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Through an analysis of the Google case, this article shows the need to rethink the critical approach in the field of media and information literacy (MIL), by introducing two little-used theoretical currents: the ethno-semiotic approach and the political economy of communication. The combination of these two approaches provides the keys to understanding contemporary issues and dealing with new live questions. [ABSTRACT FROM AUTHOR]

While the concepts theme and thematization are generally recognized as essential components of a semantic/pragmatic analysis of sentences and texts, they are absent from most treatments of questions. This paper argues they are also essential to an understanding of questions ; it attempts to provide a genetic account of interrogative structures using these concepts.