FACTORS INFLUENCING CUSTOMER REPURCHASE INTENTION BY USING THIRD-PARTY PLATFORM BOOKING FLIGHT TICKET IN CHINA

Authors :: Moyu Li
Publication Year :: 2020
Publisher :: University of the Thai Chamber of Commerce, 2020.
Abstract: UTCC International Journal of Business and Economics, 12, 1, 187-208

Subjects :: perceived usefulness
perceived ease of use
trust
repurchase intention
enjoyment

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