Search

Your search keyword '"PUBLIC relations"' showing total 2 results
2 results on '"PUBLIC relations"'

1. O SECRETÁRIO EXECUTIVO COM PERFIL DE RELAÇÕES PÚBLICAS.

Author

Artico, Jéssica Aparecida

Subjects
*PUBLIC relations, *INDUSTRIAL publicity, *BUSINESS communication, *MISSION statements, *SUPPLY chains
Abstract

The several theoretical and practical evolutions of the Executive Secretary (ES) profile turns him/her into one of the members of the strategic level, because he/she works in a multifunctional manner, as advisor and/or manager, at the high level administration. Besides, the professional has the role of being the image of the company where he/she works, once he/she is the bridge of internal (among the operational-tactical-strategic levels) and external (company-market: suppliers, customers, partners - society in general) communication, in addition to being an advisor in negotiations and in management/organization of business events. Therefore, he/she has the role of maintaining the enterprise identity (what it really is) and establishes, properly, its image (how it should be seen by the society), considering its mission statement, vision, goals, market niche and other related factors. In this regard, it is noticed the necessity of the ES to acquire knowledge related to the Public Relations (PR) professional performance, in order to carry out his/her role effectively and efficiently. Thus, this study aims to analyze the ES with PR profile and how both areas complement one another. [ABSTRACT FROM AUTHOR]

Published
2013
Full Text
View/download PDF

2. O MUNDO DE MARLBORO: A Comunicação Corporativa da Philip Morris Brasil

Author

Fernandes, Backer Ribeiro and Bueno, Wilson da Costa

Subjects
comunicação empresarial, comunicação corporativa, relationship with strategic publics, relações públicas, ética e responsabilidade social, relacionamento com públicos estratégicos, business communication, ethics e social responsibility, public relations, CIENCIAS SOCIAIS APLICADAS::COMUNICACAO [CNPQ], corporate communication
Abstract

Made available in DSpace on 2016-08-03T12:30:33Z (GMT). No. of bitstreams: 1 1- PRE TEXTO.pdf: 26558 bytes, checksum: 0640d9f2356dd4a2c9f842eb0a2c1c7e (MD5) Previous issue date: 2007-04-25 Coordenação de Aperfeiçoamento de Pessoal de Nível Superior This project has, as it's main issue the study of the Corporate Communication of Philip Morris Brazil, a subsidiary of Philip Morris International, one of the largest Tobacco Companies Worldwide. The objective of this research is to demonstrate how Philip Morris Brazil communicates and relates itself with its different targets: the community, the retail and young end-users, and also which strategies it uses to establish and maintain this relationship, guaranteeing its sustainability. Another important issue of the study is to understand how the company advertises its products and stimulate the use of cigarettes in Brazil, on behalf of a Brazilian Legislation that strongly restricts the Advertisement of cigarettes on the main national media.(AU) Este projeto tem como tema central o estudo da comunicação corporativa da Philip Morris Brasil, subsidiária da Philip Morris International, uma das maiores industria de tabaco do mundo. Os objetivos desta pesquisa é demonstrar como a Philip Morris Brasil se comunica e se relaciona com seus públicos de interesse, a comunidade, o varejo e os consumidores jovens e que estratégias ela utiliza para estabelecer e manter este relacionamento, garantindo assim a sua sustentabilidade. Outro fator importante é entender como a empresa divulga o seu produto e estimula o consumo do cigarro no Brasil sabendo-se que a legislação brasileira impõe uma forte restrição à propaganda do cigarro nas principais mídias nacionais.(AU)

Published
2007

Catalog

Books, media, physical & digital resources
See catalog results