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Copyright of Contaduría y Administración is the property of Facultad de Contaduria y Administracion-Universidad Nacional Autonoma de Mexico and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Universidad & Empresa is the property of Colegio Mayor de Nuestra Senora del Rosario and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introduction of neuromarketing is a trend that, although incipient, is becoming more established in Spain. In order to define the scope and impact of neuromarketing in its application to the Spanish audiovisual sector, this study aims to analyze both the implementation and the new professional who manages it, leading to a guide of best practices, challenges, and future development. [ABSTRACT FROM AUTHOR]

The objective of this study is to compare the family functioning of consumers of addictive substances that commit crimes with respect to consumers who do not commit crimes and a control group that is not a consumer or a delinquent. We studied a sample of 150 young people distributed in three comparison groups who answered the Family Environment Scale (FES) resulting significant differences between the Group of consumers who commit crimes and the control group with regard to the cohesion and family conflict. Also, intellectual-cultural activities appear relegated in both groups of consumers relative to the control group. It is suggested to investigate other factors as personality, self-esteem, family violence, emotional abuse and consider the socio-cultural constraints that currently surround the consumers and their families. [ABSTRACT FROM AUTHOR]

El artículo presenta un editorial en que el autor discurre sobre la investigación de las características etnográficas del consumidor. Comenta sobre la importancia de conocer al consumidor para focalizar las estrategias del mercadeo. También se consideran los aspectos culturales de los varios grupos de consumidores. Se enfatiza la importancia de esta información para la estrategia empresarial.

Copyright of Revista Ciencias Estratégicas is the property of School of Strategic Studies - ECE and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mercados y Negocios is the property of Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the current uncertain advertising context a change and a redefinition of the advertising business is clearly needed. One of the basic drivers for this change is that the consumer has become the centre of the communication techniques. In this sense, the contribution of account planners becomes crucial, because they are concerned with defending the centrality of the consumer in the advertising process. The aim of this paper is to reflect, first of all theoretically and secondly with an application to the professional reality, about the challenges of the advertising industry and how account planning can provide some guidelines on the necessary changes in this profession. [ABSTRACT FROM AUTHOR]

The current work analyses consumers' attitudes towards eBooks and eReaders, as well as the use behavior in order to know the real risks that threaten the book industry. Findings show that the price of the devices and the eBooks, and the lack of eBooks variety are the main inhibitors to buy these devices. Moreover, users' preferences about eBooks' prices and the tendency to pirate depict an uncertain future to this industry. [ABSTRACT FROM AUTHOR]

Copyright of Acta Sociologica (0186-6028) is the property of Instituto de Investigaciones Filosoficas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the present intensive model of using agrochemicals and its consequences for health and environment, organic food emerge as an option for sustainable and healthy production for consumers. This article exposes the results of a study about general factors that organizes the social representation of fresh organic food in three groups of consumers in San Cristóbal de las Casas, Chiapas. The study was fulfill with quantitative and qualitative devices with 250 consumers in three different selling places. Results point out similarities and differences according to the studied social group. In the three cases exists concerns about health that are shown in a variety of risk factors. Differences appear in their politics and ideological standings, likewise in their opportunity to access organic food. Education degree was not a determine factor to distinguish between the emitted social representations. [ABSTRACT FROM AUTHOR]

Retail business in Colombia in recent years has had a remarkable evolution with the entry of new players across the country, which has allowed consumers to select the best option. Thus, strategies have diversified retail business in order to retain and win new customers. [ABSTRACT FROM AUTHOR]

Customer satisfaction refers to the evaluation of results from the consumer experiences. A predictor of customer satisfaction could be the training of the contact employee. The aim of this paper is to analyze the predictive role that training can have on the value of the "service quality"-"customer satisfaction" relation. The sample of this study consists in 43 employees and 191 customers of hotels located in Veracruz State. The results show correlation between the level of employee training and quality of service perceived by the consumer and, consequently, their level of satisfaction. [ABSTRACT FROM AUTHOR]

A new consumer has entered the scene: ubersexuals, self-confident men who value manliness, boast their own style and show it, but are short on narcissistic traits of metrosexuals. This behavior puts an end to feminine tastes and attitudes, including compulsive buying and a depilated body. It doesn’t mean a return to the Marlboro macho, as some features are borrowed from metrosexuals. [ABSTRACT FROM AUTHOR]

Account Planning is the discipline that works to integrate consumer research in the whole advertising process. The aim of this article is to review main historic events in order to reveal the causes of the discipline's origin in advertising agencies in 1968 and the persons who promoted this change, which has been revolutionary in advertising. It is necessary to understand consumers in depth to achieve advertising effectiveness. Today it is important to study the past to understand the relevance of these ideas and their repercussions for current agencies. [ABSTRACT FROM AUTHOR]

Este artículo es una reflexión de la situación actual de la investigación de mercados en empresas colombianas y en especial en la región Caribe, debido a que en términos generales nuestras organizaciones están de espaldas a la investigación de mercados y de los nuevos retos, métodos e instrumentos desarrollados para su finalidad. De acuerdo con esto, se pretende concientizar a los empresarios de dichos avances, traducidos en resultados de investigaciones con aportes de otras disciplinas, como la neurología y la psicología, que combinadas con las viejas técnicas de investigación del comportamiento del consumidor y mercadeo han aportado y demostrado la aplicación de nuevos instrumentos, como son las neuroimágenes. Y estas, como pieza fundamental de lo que se ha denominado el neuromarketing, han revolucionado nuestra forma de estudiar y observar a los sujetos de investigación. [ABSTRACT FROM AUTHOR]

El artículo enfoca en el uso de herramientas etnográficas para la investigación de patrones de comportamiento interactivo de consumidores en Internet. La autora cita la utilidad de estos estudios para las investigaciones de mercado y describe diversos aspectos de las mismas, las que denomina netnografía, en referencia al estudio etnográfico de comunidades y relaciones entre consumidores en Internet.

Se trata el marketing ecológico con un enfoque en los productos orgánicos. Se explica que desde la perspectiva del marketing social, el marketing ecológico se refiere a los esfuerzos por parte de las organizaciones sin fines de lucro para promover comportamientos que benefician el medio ambiente, mientras que en el contexto del marketing empresarial significa la adopción del marketing social por las empresas a fin de comercializar productos ecológicos.

El valor percibido por el consumidor en sus transacciones comerciales tiene un carácter subjetivo, dado que implica un juicio evaluativo. Desde la literatura se ha señalado que el valor percibido por el consumidor cuenta con diversos componentes que conjuntamente determinan su importancia. Asimismo, se ha destacado la existencia de una relación entre el valor percibido y la actitud del cliente, considerándose esta variable un importante determinante de la lealtad del consumidor. En el presente trabajo se trata de analizar la influencia de los principales componentes del valor percibido sobre la actitud y la lealtad del cliente en diversas actividades de comercio minorista. [ABSTRACT FROM PUBLISHER]

79 percent of Venezuela’s population belongs to strata D and E, which numbers 22 million. In this market age is linked with achievement motivation: at a higher age, motivation declines. In gender terms, the woman’s role as household manager and model prevails, sometimes even as sole breadwinner. Similarities noted in individual values that loom significant in majority markets allude, among others, to family welfare (specifically, hold the family together and access improved living conditions by means of education), work, health, and honesty. [ABSTRACT FROM AUTHOR]

Market exchange with low income individuals is more costly than dealing with other social strata, due to lack of information and high transaction costs. Only firms able to introduce technological and institutional innovations that allow for overcoming these barriers succeed in operating profitably, or can expect to do so. [ABSTRACT FROM AUTHOR]

To serve consumer majorities markets it becomes essential to innovate, with offers suited to their needs. But to reach success, it's necessary to undertake educational initiatives focused on this population group. Business success may entail consumer behaviors that may vary considerably from current patterns, which implies teaching behaviors to consumers and new management practices to organizations. [ABSTRACT FROM AUTHOR]

User studies permit online media to ask users various questions directly, in this case about the benefits of personalised news services. The satisfaction survey of Avui.cat readers has revealed how personalized services enhance and increase interest in news information and dedication to reading news, buying the newspaper, or subscribing to other news services. [ABSTRACT FROM AUTHOR]

A study of consumer habits and perceptions related with goat milk and goat dairy took place among 507 Costa Ricans randomly distributed by demographics in the country (69% females, 31% males aged between 12 and 70 years), during the second semester of 2006. Random interviews were used to profile age, gender, location, exercise practices, consumption habits, perceptions and knowledge toward goat milk and dairy. Coded data were evaluated using the chi square test. A tendency for significantly more exercise among men was found, which was not related to age or milk consumption. The perceptions of goat milk as "healthy" (36%), "nutritious" (14%) and "medicinal" (14%) where cited the most. About 93.7% of the persons mentioned goat milk as being "not available" (31.3%). "Repulsion for the milk itself" (31.2%) and "lack of knowledge" (14.6%) were the main reasons for not consuming goat milk. 6.31% did consume goat milk once or twice a week (53.1%), especially older people in San José and Cartago, who bought milk directly to the farmers (68.75%) and were motivated by health benefits (75%). About 11.24% of the persons, especially those located at the Costa Rican central plateau, usually consumes goat dairy, mainly cheese (80%) and yogurt (10%). Dairy is bought with variable frequencies in small rural convenience stores (38.6%) and directly to the farmers (36.8%). Although most of the people thinks of goat milk as a nutraceutic, this idea does not translate into a high consumption of the product. [ABSTRACT FROM AUTHOR]

Studies of consumer values—employed by companies to position a brand, product, or service—are crucial. Consumer values stem from the culture and beliefs of target markets. Of all target markets, young people represent the largest and most significant segment for predicting subsequent consumer behavior patterns. A study at Catholic University Andrés Bello on how students viewed values found that several values commonly employed in advertising to denote modernity and youthfulness (appearance, beauty, ambition, social recognition) are among the least esteemed. Instead, young people are more closely attached to values that relate to others, and to social commitment, such as family, respect, honesty, love, and friendship. These findings may infer a new configuration of traditional values, as opposed to new or different values. Understanding this makes it possible to grasp, in a broader and more dynamic context, what nowadays appeals to the young. [ABSTRACT FROM AUTHOR]

Ever more competitive markets have led to a proliferation of goods and services aimed to satisfy consumers increasingly segmented in groups with similar demographic or psychographic features. The need to better understand this social dimension of consumption has led researchers to focus on the study of groups, or consumer “tribes”. Tribe membership, especially among the young, may influence behavior, habits, preferences, and the adoption of iconic products and brands to mythically differentiate one group from another. Studying “tribal” behavior may open new fields in consumer research and marketing strategy, including systemic vision and consumer social interaction as tools for understanding motives, preferences, loyalties, habits, and trends. An exploratory study undertaken in Caracas in 2006-07 described and examined five youth “tribes”, known as “emos”, “freaks”, “gothic”, “hip-hop”, and “rustics”. Researchers got to know tribe members in places of interaction – shopping centers, plazas, special events, concerts, and private gatherings – sharing tribe activities and noting habits and behavior patterns. [ABSTRACT FROM AUTHOR]

The article validates, from banking customers' point of view, six actions that banks should take to manage customer complaints. They are reversing bank mistakes, compensation, treatment of customers, time taken by banks to propose a solution to the complaint, and the time and effort that customers had to invest to look for a solution to their complaints. The research also shows that the two most important dimensions are those with the worst customer evaluations and that there is no significant difference between evaluations by men and women, clients with different levels of education, and clients of different banks. [ABSTRACT FROM AUTHOR]

The goal of expansion of many franchisors requires them to select franchisees in a correct form. By means of Conjoint Analysis methodology we can to obtain the profile of franchisee preferred by the franchisors. This information can be used by the franchisors for selecting franchisees. Simulation through Conjoint Analysis permits to determine how many and which franchisees must be selected. In this paper we present an application in the retail, hotel and restaurant and services sectors of the Spanish franchise market. We conclude that the selection of a set of candidates by the franchisors depends on the activity sector. [ABSTRACT FROM AUTHOR]

In this research, the influence of operations strategy on business results and the effect of business strategy on the above relationship are examined from a contingent perspective. Operations strategy is represented by means of competitive priorities and business strategy is based on Miles and Snow typology (1978). Relationships are modelled in regression equations including interaction terms in order to test the existence of a moderating effect. Data on strategies is gathered by means of a postal survey addressed to operations managers and information on firm results is drawn from secondary sources. The findings show the existence of a moderating effect of the business strategy on the relation between the operations strategy and the firm results as the effect of operations strategy on firm results is different when the firms follow a defender strategy from the effect is when they follow a prospector or analyser strategy. Specifically, in defender firms, the cost and quality priorities influence positively whereas the delivery and the flexibility priorities have a negative effect. In analyser or explorer firms, no influence of operations strategy on firm results is observed. [ABSTRACT FROM AUTHOR]

It is on the basis of research conducted on consumer culture in Puerto Rico and fieldwork experiences, particularly, the interview as an ethnographic tool, that methological-theoretical reflections are presented which dislocate dominant understandings of knowledge and social research. These reflections are based on an analytical and argumentative approach issuing from diverse post-structuralist traditions and contemporary debates on the social. Issues related to gender, rhetorical enunciations, otherness and ethics are some of the topics analyzed in this essay. [ABSTRACT FROM AUTHOR]

Based on a carefully bibliographical revision in regard to the models on Consumer Behavior that included the objective and perceptive financial situation, the position toward indebtedness, the consumption habits and the objective and subjective Well-being associated to this habits, additionally, the article not only takes in consideration the Van Raaij's (1981) constructs, this article proposes a Consumer Psychoeconomic Model from a more holistic and integrative perspective, but above all real and measurable. Also, the article suggests some consumer research and management implications. [ABSTRACT FROM AUTHOR]

In this study we try to make an approach to identify main factors that influence in the behaviour of insurance product consumers. By analysing economical, sociological, demographic and psychological factors we define a profile of a typical Spanish insurance consumer. By using a cluster analysis we detect seven different groups of consumers in the Spanish Market. [ABSTRACT FROM AUTHOR]

Decision-makers in companies seldom listen to the "voice of the poor", acting on assumptions they make on what the poor feel and consider important. It is difficult for such managers to reach the poor, interact with them, listen and, most important, understand and draw out ideas allowing for the design of new products. Ethnography offers an opportunity to generate empathy with these consumers, see the world from their perspective, and thus understand how certain products or services may satisfy their needs. [ABSTRACT FROM AUTHOR]

El artículo discurre sobre el concepto del embudo del mercadeo en el análisis del consumidor. El autor comenta sobre el comportamiento común de los consumidores, incluyendo su conocimiento del producto, su proceso de consideración y su compra. También se considera la implementación del embudo para los consumidores actuales.