1. Redes sociales y comunicación gubernamental digital en el ámbito local.
- Author
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LÓPEZ PALAZÓN, MARÍA ISABEL
- Subjects
- *
SOCIAL media , *POLITICAL participation , *LOCAL mass media , *LOCAL government , *CITIES & towns , *PROFESSIONALIZATION - Abstract
The article analyzes the use of social media by municipalities in the Region of Murcia, Spain. It highlights the importance of these platforms as tools for communication and citizen participation, but also points out the challenges they entail, such as polarization and misinformation. It proposes an index to evaluate the professionalization in social media management and offers recommendations to improve communication with citizens. It also discusses the importance of the presence and activity on social media of mayors in the Region of Murcia, and emphasizes the importance of effective social media management by municipalities. It concludes by mentioning that social media management by local governments will continue to be a dynamic and challenging field in the future. [Extracted from the article]
- Published
- 2024