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1. La gestión de la reputación digital en las universidades: Twitter como herramienta de la comunicación reputacional en las universidades peruanas.

Author

Atarama Rojas, Tomás and Alburqueque, César Cortez

Subjects
*DIGITAL media, *ONLINE social networks, *COMMUNICATION, *DIGITAL communications, *SOCIAL media, *REPUTATION, *UNIVERSITIES & colleges
Abstract

The use of twitter to purposes of external communication is widespread among institutions of higher education. The short messages and the free access to information have turned Twitter into the perfect channel to manage and control the reputational communication in the institutions. This research aims to describe the operation of the tool for purposes of external communication and, through analysis of the use made by Peruvian universities with more activity in these medium, details some principles that serve to promote the development of reputational communication in these educational institutions through the digital environment. [ABSTRACT FROM AUTHOR]

Published
2015

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