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This research aims to discuss students' communication in inclusive education during remote teaching. It also aims to seek information about the possibilities and difficulties regarding remote education for students of inclusive education, to analyze the specificities of some deficiencies, and think possibilities for a remote education as an accessible communication in this teaching format. Therefore, it has made, in the first moment, a literary review and applied a questionary for teachers of regular teaching and of Specialized Educational Care (SEC) and to the management team of public and private schools. The questionary has four questions about the moment of social withdrawal that we are living. In the sequence, it has analyzed the answers and discussed based on the constructed theoretical framework, trying to understand the school's reality about the remote teaching to inclusive education. In front of this panorama, it concludes that the teaching methodologies have remodeled, resignifying the actions from a new concept that the pandemic brought. It has been found inside the term Education for All, in a general way, the students are being attended, considering their specificities. However, communication difficulties and access from referred to the depositions, that can influence the student's learnings. Actions as the family partnership and linked strategies are expected to reach the student. [ABSTRACT FROM AUTHOR]

Health has received great attention from governments and investments in communication for health promotion with adequate use of messages are increasingly necessary. There is a need for investments in prevention and the reduction of amounts invested at the end of patients' lives, when higher expenses occur due to lack of prevention. However, communication in this sector is specific and requires care, as it is different from marketing communication. For the effective transmission of messages related to health promotion, with the aim of making the recipient of the message take an attitude towards his own health, the message must be persuasive and take certain precautions. Thus, a bibliographic review and analysis of communication and health theories and research on persuasion from the 60s onwards were carried out, as well as the approach to communication strategies and theories. [ABSTRACT FROM AUTHOR]

The "I ♥" NY" campaign has global reach, it generates jobs and warms up the economy, among many other things. But how does the branding elements and the brand itself affects people lives? That is the question that this research tries to answer. It is important to understand the effects of communication, and what a brand is capable of if it is well advertised and planned, and also the bond created between the consumer and the brand. Currently the brand "I ♥" NY" is worldwide known, and New York is one of the most desired destinations in the world, but in the 70's New York's image was stained by corruption, crimes and crisis. This research provided data to help understand the importance of Branding nowadays, and how it affects the consumer, being capable of saving companies from crisis, or a city, like it did to New York. [ABSTRACT FROM AUTHOR]

Although there is a certain convergence and overlapping of contents and methodologies, when we seek to characterize Communication studies, there is still a certain shadow that blurs the limits and axes of the field. This characteristic has a great influence on the origin and development of studies, given the intense flows and dialogues with related areas, which sometimes confuse disciplinary attempts. In this text, I bring reflections on the theme, to critically understand the disciplining of human and social sciences and adopt complex thinking as a historical and epistemological paradigm of Communication Sciences. I do this from a literature review of authors who bring different perspectives on the origin of the field (TÉTU, 2002; PROULX, 2014; BOURE, 2015; RÜDIGER, 2019) and, later, I present possible alternatives (FERREIRA, 2004; LOPES, 2007; BRAGA, 2008; SODRÉ, 2013) to think about the field without falling into the traps of seeking definitive and binary determinations and adopting a more systemic view of the cooperative and dialectical constellation that configures the area, considering its multiplicity and complexity. [ABSTRACT FROM AUTHOR]

Co-design arose from the process of humanizing the research on design. The efficacy of both communication and co-design lies in the quality of the relationships between subjects, leading to the development of trust and sensitivity towards others. We carried out theoretical and conceptual discussions by using an explanatory literature review aiming to outline the universes of communication, trust, and otherness as well as how these are interwoven with co-design. We concluded that symbolic exchanges only acquire meaning when individuals can respect the peculiarities of interactions that take place in the human and social existence within our ambivalent liquid modernity. [ABSTRACT FROM AUTHOR]

This article's objective is to analyze TAG - Literary Experiences's digital presence at Instagram. To do so, the following specific objectives will be accomplished: describe the content of TAG posts at Instagram in terms of formats, images, verbal texts (in posts or subtitles) and hashtags; evaluate the engagement reached by TAG in this social media; understand in which phase of digital presence is TAG at Instagram. The research was qualitative-quantitative, with content analysis and calculation of engagement rate of the publications, collected in the period from 2015 to 2018. The results demonstrate that TAG seeks to create relevant content for its users generally by focusing on readings and lifestyle, its human touch happens through the presentation of its team and engages its followers through reposts. The phase of digital presence that prevails is the engagement one. [ABSTRACT FROM AUTHOR]

In the present article we approach the discursive construction around the sportswoman figure, operated by Glamour Magazine portal. We delimit as a corpus of analysis three issues published in the current year (2019), namely: (i) How did the sport change the lives of four women? ; (ii) Paolla Oliveira talks about pressure to have perfect body: 'I suffered a lot'; and (iii) Triathlon: learn all about the sport that has become a fitness addiction. We aim, therefore, to problematize the norms - impositions/silencings of ways of being/acting - that engender certain lifestyles to reflect about the (in)visibilities produced by the hegemonic media in relation to the figure of a female sportswoman. For this, the present article proposes the Critical Discourse Analysis from Fairclough (2016) as methodological axis. As resualts, we find that although the discourse for the promotion of sports practice may have positive points, there is no significant increase in the media articulation that contributes to the sportswoman's visibility. The reports touch on superficiality by articulating autonomy and empowerment, omitting the real implications of an insertion of sports into the women's routine, approaching to a large extent the advertising discourse with promises, consumer incentives and calls for beauty. [ABSTRACT FROM AUTHOR]

This article presents a historical review of Brazil's e-government policy (e-gov), noting how the relationship between government and society has been modified from the evolution of Information and Communication Technologies (ICT) and their use by the government. This is an exploratory research, developed from a qualitative approach, through bibliographic research and document analysis of government plans and reports. We will consider from the genesis of e-gov, which focused its actions on the provision of information and public services online, to the evolution and expansion of the internet in the decades that followed, providing the creation of instruments that enhanced the opportunities for monitoring government spending and society's participation in public affairs, reaching, finally, the performance of public organizations through media and social networks and the development of mobile applications. But the development of e-government policies also brings some challenges, including the need to think about digital inclusion policies, making sure that e-gov not only benefits the most favored classes of society, reinforcing and deepening existing exclusions. [ABSTRACT FROM AUTHOR]

The current context of society and the need for brands to become ever closer to their online consumers have brought challenges and discoveries to companies. This study aims to analyze the personalization and humanization strategies of the Nubank brand on Twitter. To do this, it is intended to: identify the digital marketing strategies used by Nubank in its Twitter profile; to establish interactions generated by the brand with its followers from the use of strategies; understand the importance of brand customization and humanization in the context of relationship marketing. An exploratory research was conducted with content analysis, from the collection, observation and analysis of Nubank tweets. The results show the importance of digital marketing strategies for the humanization and personalization of the brand relationship with its followers, highlighting the language used and the responsive interactions that bring Nubank closer to the customer. [ABSTRACT FROM AUTHOR]

This paper aims to verify how the concept of ethos in the area of communication is used. For this, we carry out quantitative and qualitative analyzes of scientific articles, published between 2007 and 2017 in national scientific journals Qualis A2 and B1, that use the term in its content. As a result, it was possible to perceive that most of the time the concept is used without theoretical foundation and that its application, even when theoretically justified, is carried out diffusely, not offering unicity for a more uniform application of communication research. [ABSTRACT FROM AUTHOR]

The article aims to investigate the appropriations and the excesses of the relationships between organizations and employees in the context of mobile devices. A bibliographic research on the subject and an opinion poll with communication professionals in the city of Manaus (AM) were carried out, in order to verify the appropriations and excesses in the relations mediated by mobile devices. It notes the relevance of the elaboration of a Code of Ethics based on the participation of the subjects of all levels of the organization, in order to cover the rights and duties of the employees and the Board of Directors, as well as to guarantee the collective well-being in the environment work and out of work. [ABSTRACT FROM AUTHOR]

The production of meaning of marketing communication appropriates and feeds a system of industrialization of education based on the success discourse of those subjects who have completed higher education, thus attracting new students / consumers and thus maintaining the industrial "machinery" of private higher education. This work presents a general objective to reflect on how educational brands appropriate cultural aspects of the collective imagination to legitimize the consumption of education. In order to do so, it was used the exploratory and bibliographical research making it clear that the higher education industry is present, backed by a cultural heritage within a matrix of dominant meanings. [ABSTRACT FROM AUTHOR]

Consumer engagement on complaint sites is a relevant social capital for organizations. That kind of connection-, interactivity-driven space shaped by virtual ecology needs to be open to discussion, negotiation of meanings, and coexistence. We conducted a consumer discourse analysis of the terms "new" and "old" clients of internet service provider Net and financial institution Itaucard found on consumer complaint site Reclame AQUI, inferring that honesty and respect should be essential conditions for organizations and stakeholders. [ABSTRACT FROM AUTHOR]

The studies of the memory arouse the interest of the most varied sciences, and in the field of communication the investigations turn to the strategic use of company's memory in the construction and maintenance of corporate identity, as well as its reflections on image and organizational reputation. The memorialistic speech, however, is impregnated with silences and forgetfulness that, conscious or not, also give clues about the organizations and have value of message in the communication. This essay, therefore, aims to transcend the observation the company's communications practices of the institutional memory, based mostly only on memories, and explore the forgetfulness, the silences that involve the selection of what to recover or preserve. In this sense, we point to new directions of research involving the theme, in a constant effort to advance in the perspectives of memory use by companies. [ABSTRACT FROM AUTHOR]

By means of the theoretical comparison between authors that discuss about communication (MARCONDES FILHO, BAITELLO JR.), poetry (PAZ; DRAVET, CASTRO and SILVA; SILVA) and religiosity (CUNHA, MIKLOS; MARTINO), we seek to indicate that the three spheres have a similarity: the principle com, to the search for communion, as experiences for the body and permeated by interculturality (ANDRADE). In this sense, we understand poetic communication and contact with the sacred as dialogical processes (FLUSSER), although dependent on their fundamental discourses, poetic language and religious beliefs, to happen. Being dialogical, religious experience and poetic communication are events that update and even transform the discourses from which they depart for communion. [ABSTRACT FROM AUTHOR]

This paper analyzes the case of the cosmetics company Deva Curl in Brazil, regarding the use of the terms No-Poo® and Low-Poo® and the process of organizational identity construction in the context of digital social media. Through a bibliographic research on themes as identity, communication, virtual media and the conflicting relationship between companies and consumers, we conducted a case study based on statements materialized on Facebook by Deva Curl consumers. We consider that organizations use emotion in their advertising narratives, but they rationalize discourse in the face of conflicts, and must carefully look for otherness in a time of easy disengagement and increasingly fragile ties. [ABSTRACT FROM AUTHOR]

The objective of this article is to understand communication and daily practices as a mediation space in the life experiences of the quilombolas of the Campina de Pedra rural community, located in the city of Poconé, in the state of Mato Grosso. It is founded that communication is: exchanges, sharing and dialogue, which activates critical thinking and strengthens participation in the search for rights. Methodologically, it relies on observation and in-depth interviews to understand the communication and daily practices of quilombolas as struggles and efforts to maintain traditions. It is observed that even with the changes that have taken place in the community, after access to the symbolic goods, it reaffirms the place, guarantees the belonging and increases the criticality in favor of the social transformations. [ABSTRACT FROM AUTHOR]

The use of the Instagram application has become popular in recent years due to the spread of social networks, and has aroused the interest of brands in bringing users closer to them and making them part of their Lifestyle. The purpose of this article is to discuss the possibilities of disclosure of the Reserve brand through its profile on Instagram. Thinking about the trends of image sharing, through this social network and the light of authors relevant to the theme, we sought to analyze the content generated by the Reserve brand Instagram through its @usereserva profile for fifty-five days, in order to find out which Types of images are more shared in the app, tanned and commented on by their followers. The results showed that the investigated social network materializes the experiences and relationships people identified by the followers, and that the use of hashtag intensifies the engagement with the fans. [ABSTRACT FROM AUTHOR]

This article develops a conceptual base around the articulation of political communication strategies, social imagination and emotions; with reference to the case of the so-called Citizens Revolution of the Rafael Correa government in Ecuador, since it allows to go connecting the reflection with a series of significant aspects related to this socio-political process, such as: emotional discourses that appeal to the socioaffective or non-logical dimension of social life; ability to affect collective beliefs; media control and social networks; finally, the role of the President in increasing confidence in the political system. [ABSTRACT FROM AUTHOR]

This article discusses the role of Patrícia Galvão (Pagu) at the end of his life, in Santos, acting in The Tribune newspaper. A content analysis demonstrated that in column Literature, produced by journalist between 1957 and 1961, are there the defining characteristics of her production in four decades of dedication to the press: the spreading the forefront, the didactic preoccupation, the intellectual autonomy, the defense of literature as a form of social emancipation and the dialogue with writers. Patrícia Galvão is located in a generation which contributed to modernize the discussion of ideas and the very language of the magazines and periodicals in which they participated. The production of these intellectuals stressed the role of newspapers as an instrument of analysis and criticism in face of the discussions on culture and society, which allows the understanding of the press as a territory of conflicts which shelters different symbolic productions. [ABSTRACT FROM AUTHOR]

The transformations that journalism has suffered since the mid-twentieth century and into the twenty-first century developments triggered by setting new scenarios in the labor market, such as increasing female participation in newsrooms. The article aims to study the presence of journalists in the technology section (online version) from four major Brazilian newspapers: Gazeta do Povo, Correio Braziliense, Folha de S. Paulo and O Estado de S. Paulo. The theoretical discussion is guided by theories of journalism and gender studies. We tried to observe the number of female reporters who subscribed the main materials of editorial technology selected. The analysis also included the content posted both on the issues related to gender, the presence of women as news sources and representations on the photo, the main subjects of each editorial. After quantitative research, we analyzed the possible relationships (or lack of them) between female sex and journalism specializing in technology in Brazil. [ABSTRACT FROM AUTHOR]

This article deals with the uses semiotics, literature, language and metaphor as types of social representations that integrate both forms of communication, memory and culture, drawing on Lima Barreto chronicles fragments. [ABSTRACT FROM AUTHOR]

This article deals with the reflection on the possibilities of phenomenology to the analysis of advertising discourse in addressing the territorial identity gaucho and its relation to the branding strategies of regional brands, taking the case of Polar beer brand, as a case in point. He tried to think like phenomenology, as a social science of man to man can contribute to this study. It is a (re) reading of the phenomenological concept of Edmund Husserl and his understanding of what he proposes as transcendental philosophy and epoche (phenomenological reduction). This study is qualitative, exploratory nature, with the data collection techniques in literature and document analysis. one of the Polar brand analysis based on strategies that have adopted over the past fifteen years of market, under a phenomenological approach was performed. The results point to the use of a speech of the state's territorial identity through the subtlety of speech (words and pictures), wedge a cultural character to a product that is essentially marketing. [ABSTRACT FROM AUTHOR]

Considering the prominent place that blogs occupy in communication interactions today, this article deals with the role played by them in the influence on consumption fashion, and the role of bloggers as new leaders of opinion in the process of adoption of Fashion. The interactivity of blogs suggests cognitive and perceptive ways unique hypermedia interaction, they can be perceived as a new tool that enhances communication between user and product, especially in the field of Fashion, where the adoption process is through leaders opinion and reference groups, a role that has been occupied by some bloggers. [ABSTRACT FROM AUTHOR]

This article aims to understand the reduction of Organizational Communication in its instrumental dimension, because currently the globalization process has been keeping in check their assumptions. To do so, this study reviews a brief history of the formation of this Communication sub-area in different parts of the world and suggests the theoretical and methodological development of Organizational Communication from the Epistemology. [ABSTRACT FROM AUTHOR]

The decision is one of the key elements of strategy in the organizations. To the final choice, it is important to consider numerous steps and variables, readings scenarios, changes of view, influence of internal and external forces, personal and collective experiences and shared information. The process, with remarkable results in the organizational context, can be also observed in the French film Men and Gods (2010), which depicts the true story of Catholic monks in mission at Muslim Algeria, with political and religious conflict, and the difficult decision to stay and run the risk of violence or breaking and ensure survival. This article aims to analyze the decision-making process in the film Men and Gods and establish its relations with organizations from a systemic view. The reality and the ways of each actor interpreting them were observed in the choices, in a process that involves not only rationality, but the behavior, power relations, culture and the symbolic. The choices should be consistent and create cohesion with organizational purpose, with risks and consequences inherent in the decision-making process. [ABSTRACT FROM AUTHOR]

Men have become producers of discourses on language and communication, all seated on a premise that prevails today: the premise of language as signs and representation system. We discuss theoretically language and communication as uttering and poetic knowledge that not only represent, but also present. In light of poetry, philosophy and a dialogical perspective that seeks to add to the Saussurean scientific thought, we show that language can be a communication event in a total sense: a phenomenon of presentation and representation, while signic and poetic. [ABSTRACT FROM AUTHOR]