EMI et plateformes: de la nécessité de repenser l'approche critique. Le cas Google.

Through an analysis of the Google case, this article shows the need to rethink the critical approach in the field of media and information literacy (MIL), by introducing two little-used theoretical currents: the ethno-semiotic approach and the political economy of communication. The combination of these two approaches provides the keys to understanding contemporary issues and dealing with new live questions. [ABSTRACT FROM AUTHOR]