O SECRETÁRIO EXECUTIVO COM PERFIL DE RELAÇÕES PÚBLICAS.

The several theoretical and practical evolutions of the Executive Secretary (ES) profile turns him/her into one of the members of the strategic level, because he/she works in a multifunctional manner, as advisor and/or manager, at the high level administration. Besides, the professional has the role of being the image of the company where he/she works, once he/she is the bridge of internal (among the operational-tactical-strategic levels) and external (company-market: suppliers, customers, partners - society in general) communication, in addition to being an advisor in negotiations and in management/organization of business events. Therefore, he/she has the role of maintaining the enterprise identity (what it really is) and establishes, properly, its image (how it should be seen by the society), considering its mission statement, vision, goals, market niche and other related factors. In this regard, it is noticed the necessity of the ES to acquire knowledge related to the Public Relations (PR) professional performance, in order to carry out his/her role effectively and efficiently. Thus, this study aims to analyze the ES with PR profile and how both areas complement one another. [ABSTRACT FROM AUTHOR]