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari dimensi e-servicescape terhadap kepercayaan dan minat konsumen melakukan pemesanan ulang suatu jasa. Objek penelitian adalah layanan pesan antar makanan pada aplikasi mobile yang bernama GO-FOOD. Sampel penelitian ini adalah 400 responden yang pernah melakukan pembelian produk melalui GO-FOOD di wilayah Jabodetabek yang didapat dengan teknik penarikan sampel purposive sampling. Variabel yang digunakan dalam penelitian ini didasarkan pada tiga dimensi berdasarkan kerangka e-servicescape, yaitu: aesthetic appeal, layout and functionality, dan financial security. Variabel ini diuji untuk mengidentifikasi apakah variabel tersebut mempengaruhi variabel kepercayaan konsumen (trust) yang mengarah pada variabel minat melakukan pembelian ulang (repurchase intention). Teknik analisis data yang digunakan dalam penelitian ini adalah Covariance Based Structural Equation Modelling (CB-SEM). Seluruh hipotesis terbukti positif dan didukung dalam penelitian ini. E-servicescape secara signifikan berpengaruh positif terhadap Trust dan selanjutnya secara signifikan berpengaruh positif terhadap repurchase intention. Hasil penelitian ini dapat menjadi rujukan bagi pengembang aplikasi mobile serta bagi penelitian lebih lanjut di bidang yang sama.

This research was conducted in order to assess the direct and indirect effect of website design quality and service quality toward consumers’ repurchase intention, both directly and indirectly through trust in the Indonesian e-commerce industry. This research implemented survey method, in which questionnaire were distributed to a total of 270 respondents, thus enabling the data to be analyzed. Data were collected from three cities in the Indonesian regions, which are Jakarta, Bandung, and Tangerang. Data were analyzed using partial least squares-structural equation modeling (PLS-SEM) method. Based on the results of the data analysis, it was revealed that both website design quality and service quality had a positive impact on Indonesian consumers’ repurchase intention, both directly or indirectly. Furthermore, trust partially mediated the impact between website design quality, service quality, and repurchase intention.

As the key developing industries in China, e-commerce and online shopping are increasingly attract the attention of scholars and practitioners. Generally speaking, most consumers are inclined to think twice about the risks and values of online shopping before consumption. Based on this phenomenon, a structural equation model is developed in this study to test causal effects among research constructs and explore the moderating effects of gender on partial relationships among perceived risk, perceived value and repurchase intention. The empirical results show that (1) Among the three kinds of perceived risks in the research constructs, perceived financial risk and perceived time risk have significant negative effects on perceived utilitarian value and perceived hedonic value for consumer, but the perceived product risk is the exception. (2) Perceived utilitarian value and perceived hedonic value have significant positive effects on repurchase intention for customers. (3) As for the moderating effect of gender of consumer on the relationship among perceived utilitarian value, perceived hedonic value and repurchase intention, only the relationship between perceived hedonic value and repurchase intention is interfered by the gender factor, and only male gender has positive impacts on the relationship. Based on the results of this study, the author intends to provide some managerial implications and useful suggestion for online shopping operator.

Business environment, including in insurance industry,y is very dynamic and hypercompetitive, particularly in time of financial crises. Every company is continuously demanded to make any improvement to face some changes and competitive advantages for achieving its ultimate goals (company performances’ growth and development). Therefore, the efficiency, effectiveness and productivity of the company must be increased. on its product, service as well as human resource performances. When these performances are continuously improved, they may improve their customers’ trustworthy on the company’s product and or services, create the company’s image and customers’ satisfaction which can be proved by their intention to repurchase.The objectives of this study are to examine the effects of product, service and human resource performances on repurchase intention through company image and customer satisfaction of PT Asuransi Jiwasraya. 115 customers from 245 customers of six branch offices of PT Asuransi Jiwasraya Surabaya Region were selected as respondents, using simple random sampling technique and participated in this study. The data were collected in 2004 using questionnaires and analyzed using Structural Equation Modelling (SEM) analysis, which were processed using Amos 5.0 version of statistic computer program. Results of this study proved that product, service as well as human resource performances have positive and significant effects on company image as well as on customer satisfaction. Customer satisfaction also had a significant effect on repurchase intention. However, company image had insignificant effects on repurchase intention. Therefore, out of nine hypotheses proposed, only one hypothesis was rejected, which was the significant effect of company image on repurchase intention. This finding reminds an important empirical evidence on the development of customer behavior theories and practices.

This research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is found that utilitarian and hedonic values are significant towards repurchase intention through customer satisfaction.

This study explores how social influence approaches alter buyer–seller swift guanxi, trust in the seller and repurchase intention when considering the influence of buyer dependence. Based on the results of an online survey in three cities of Taiwan, we empirically test the research model using partial least squares analysis. We found that buyer dependence exerts different but positive effects on each social influence approach usage and only the identification approach contributes to buyer–seller swift guanxi, trust in the seller and repurchase intention. The buyer–seller swift guanxi also mediates the effects of the identification approach and trust in the seller on repurchase intention. This study clarifies the role of buyer dependence on the seller’s social influence approaches and buyer–seller swift guanxi in the online C2C marketplace context. A seller should exploit buyer dependence, learn how to use each social influence approach and develop close buyer-seller swift guanxi, then repurchase intention can be secured.

This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality), private label image, repurchase intention, and customer lifetime value and investigates the moderating role of image fit. The originality of this study lies in filling the gap of previous research on antecedents of private label customers’ behavior by considering store awareness, image fit, and customer lifetime value. Partial least squares structural equation modeling was used to analyze data. The results indicate the following. Store image variables (except product quality) and store awareness affect repurchase intention directly or indirectly through private label image. Image fit moderates the relationships between store image variables (except product quality) and private label image. Private label image facilitates customer lifetime value. This study provides several theoretical and practical implications for hypermarket private label product developments.

The purpose of this study is to test whether the infl uence of satisfaction and reputation on repurchase intention varies among analytic and holistic thinkers. We employed an individual level approach to measure cross-cultural differences regarding thinking style and other variables. We made a cross-cultural comparison via analyzing the effects of satisfaction and fi rm reputation on repurchase intention, using data from the USA and Turkey that refl ect analytic and holistic thinking cultures, respectively. Also, we conducted intra-cultural analyses in which the USA data and Turkish data were analyzed separately. Findings from these analyses revealed that holistic and analytic thinking styles create differences at the individual level (intra-cultural) but not at the cultural level (cross-cultural). In the Turkish sample, the impact of reputation on repurchase intention is found to be stronger than that of satisfaction for holistic thinkers.

Penelitian ini berfokus pada pengaruh promosi melalui instagram dan event terhadap repurchase intention di Cenghar Kopi Kota Cimahi. Permasalahan yang terjadi dalam penelitian ini adalah pendapatan yang fluktuatif namun cenderung menurun dari bulan ke bulannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari promosi melalui instagram dan event yang di lakukan oleh Cenghar Kopi terhadap repurchase intention pada konsumen. Metode yang digunakan dalam penelitian adalah explanatory survey dengan sampel yang berasal dari populasi konsumen Cenghar Kopi Cimahi. Berdasarkan penelitian yang dilakukan, didapatkan hasil yang menunjukkan bahwa promosi melalui instagram dan event berpengaruh positif dan signifikan terhadap repurchase intention baik secara parsial maupun simultan. Saran dalam penelitian ini adalah repurchase intention dapat ditingkatkan jika manajemen memperbaharui promosi yang dilakukan, dengan lebih kreatif dan inovatif. Sehingga repurchase intention lebih banyak dilakukan di Cenghar Kopi Kota Cimahi.

Sophisticated and ever-evolving technology enacts many companies use and utilize technology as a mean of delivering innovative and creative new services. Technological developments are widespread in various fields and one of them is in the field of online transportation. The high demand for fast and efficient transportation modes causes the companies engaged in the sector by providing online transportation services are increasing. High competition and large number of drivers require the companies to focus highly on providing high quality services to maintain and increase the number of consumers. This study aims to analyze the effect of service quality on word-of-mouth and repurchase intentions to 80 consumers of online transportation in Indonesia. Partial Least Square Structural Equation Model (PLS-SEM) was employed to analyze the data. The results signifies that there is a positive relationship between service quality to word-of-mouth and repurchase intention. Similarly, word-of mouth significantly influences repurchase intention. Further managerial implications are discussed.