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Proximities’ influence on the construction of socio-economic networks provokes many debates in the literature. The present contribution aims to study the functioning of coordination between actors in support systems for agricultural sectors and to highlight the impact of a public policy of territorial development on these devices, with the help of an approach in terms of networks and proximities. For that, we analyze the Local Productive Arrangements (LPAs) of an agricultural sector in the Brazilian Amazon, supported by a territorial governance mechanism. The mobilized analysis framework allows us to study and compare LPAs, to characterize the types of networks according to the types of proximities and to highlight the importance of the territorial governance mechanism for strengthening and sustaining LPAs.

Tomato cropping (Solanum lycopersicum L.) under protected cultivation using substrates and drip fertigation has improved sustainable production systems especially fruit quality and plant health. However, little is known for tomato plants when considering the interaction between substrate volume and irrigation frequency. The aim of this study was to evaluate the effects of coconut (Cocos nucifera L.) fiber substrate volumes and drip irrigation frequencies on the vegetative growth and fruit yield of tomato plants under greenhouse conditions. The experimental design consisted of randomized blocks arranged in a 3 × 2 factorial with four replicates. Treatments consisted of three substrate volumes (5.0; 7.5 and 10.0 L per plant) and two irrigation frequencies (once and five times per day). Leaf area index tended to increase in plants grown with the largest substrate volume (10 L). Although substrate volumes affected shoot dry matter, no effects on tomato yield and its components were observed. However, plants grown with 5 L of substrate and irrigated once a day produced a greater number of non-marketable fruit due to the higher incidence of calcium deficiency symptoms (blossom end rot). When plants were grown in 5 L or 7.5 L of substrate volume, high irrigation frequency favored the vegetative growth, stomatal conductance, CO2 assimilation and transpiration and fruit yield. Fruit yield and healthy fruits were favored by high irrigation frequency and did not depend on the substrate volume.

OASIS is an automatic internet interface that provides a wide set of statistical and cartographic tools for the analysis of spatial variables. Compared to what already exists, OASIS displays several advantages. Firstly, it is a complete platform that proposes new tools and includes a very large range of standard tools currently scattered in several software and interfaces. Secondly, OASIS provides access to a series of variables frequently used in the literature on spatial inequalities and segregation, which are available here at municipal scale for the entire metropolitan France (base maps included). Lastly, OASIS brings forward novel tools that allow for the testing of the statistical significance of all segregation and auto-correlation indexes with the help of Monte Carlo simulations. To our best knowledge, this kind of fully automatized tools are available nowhere, despite the obvious importance of ensuring the statistical reliability of spatial analyses.

Partindo da compreensão geral do sistema jurídico-ambiental e de suas aplicações ao direito do trabalho, este artigo abordará as grandes tragédias trabalhistas, sociais e ambientais ocorridas recentemente em Minas Gerais, com os rompimentos das barragens de rejeitos de mineração em Mariana e Brumadinho, buscando contextualizá-los como uma problemática que necessita ser compreendida sob o seguinte itinerário metodológico: contextualizar as tragédias enquanto grandes acidentes de trabalho, promovendo uma análise crítica dos seus aspectos trabalhistas e previdenciários. Serão analisados os detalhes destes dois casos, considerados os mais paradigmáticos entre aqueles julgados pela Justiça do Trabalho em matéria de direito ambiental do trabalho, promovendo uma abordagem cuidadosa dos fatos e da tramitação processual destas ações judiciais que tem como objeto os danos ambientais, sociais e coletivos do referido caso, concluindo pela afirmação dos direito humanos ao meio ambiente do trabalho seguro e saudável, bem como alerta para a observância das regras tutelares quanto àquele tema. Para a realização da pesquisa, foi adotado o método dedutivo como método de abordagem e a técnica de pesquisa bibliográfica como método de procedimento, com base na doutrina e na legislação pertinentes à matéria.

There is a strong call for marketing research that looks at the impacts of goods and services on consumer well-being, which gains greater momentum when it comes to low-income people (Bottom of the Pyramid). This article articulates a Conceptual Model of the relations among evaluations of health care services and the well-being of the client, that arises from an adaptation of the best of the models compared by Brady et al.(2005). A sample of low-income patients, leaving care public health units in the city of São Paulo, was gathered. The structural equations modeling supported the hypotheses that link Perceived Quality and Perceived Value, Perceived Quality and Satisfaction, Satisfaction and Individual Well-being. Expressive 35.1% of the Individual Welfare variance are explained by the Model. A positive (instead of negative) the classic conception. These empirical findings are confronted with the literature. Finally, scientific, managerial, and political implications are exposed.

Purpose – In ongoing service sectors, some companies have high customer retention in spite of frequent consumer dissatisfaction and high complaint rates. This retention results from customer inertia. This paper aims to identify what influences this inertial behavior. Design/methodology/approach – Two competing conceptual models were conceived: a Base Model, which considers mediating effects, and a Rival Model, which considers only the direct effects on customer inertia. A survey was undertaken in Brazil. Mobile phone customers were targeted. A questionnaire was built and data were collected online as well as in person. Structural equation modeling was applied. Findings – Only direct effects on customer inertia were confirmed. The Rival Model outperformed the Base Model on a set of criteria (e.g., greater explanatory power for Customer Inertia and more simplicity). The Rival Model offers a moderate explanation (R̅2 =0.370), some sound structural path coefficients, and appropriate psychometric properties for the latent constructs. Originality/value – The paper complements and adds to existing research by evaluating customer inertia as an important outcome within ongoing service markets. Market isomorphism, a new concept, is included in the analysis. Results from a developing country are described, helping to generalize to a broader set of countries.

A inovação e o conhecimento estão presentes nos vários segmentos da economia, em especial no setor de tecnologia. A gestão de conhecimento como fator de alavancagem da inovação aberta nas empresas ainda é incipiente. O objetivo da pesquisa é entender como a gestão do conhecimento influencia no desenvolvimento de produtos e serviços na perspectiva da Inovação Aberta. Foi estabelecido como método de pesquisa o Estudo de Caso Único, cujo direcionamento investigativo permite coadunar entrevistas individuais com documentos da empresa e com a teoria para devida explicação de processos específicos. Os resultados demonstram íntima relação entre os dois constructos, sendo a Gestão do Conhecimento considerada como mola propulsora da Inovação Aberta. É possível concluir que a gestão de conhecimento tal como postulada pela Comunidade Empresarial Foco Virtual engloba o processo de cocriação, interação e participação entre consumidores, desenvolvedores e gestores de empresas e o envolvimento desses atores são fundamentais para o surgimento de novos produtos e serviços atendendo os axiomas da Inovação Aberta. A limitação da pesquisa reside na falta de instrumentos de mensuração da participação dos consumidores no processo de inovação e no fato de que os processos da empresa analisada estejam em fase de desenvolvimento.

Várias técnicas são utilizadas para avaliar, tipificar e classificar carcaças de animais de interesse zootécnico, para fins de seleção de animais que apresentem as características desejadas, ou avaliar o produto gerado pelos animais destinados ao abate. Os métodos mais antigos e comumente utilizados são aqueles de aplicação mais prática e menos acurada, como as avaliações através do peso vivo ou escore corporal. No entanto, técnicas como a ultrassonografia, tomografia computadorizada, análise de vídeo imagem e scanning eletromagnético, vem sendo utilizadas para tornar as avaliações mais rápidas e acuradas, representando um progresso importante para produtores e para a indústria da carne.

The present article aims to deepen the understanding about the endemism of cyberspace and the culture manifested in such environment. Secondly, it aims to distinguish conventional folkcommunicative practice from that originated within cyberspace. Exploratory research was used, based on the hypothetical-deductive approach, and the bibliographic review was used to collect the data and later analyze it. Through the relationship with Folkcommunication, cryptocurrencies were identified as endemic expressions of cyberspace - EEoC. A distinctionwas also made between traditional folkcommunication, when considering cyberspace as an ecosystem, and therefore generator and bearer of a culture of its own.

O estuário da Ribeira de Bensafrim, no Barlavento algarvio, foi um dos sistemas flúvio-marinhos utilizado para avaliar a evolução de ambientes costeiros ao longo dos últimos 5000 anos. Datou-se pelo radiocarbono a matéria orgânica sedimentar presente nos testemunhos verticais colhidos neste estuário. Tendo em conta o registo estratigráfico associado aos dados cronológicos obtidos, foi utilizada uma abordagem estatística bayesiana, fazendo uso do software de calibração OxCal, para obter um enquadramento geocronológico robusto para a sequência sedimentar. A análise efetuada, baseada na construção de um modelo de deposição para a sequência sedimentar, permitiu identificar a presença de outliers, bem como estabelecer um enquadramento geocronológico para os últimos 5000 anos no Barlavento algarvio. Para além deste enquadramento, verifica-se que o modelo geocronológico idealizado, associado à caracterização sedimentológica de um dos testemunhos, aponta para a presença de eventos de alta energia, designadamente o tsunami que se seguiu ao terramoto de Lisboa de 1755.

O objetivo deste estudo foi caracterizar o conteúdo e estrutura das representações sociais do mal-estar no trabalho entre professores que exerciam cargos de gestão em uma universidade pública. Participaram da pesquisa 20 professores ocupando cargos de gestão, os quais responderam a uma rede associativa, seguida de uma entrevista semiestruturada aplicada individualmente. A palavra-estímulo da rede associativa foi mal-estar no trabalho. Foram realizadas análises de evocação dessas redes, considerando índices de polaridade, neutralidade e estereotipia. Além disso, o conteúdo transcrito foi analisado com auxílio de um software de análise textual e lexicográfica. Os elementos mais evocados na rede associativa foram: falta de estrutura, disputa de poder, baixo salário, estresse, falta de compromisso. A rede associativa apresentou pouca estereotipia, polaridade negativa e baixa neutralidade, confirmando heterogeneidade do conteúdo evocado. A análise textual e lexicográfica das entrevistas indicou que a função de gestão foi caracterizada como promotora de mal-estar no trabalho, especialmente por conta de gerar uma mudança de atuação, de professor para gestor, permeada por situações interpessoais conflituosas.

Thoughts on the relations between Marketing and aestheticization of the consumer society

Este caso de ensino apresenta o histórico de uma indústria metalúrgica familiar no ramo de válvulas industriais, a formação de seu quadro societário e sua trajetória ao longo de 48 anos de atividade. A empresa é referida neste estudo sob o nome fictício de ACDC. O caso é verídico e a privacidade dos envolvidos foi preservada. Aborda-se o progresso de um colaborador da companhia, expondo-se sua evolução, de office-boy a gerente industrial da empresa, resultado do desenvolvimento de competências pessoais e do engajamento do sujeito para atingir os resultados empresariais de forma ética. O objetivo deste estudo foi trazer reflexões sobre os desafios que as empresas enfrentam para manter o comportamento ético dos colaboradores, especialmente, daqueles da área de vendas, aliado aos esforços para obter um alto desempenho de mercado e financeiro.

O marketing transacional, por tempos, reinou na teo ria e na prática (SHETH; PARVATIYAR, 1995), destacando os 4Ps (KOTLER, 2006). Porém algu mas companhias, principalmente as de serviços e de indústria, começaram a ter dificul dade com a falta de personalização e de interação de tal prática (HANKANSSON, 1982), (BRENT ANI, 1991). Nesse contexto, surgiu o Programa de Práticas de Marketing Contemporâneas (CMP). Nele, Coviello; Brodie e Munro (1997) e Coviello, Milley e Macolin (2001), a partir de concepções de Grönroos (1996), apontaram cinco tipos de marketing em funçã o da interação empresa/cliente, sendo quatro de relacionamento e um transacional. Os resu ltados em diversos países revelaram a coexistência dos marketings relacional e transacion al em muitas firmas, mas em composições variadas. Mas, afinal, como se dá tal fenômeno no B rasil? Como cada prática de marketing se liga ao desempenho empresarial? Trata-se de uma pes quisa descritiva, com dados levantados de executivos, usando-se o questionário padrão do C MP, acrescido de uma bateria sobre desempenho.

Impairment of the upper limbs is quite frequent after stroke, making rehabilitation an essential step towards clinical recovery and patient empowerment. This review aimed to synthetize existing evidence regarding interventions for upper limb function improvement after Stroke and to assess which would bring some benefit. The Cochrane Database of Systematic Reviews, the Database of Reviews of Effects and PROSPERO databases were searched until June 2013 and 40 reviews have been included, covering 503 studies, 18 078 participants and 18 interventions, as well asdifferent doses and settings of interventions. The main results were: 1- Information currently available is insufficient to assess effectiveness of each intervention and to enable comparison of interventions; 2- Transcranial direct current stimulation brings no benefit for outcomes of activities of daily living; 3- Moderate-quality evidence showed a beneficial effect of constraint-induced movement therapy, mental practice, mirror therapy, interventions for sensory impairment, virtual reality and repetitive task practice; 4- Unilateral arm training may be more effective than bilateral arm training; 5- Moderate-quality evidence showed a beneficial effect of robotics on measures of impairment and ADLs; 6- There is no evidence of benefit or harm for technics such as repetitive transcranial magnetic stimulation, music therapy, pharmacological interventions, electrical stimulation and other therapies. Currently available evidence is insufficient and of low quality, not supporting clear clinical decisions. High-quality studies are still needed.

The standard treatment for acute deep vein thrombosis (DVT) targets to reduce immediate complications, however thrombolysis could reduce the long-term complications of post-thrombotic syndrome in the affected limb. This systematic review aimed to assess the effects of thrombolytic therapy and anticoagulation versus anticoagulation in people with deep vein thrombosis of the lower limb through the effects on pulmonary embolism, recurrent deep vein thrombosis, major bleeding, post-thrombotic complications, venous patency and venous function. The Cochrane Peripheral Vascular Diseases Group Trials Search Co-ordinator searched the Specialised Register (last search in April 2013) and CENTRAL (2013, Issue 4). A total of 17 randomised controlled trials (RCTs) and 1103 participants were included. In the experimental group receiving thrombolysis, complete clot lysis occurred more frequently and there was greater improvement in venous patency. The incidence of post-thrombotic syndrome decreased by a 1/3 and venous ulcers were less frequent. There were more bleeding complications and 3 strokes occurred in less recent studies, yet there seemed to be no significant effect on mortality. Data on the occurrence of pulmonary embolism and recurrent deep vein thrombosis were inconclusive. There are advantages to thrombolysis, yet the application of rigorous criteria is warranted to reduce bleeding complications. Catheter-directed thrombolysis is the current preferred method, as opposed to systemic thrombolysis in the past, and other studies comparing these procedures show that results are similar. Keywords: Randomized Controlled Trials as Topic; Thrombolytic Therapy; Venous Thrombosis.

Native sheep breeds have satisfactory reproductive activity throughout the year, but nutritional and climatic factors such as high temperature during the dry period can affect the semen quality, causing a decrease in sperm motility and an increase in the percentage of morphologically abnormal sperm. To protect itself against the deleterious effect of high temperature, the testicle has a complex mechanism of thermoregulation sites. The scrotal skin has an important function in the maintenance of testicular temperature, since it is thin, poor in subcutaneous fat, relatively hairless and has a well-developed blood and lymphatic system, facilitating thermal loss by radiation and evaporation. This study aimed to evaluate the effect of scrotal temperature on sperm quality in Morada Nova sheep. Temperature was measured with a laser thermometer and three classes of average testicular temperature were established: class 1 = 28ºC to 31ºC, class 2 = 31.01ºC to 33ºC and class 3 = >33ºC. The ejaculate of each animal was collected using an artificial vagina for further evaluation of volume, aspect, whirling, motility and sperm vigor. Then the sperm concentration and morphology were determined by examination of moist slides. Means were compared by the t-test and chi-square test using the SAS software (SAS Inst., Inc., Cary, NC). There was no difference (P>0.05) for whirling (3.42±1.08%), concentration/mL (4.1x109±2x109), total concentration (3.9x109±1.1x109), coiled tails (42.46±14.48%), decapitation (1.58±3.67%), proximal (0.23±0.66%) and distal protoplasmic drop (0.04±0.2%), large defects (4.13±6.21%) and total defects (46.64±14.22%) in function of scrotal temperature. The variables volume, vigor, motility and piriform heads were different in relation to increased scrotal temperature (P

One of the main characteristics to evaluate in selective breeding is semen quality. However, factors related to the animal itself, such as age, and the environment can influence reproductive traits. Good semen quality assures a faster return on investment in sheep farming by allowing better selection of males used as breeding stock to enhance reproductive efficiency of the herd, since males with good sexual performance and high fertility probably will beget a greater number of ewes in a shorter period of time. This study aimed to evaluate the effect of age on the semen quality of rams of the Morada Nova breed. The experiment was conducted at the Instituto de Zootecnia de Nova Odessa in São Paulo state, Brazil, in the period from March to May 2014. Twenty-four rams were used for monthly evaluation, with ages of 18±2 (n = 12) and 30±2 months (n = 12). The ejaculate from each animal was collected with an artificial vagina with the aid of a female in estrus, for further evaluation as to the volume, aspect, whirling, motility and sperm vigor. Then the sperm concentration and morphology were determined in wet slides. Means were compared by the t-test and chi-square test using the SAS software (SAS Inst., Inc., Cary, NC). There was no difference (P>0.05) for volume, concentration/mL, total concentration, coiled tails, decapitation and distal protoplasmic droplets. The variables whirling, vigor, motility, proximal protoplasmic droplets and piriform heads were different with regard to age (P

Color is the first factor that consumers consider when it comes to meat quality, linking it to freshness. The most common function of vitamin E (tocopherol α-), is its ability to act as an antioxidant in biological systems. The free radicals are neutralized by α-tocopherol before lipid oxidation is propagated between the cellular and subcellular membranes of highly unsaturated fatty acids. The antioxidants in meat have the function to delay the onset of oxidation phenomena, retaining the sensory characteristics. They are added to the foods to preserve their color characteristics, avoiding the appearance of anomalous odors. The aim of this study was to evaluate the color of the meat of Santa Inês-bred lambs, supplemented with Vitamin E. Thirty two Santa Inês-bred lambs were divided into 2 groups: S (supplementation with Vitamin E) and NS (not supplemented with Vitamin E). The animals were fed an isoproteic diet formulated to meet the requirement of 250-300 g/day. The S group was fed a diet containing 350 mg/kg ppm of Vitamin E per day, added to the concentrate. After the slaughtering, the muscle Longissimus dorsi was separated for the evaluation of the color with the aid of a colorimeter (Minolta) in the CIELAB system, which assessed the parameters: L (brightness), a (red content) and b (level of yellow). The values L, a, and b were obtained in three separate surface points in the muscle to obtain the average between the values. The experimental design was completely randomized, and means were compared by Tukey test at 5% probability using the GLM procedure (SAS Inst., Inc., Cary, NC). The meat color (Table 1) was not different between treatments (P

The main factors that contribute to the quality of the meat are texture, flavor, color, appearance and odor. The texture varies depending on the size of the fiber bundles, which is not only determined by the number of fibers, but also by the diameter. The diameter of sheep meat muscle fibers is lower than that of swine and bovines, which tends to increase subtly, and according to the age, this gives a characteristic of greater resistance to the meat. The differences in meat tenderness can also vary depending on the genetic and biochemical composition, especially related to fat ratio, or types of fibers in the muscle. The texture can be determined by sensory and instrumental methods, especially in Warner-Bratzler, which 36% of the variance of the texture can be perceived by consumers. This is an important quality parameter to be considered before marketing these meats. The aim of this study was to evaluate the shear force meat of castrated Santa Inês-bred lambs. Thirty two Santa Inês-bred lambs, with a mean age of 9 months, were divided into 2 groups: C (castrated) and NC (non-castrated). The animals of Group C were castrated after weaning, by the surgical method of removing the testicles. At 45 kg live weight, the animals were slaughtered, and separated into loin cuts (Longisimus dorsi). The topside, formed by 9 muscles on the back side, was cut for analysis. Twenty samples of each cut were removed from each animal and then measured using the Texture Analyzer coupled with the Warner-Bratzler device, to determine the shear strength of the sample. The experimental design was completely randomized, and means were compared by Tukey test at 5% probability using the GLM procedure (SAS Inst., Inc., Cary, NC). The results for shear force (Table 1), for the loin and topside cuts did not present significant differences (P>0.05). There were no differences in the analysis of shear force probably due to the fact that the animals has been slaughtered at similar ages, when the male hormones did not exert influence on meat tenderness. Therefore, in conclusion, castration does not influence the characteristics of tenderness of loin and topside cuts of Santa Inês-bred lambs.

A vitamina D tem sido referida na literatura como sendo um agente potencialmente importante na prevenção de condições neoplásicas, incluindo cancro da mama, cólon, próstata e ovários. Contudo, a evidência científica actualmente disponível sobre o assunto é contraditória e inconclusiva. Na presente revisão sistemática Cochrane compararam-se indivíduos a fazer suplementação de vitamina D nas suas variadas formas (colecalciferol, ergocalciferol, alfacalcidol ou calcitriol), independentemente da dose, via ou duração de administração versus placebo, adultos sem qualquer intervenção ou adultos com uma doença em fase estável, não relacionada com o metabolismo da vitamina D. Os resultados indicam que actualmente não existe evidência consistente a favor de os suplementos de vitamina D aumentarem ou diminuírem o risco de aparecimento de cancro, especialmente em mulheres idosas residentes na comunidade. Embora susceptíveis de terem sofrido erros de análise do tipo I por presença de RCTs com amostras reduzidas e por taxas de desistência significativas durante os estudos, a administração de suplementos de colecalciferol esteve associada a uma diminuição de 12% (IC95%: 2 a 22%) do risco de mortalidade por cancro, tendo a administração de suplementos de vitamina D diminuído em 7% (IC95%: 2 a 12%) o risco de mortalidade global (por todas as causas). A administração combinada de suplementos de colecalciferol e cálcio aumentou a incidência de casos de nefrolitíase. Palavras-chave: Adulto; Ensaios Clínicos Controlados Aleatórios como Assunto; Neoplasias/prevenção e controle; Revisão Sistemática; Vitamina D.

Naturalized Brazilian hair breeds are adapted to tropical climate, however produce lambs for slaughter with lower performance and carcass traits. One way to increase productiveness comprises the use of adapted ewes crossed with specialized meat breeds, exploiting the complementarity between breeds and heterosis for sustainable lamb production. Dorper rams can be use to produce crossbred lambs with better performance traits. The aim of this study was to evaluate the weight at birth and at 30 days of Morada Nova lambs (MN) and Santa Inês (SI) straight breed or Dorper crossbred. The study was carried out at Instituto de Zootecnia, city of Nova Odessa, located in São Paulo State, Brazil. Forty-two adult Santa Inês (SI) ewes with 51.8 ± 7.1 Kg of initial body weight, with 21 mated with SI rams and 21 mated with Dorper (DO) rams and 38 Morada Nova (MN) with 33.1 ± 4.98 with 19 mated with MN and 19 mated with DO rams were used. During pregnancy the ewes were reared on intensive grazing systems with rotational grazing on Aruana grass (Panicum maximum cv. Aruana), plus corn silage ad libitum and a concentrate mixture (400 g/day) with 16% crude protein and 80% of total digestible nutrient (TDN) on final third of gestation. After lambing, the ewes were kept in collective pens and kept under the same diet used in late pregnancy. The weight at birth as well as at 30 day old were recorded and calculated the percentage of lamb weight in relation of ewe weights. Statistical analyses were performed using SPSS software version 12. Based on data is possible to observe that the SI X DO lambs had the highest birth weight followed by the straight breed SI and MN. At 30 day, the SI lambs had greater live weight than MN lambs. No difference was found for lamb´s weights in relation to ewe’s weight. We conclude that SI crossbred or straight breed lambs are heavier than MN ones.

In southeastern Brazil, the Santa Inês ewes is one of the most used to produce early slaughtering crossbred lambs. The Morada Nova breed is reared only in some regions of Brazil and has a very small number of animals and flocks, but ewes have potential to be used for lamb production in the southeast, due to their adaptability to tropical conditions. This experiment aims to evaluate the reproductive potential of Morada Nova ewes to produce early lambs for slaughter. The study was carried out at Instituto de Zootecnia, city of Nova Odessa, located in São Paulo State, Brazil. Forty-nine adult Santa Inês (SI) ewes with 51.8 ± 7.07 kg of initial body weight and forty-nine Morada Nova (MN) with 33.1 ± 4.98 were used. During pregnancy the ewes were reared on intensive grazing systems with rotational grazing on Aruana grass pasture (Panicum maximum cv.IZ-5), and in the final third of gestation received corn silage ad libitum and a concentrate mixture (400 g/day) with 16% crude protein and 80% of total digestible nutrient (TDN). The length of pregnancy, calculated through the date of mating and date of birth; prolificacy rate obtained by the number of lambs born per ewes; percentage of multiple births (%) and ewe’s weight at lambing (kg) were calculated. Statistical analysis was carried using GLM procedure of SAS ®. The birth weight of MN ewes was lower than the SI ewes, which is a reflection of their smaller size, however, the other reproductive parameters were similar between genotypes. These results highlight the potential use of Morada Nova ewes, as smaller maternal breed, for lamb production, which is favorable for production system that seeks sustainable intensification and optimization of resources, especially food.

O artigo não apresenta resumo em português.

O artigo não apresenta resumo em português.

O artigo não apresenta resumo em português.

Conhecer os componentes da atitude do consumidor sobre o produto ajuda pesquisadores e gerentes a resolver diversos problemas de marketing. Modelos de planejamento de propaganda recomendam emparelhar os apelos (racionais ou emocionais) a atitude sobre o produto (predominantemente cognitiva ou predominantemente afetiva). No entanto, a prática de propaganda discorda, as vezes, de tal recomendação. Esse pode ser o caso da propaganda de medicamentos mirando o consumidor que pouco utiliza apelos racionais, pois a atitude sobre medicamentos é aparentemente mais cognitiva. Mas, empiricamente, nada se sabe sobre essa atitude do consumidor brasileiro. O objetivo desta pesquisa foi avaliar os componentes da atitude do consumidor sobre medicamentos. No levantamento empreendido, confirmou-se a predominância do componente cognitivo. Mas, surpreendentemente, a atitude foi cognitivo-afetiva em pessoas com problemas de saúde. Tais resultados têm implicações na gestão da propaganda de medicamentos.

A qualidade de serviços de cuidado à saúde compreende dois domínios: técnico e interpessoal. Os pacientes quase sempre conhecem pouco sobre os aspectos da qualidade técnica, mas, em geral, não têm dificuldade em avaliar o lado interpessoal. Falta, no Brasil, porém, instrumental para a mensuração da Qualidade Experimentada pelo Paciente (QEP), razão pela qual o objetivo aqui foi analisar empiricamente propriedades psicométricas de uma escala desse construto no tocante aos serviços médicos de consultório. Assomaram-se seis fatores subjacentes à QEP, englobando 40 atributos, cobrindo os domínios técnico e interpessoal. Quanto à fidedignidade, ela é apropriada em todas as seis escalas dos fatores prevalecentes neste estudo para a QEP. No que concerne à validade, ela é destacada para as escalas de cinco desses seis fatores. Seguem, ainda, as limitações e implicações da pesquisa.

Este artigo contempla as relações entre a satisfação do cliente com serviços de assistência técnica automotiva (SATISSER) e sua lealdade ao fabricante do veículo (LEALDFAB), algo que não tem sido experimentalmente investigado a contento no marketing. Começando com uma revisão teórica, empreendeu-se uma análise empírica com uma amostra de 225 usuários de veículos brasileiros das montadoras Fiat, Ford, General Motors e Volkswagen. Com o método da modelagem de equações estruturais, evidenciou-se como significante o vínculo entre a variável exógena latente SATISSER (como causa) e a variável endógena latente LEALDFAB (como efeito). Essa comprovação pode ter um efeito indutivo de diligências dos produtores de bens e prestadores de serviços em geral (não só das concessionárias de veículos) para o aprimoramento dos serviços em suas ofertas.

ABSTRACT: The use of lambs from crossing of local with specialized sheep breeds for meat production may lead to higher meat deposition and a smaller fat amount in the carcass, with a more adequate nutritional profile for human consumption. This study investigated the performance, carcass and meat characteristics of lambs from the Morada Nova and Santa Inês locally adapted hair breeds and crosses between Dorper × Morada Nova and Dorper × Santa Inês slaughtered at approximately 35 kg. Morada Nova lambs showed lower (p < 0.05) performance compared to the other genetic groups resulting in a higher age at slaughter (p < 0.05). Crossbred Dorper × Santa Inês and Dorper × Morada Nova lambs showed better characteristics for meat production with better (p < 0.05) conformation as well as leg and carcass compacteness index. Dorper × Santa Inês have a fatty acid profile that is more suitable for human consumption than Dorper × Morada Nova lambs do (p < 0.05); however, both had lower (p < 0.05) intramuscular lipid content (as measured by ether extract levels from Longíssimus lumborum) compared with purebred lambs. Therefore, when the objective is to obtain lean meat, with improved nutritional profile to reduce risks of cardiovascular disease, the use of breeds and crosses that reduce animal slaughter age, such as the ½ Dorper × ½ Santa Inês crossbred, is an interesting alternative.