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You know that it's really important, and that it uses computers. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and speaking of the [...]

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web [...]

Howard Hughes used to house some of his space-age airplanes in a hangar in an industrial area of Los Angeles. These days, a different kind of mad experimental genius can [...]

If your therapist thinks you have trust issues, you might just work in online advertising. That's because it's getting harder and harder to know what's real and what isn't on [...]

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of [...]

THE LUMASCAPE: A TAXONOMY OF THE AD TECH UNIVERSE If there's ever been a slide that's gone viral, it's the Lumascape. Produced by the New York-based strategic investment firm Luma [...]

After Facebook's rocky IPO--and lingering questions about whether its ads even work--the world's leading social network has been on a charm offensive across the ad industry. In its presentations to [...]

There was a time not so long when Microsoft threw the biggest digital media event of the year. In 2006, at the company's once-annual but now-defunct Strategic Account Summit, Donny [...]

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor [...]

IN THE BEGINNING, GAMERS MADE VIDEOS OF THEIR FAVORITE BATTLE SCENES AND SPOOFS OF MARIO BROS. THEN, MACHINIMA WAS BORN, THE CONTENT GOT SLICKER AND MILLIONS WATCHED A VIDEO OF [...]

Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her home. When they run [...]

Back in August 2006, The Oxford English Dictionary updated its definitive record of the language with a new entry, adding 'Goggle' as a verb, meaning to search the Internet. That [...]

Back in August 2006, The Oxford English Dictionary updated its definitive record of the language with a new entry, adding 'Goggle' as a verb, meaning to search the Internet. That [...]

magazinewebsitewire.com Evan Hansen Josh Stinchcomb Chris Anderson, the editor in chief of Wired, was stumped. The man who coined the now-ubiquitous 'long tail' metaphor wasn't struggling to unravel the next [...]

TO BUILD A PROPER CHAIN SAW arm, start drinking a lot of OJ. You see, if you're an aspiring movie director looking to recreate the chain saw arm wielded by [...]

Digital The hottest digital media segments going into 2008 continue to be online video, social networking, search and--remnant inventory? That appears to be the case, based on recent developments in [...]

IMAGINE YOU'RE 16 and you're on your way to The Tower--a hot new club--and you don't need a fake ID. You've got a great body despite never exercising; you can [...]

THERE'S A REASON WHY SANTA CLAUS, WHO, IT TURNS OUT, IS ALSO A RENOWNED NINJA, wears a red suit. The jolly crimson hue comes from the blood of all the [...]

EARLY IN HER TENURE AT General Electric, Beth Comstock managed to tick off her new boss, chairman and CEO Jack Welch. It seems that Comstock's urgent phone manner, and particularly [...]

THEY HAVE THOSE CLEVER/ANNOYING NAMES, some of which include actual slash marks, other misplaced punctuation or vaguely inappropriate-looking lowercase letters. These companies aren't named after founding partners but rather cool, [...]

ADMIT IT, YOU'VE FAKED IT a few times recently. When confronted with a discussion about some emerging aspect of interactive or digital media--videogame ads, mobile SMS, blogs, whatever--you pretended you [...]

BY ALL ACCOUNTS, 2005 has been the year when the long-rumored shift began--when traditional marketers, particularly brand advertisers, stopped dabbling and started shifting significant dollars to online media. Whether driven [...]

There were not enough seats at the Metropolitan Pavilion in New York, so attendees stood in bunches to the side of the stage. The microphones weren't working so well, the [...]

'Just one more video and that's it.' That's a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone--only to end [...]

IF YOU DO JUST A FEW GOOGLE searches, you'll find references all over the place: A regular Rock Band night at the Ground Kontrol bar in Portland, Ore.; A YouTube [...]

IN A STAR-OBSESSED WORLD WHERE Britney Spears' every move is tracked by the prying eyes of camera crews, news helicopters and fast-multiplying Web sites--from Gawker to Perez Hilton, TMZ to [...]

Since the Internet became a mass medium over a decade ago, magazine publishers have struggled to find the best way to translate their product into a space that is populated [...]

The article focuses on termite control, including preventative and remedial tactics, and provides tips and techniques for effective termite inspections, identification, and treatment. It emphasizes the importance of thorough inspections, proper identification of termite species, and the use of suitable tools and equipment to ensure successful termite control and prevention.

CBS and upstart Web video aggregator Boxee have inked a deal to distribute individual CBS episodes to consumers, according to NYTimes.com.The deal is significant for Boxee, which has in the [...]

In recent years, AOL often touted the sophomoric male-targeted site Asylum and the edgy women-aimed Lemondrop as examples of the company's content-centric future. Both blended original content and aggregation from [...]

Is News Corp. looking to gut MySpace prior to a potential sale? That's a natural conclusion, given various reports that have surfaced, indicating MySpace is shortly planning to dismiss anywhere [...]

Demand Media's plans for an initial public offering are moving forward. The timing of the IPO, however, is being held up by looming questions about the company's accounting practices, according [...]

Freelance writers now have yet another means of making 15 bucks.According to Adage.com, IAC's Pronto group has rolled out a new venture called The Writers Network, which on its Web [...]

When bands break up, things often get ugly. Apparently, it's no different in the virtual band world.Alex Rigopulos and Eran Egozy, founders of Harmonix--the company that developed the video game [...]

Microsoft unveiled on Wednesday (Dec. 15) a spate of new features and functions aimed at differentiating its fledgling search engine Bing from Google. The announcement includes more localized content and [...]

Score another victory for freelancers--though full-time journalists might have yet another reason to panic.Thomson Reuters has partnered with the fast-growing Examiner.com, one of a handful of media companies that employs [...]

In a world of iTunes and Pandora, MTV is looking to reestablish itself as the best destination for music lovers to discover new artists.The network on Tuesday (Dec. 14) will [...]

MSN has partnered with FremantleMedia, the U.K.-based production giant behind American Idol, to launch a new travel guide series re:discover--The Soul of Your Favorite Cities.The show, which will spotlight 12 [...]