161 results on '"Media richness theory"'
Search Results
2. Social Anxiety and Online Media Choice: Visual Anonymity as a Key.
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Hsieh, Ai-Yun, Lo, Shao-Kang, Chiu, Yu-Ping, and Hwang, Yujong
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SPEECH anxiety , *PERFORMANCE anxiety , *MEDIA studies , *ANONYMITY , *INTENTION - Abstract
The study aims to examine how social anxiety moderates the effect of media selection during initial online interactions for making new friends. The study recruited 147 individuals with high levels and another 147 individuals with low levels of social anxiety who measured their intention to use various types of media to meet new friends online. The results demonstrated that individuals with high (low) social anxiety tended to choose visually (non-visually) anonymous media for initial interactions. Interestingly, once engaged in visually anonymous media, individuals with high social anxiety experienced reduced discomfort, following the expected pattern of media richness theory (MRT) by gradually adopting richer media for improved communication. The findings hold valuable implications for MRT and offer practical insights for media designers. [ABSTRACT FROM AUTHOR]
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- 2024
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3. The Effect of Livestreaming Esports Media on Viewer Satisfaction, Flow Experience, and Media Loyalty.
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Huang, Yihan, Kim, Daehwan, and Ko, Yong Jae
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FLOW theory (Psychology) ,SATISFACTION ,MASS media influence ,ESPORTS ,MEDIA consumption ,LOYALTY - Abstract
Electronic sports (esports) have become one of the fastest-growing forms of new media. As a result, esports livestreaming media is a necessary medium for connecting viewers and esports livestreams. Drawing on the media richness theory, the purpose of the current study was to explore how livestreaming media attributes and viewers' individual characteristics (esports involvement) influence the viewer's experience (satisfaction and flow experience) and media loyalty. The results of a latent moderated structural equations (LMS) modeling analysis using a total of 568 viewers revealed that informativeness and convenience significantly influenced viewer satisfaction and flow experience, which in turn influenced media loyalty. Interestingly, interactivity was found to be a more important attribute for viewer satisfaction and flow experience among highly involved viewers while informativeness was an important attribute for less involved viewers. Furthermore, viewer satisfaction is pivotal in establishing media loyalty for less involved viewers, while flow experience is key for highly involved viewers. The findings of this research have theoretical implications for the literature on esports media and media consumption experiences and offer managers effective strategies for developing esports media loyalty. [ABSTRACT FROM AUTHOR]
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- 2024
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4. The effects of online interruption pace and richness on task performance.
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Levy, Eliat Chen, Rafaeli, Sheizaf, and Ariel, Yaron
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TASK performance , *TELECOMMUTING , *MEDIA studies , *COMPUTERS - Abstract
This study investigates the impact of online interruption pace and information richness on managerial task performance. A computer game simulating external interruptions online was used to expose participants to either a slow or rapid pace of interruptions and provide them with either lean or rich information during the task. Task performance was measured based on the points scored in the game. Results indicate that the pace of interruptions significantly affected task performance, with participants experiencing a slow pace of interruptions performing better than those experiencing a rapid one. Information richness did not significantly affect task performance. However, the interaction between the two variables significantly affected task performance, with optimal performance occurring with fewer interruptions and richer information. The growing prevalence of remote work and its potential for more frequent and varied interruptions calls for investigating a more complex model of interruption effects, helping managers better understand interruptions in work environments. [ABSTRACT FROM AUTHOR]
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- 2024
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5. The role of social media in information dissemination to improve youth interactions
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Priscilla Kwekie Tetteh and Philip Kwaku Kankam
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Information dissemination ,interaction ,social media ,media richness theory ,youth ,Guangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong ,Social Sciences - Abstract
AbstractThis study investigated how youth in Community 8 in Tema, Ghana, used social media and how that affected their interpersonal and communication skills. The study used a combined framework of the Social Learning Theory and Media Richness Theory, as well as an exploratory descriptive design and a qualitative technique, to investigate how youth in Ghana’s Tema Community 8 perceive and use media. Thematic analysis was used to identify the main themes and patterns in the data acquired from a sample of 16 youths between the ages of 15 and 25 using semi-structured interviews, focus groups, and observation. Based on the findings of the study, for young people, social media is the preferred method of contact over face-to-face encounters. Some individuals believed that a more deliberate balance between digital and bodily interactions was necessary. When it comes to effects on the ability to communicate face-to-face, there is a reduction in abilities but some apparent advances in expressiveness. Comparing platforms, advantages included increased networks and innovation, but overuse led to social anxiety and distraction. The study demonstrates the need for parental mediation, digital literacy programs that enable youth to use technology intentionally and responsibly, partnerships between legislators, policymakers, and technology companies, and guidance and interventions to help young people be able to balance offline interactions with online interactions.
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- 2024
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6. When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants.
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Heirati, Nima, Pitardi, Valentina, and Temerak, Mohamed Sobhy
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CONSUMER behavior ,INTELLIGENT personal assistants ,HUMAN-artificial intelligence interaction ,MEDIA richness theory (Communication) ,CONSUMER attitudes ,TARGET marketing ,MARKETING & psychology - Abstract
The widespread use of voice assistants (VAs) creates a pressing need to understand what drives consumers to use different VAs. Existing studies have commonly focused on the net effects of antecedents that explain why consumers adopt or continue using VAs, ignoring the complexity of consumer behavior and the combinatorial effects of multiple antecedents. Our study proposes that consumer intention to continue using VAs does not depend on a single characteristic of products or consumers but on specific configurations of such characteristics. By integrating human–technology interaction and media richness theories, we suggest that consumers with distinct psychometric profiles and learning styles may evaluate humanlike and technological attributes of VAs differently. Our study shows that the complex interconnectedness between different VA attributes and consumer characteristics can provide a holistic understanding of why some consumers continue or stop using VAs. The results advance the media richness literature by offering novel insights into multimodality in consumer–technology interactions by examining consumer evaluations of single and multimodal VAs (e.g., smart speakers vs. touchscreen smart speakers). Our study provides templates for managers to effectively design VAs aligned with their segmentation and targeting strategies. [ABSTRACT FROM AUTHOR]
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- 2024
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7. Beyond the newsroom: how computer-mediated communication is reshaping journalism in Vietnam.
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Thang, Pham Chien and Trang, Ta Thi Nguyet
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TELEMATICS ,DIGITAL transformation ,MEDIA studies ,JOURNALISM ,PSYCHOLOGICAL factors ,DELAY of gratification - Abstract
This study aimed to understand the impact of computer-mediated communication (CMC) tools on journalism in Vietnam by employing a quantitative-methods approach influenced by Social Presence Theory, Media Richness Theory, and Uses and Gratifications Theory. A quantitative survey was conducted with 335 journalists and other stakeholders in newsrooms. The results indicated that social presence significantly affects the adoption and efficacy of CMC tools in this unique cultural context. The study extended the Media Richness Theory by adding a cross-cultural dimension, and the Uses and Gratifications Theory sheds light on the motivations behind tool adoption. This research contributed to theory by adapting established frameworks to a new cultural environment and offers practical guidelines for media organizations in Vietnam undergoing digital transformation. Future research should explore interdisciplinary frameworks incorporating cultural, technological, and psychological factors. [ABSTRACT FROM AUTHOR]
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- 2024
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8. MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse.
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Mladenović, Dušan, Ismagilova, Elvira, Filieri, Raffaele, and Dwivedi, Yogesh K.
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CONSUMER behavior ,SHARED virtual environments ,FIVE-factor model of personality ,SOCIAL media in marketing ,SOCIAL media ,AVATARS (Virtual reality) ,DIGITAL communications ,VIRTUAL communities ,YOUNG consumers - Published
- 2024
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9. Media richness of instructor messages: how to improve student beliefs and perceptions in online course settings
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Green, Karen Yvonne, Huang, Meng, Walker, Keith S., Wallace, Steven A., and Zhao, Xinlei
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- 2023
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10. Twitter's Technological Affordances and Science Journalism in the Global South: A Media Richness Approach from South Africa.
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Nkoala, Sisanda
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SCIENCE journalism , *MICROBLOGS , *SOCIAL media , *MEDIA studies , *AUDIENCES , *SOCIOLINGUISTICS ,DEVELOPING countries - Abstract
This study uses media richness theory to examine social media usage in science journalism from the Global South. By analysing content from the Twitter feeds of three South African-based science journalism outfits, the central question is: How do South African science journalism outfits use the affordances of Twitter to engage local audiences with global science issues in contextually relevant ways? The study finds that multilingualism in science journalism tweets is made possible by the affordances of Twitter as a multimodal platform, which allows science journalists to make content available in Zulu, the most widely spoken language in South Africa. It further demonstrates that by using simplified graphics, science journalism tweets can simplify what would otherwise be complex scientific developments. Finally, it shows discrepancies in how these accounts respond to their audiences and harnesses Twitter's affordance of real-time engagement between the senders and receivers of messages. By using these case studies to illustrate how Twitter's technological affordances empower South African science journalists to bridge linguistic and informational gaps, engage diverse audiences, and facilitate real-time interactions, this study demonstrates the potential of social media platforms to democratise science communication and foster inclusivity, in science journalism in the Global South. [ABSTRACT FROM AUTHOR]
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- 2024
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11. Does Visual Review Content Enhance Review Helpfulness? A Text-Mining Approach
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Huaifeng Li and Jinzhe Yan
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Emotion ,extreme reviews ,media richness theory ,photos ,review helpfulness ,Electrical engineering. Electronics. Nuclear engineering ,TK1-9971 - Abstract
The previous literature has explored the effects of text review contents and the characteristics of reviewers on the helpfulness of reviews. Moreover, recent research has addressed the role of photos as visual review content, which influences consumers’ evaluation of review helpfulness and shapes their decision-making in the consumption of experience goods. From the perspectives of Signaling Theory, Attribution Theory, and Media Richness Theory, this study aims to explore how photos, as visual review content, influence review helpfulness. To test the role of visual content, this study utilized the Yelp Open Dataset and selected restaurants in Florida as research subjects, considering both text and photo content. The LIWC software was used to analyze the sentiment of review contents. The corresponding photos were matched to restaurant codes and then categorized based on food and ambiance. The main findings indicate that positive reviews negatively affect review helpfulness, while negative reviews are positively associated with it. Moreover, the presence of visual review contents (such as photos of food and the environment) moderates the effect of extreme reviews on review helpfulness. Photos attenuate the negative effects of positive reviews and weaken the positive relationship between negative reviews and review helpfulness. By confirming the boundary condition of visual review contents, this study provides new insights that are expected to be useful for future research and offers novel implications for online platforms and business management.
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- 2024
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12. Transforming informal communication in the urgent shift to teleworking: a case study in Japan
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Kentaro Watanabe, Hiroyuki Umemura, Ikue Mori, Saya Amemiya, and Yuji Yamamoto
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informal communication ,teleworking ,improvisation ,media richness theory ,information and communication technology ,Communication. Mass media ,P87-96 - Abstract
IntroductionWhile informal communication is essential for employee performance and wellbeing, it is difficult to maintain in telework settings. This issue has recently been becoming more prominent worldwide, especially because of the coronavirus disease 2019 (COVID-19). Nevertheless, how employees managed their informal communication in the sudden shift to teleworking is still understudied. This study fills this research gap by clarifying how an organization's employees improvised informal communication during the urgent shift to teleworking.MethodsAn exploratory case study of a large construction firm in Japan was conducted, focusing on how employees improvised informal communication during teleworking in response to COVID-19. The authors conducted semi-structured interviews with 24 employees and applied a qualitative thematic analysis to the collected data.ResultsFour informal communication strategies (structured informality, casual tech, implicit communication, and face-to-face opportunity seeking) that were improvised amid the sudden shift to teleworking caused by COVID-19 were identified.DiscussionThe findings can inform concrete means for the effective and dynamic transition of informal communication to teleworking settings during emergencies, thus contributing to informal communication studies as well as the promotion of resilient business operations and employee wellbeing in response to future crises.
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- 2024
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13. Subject Matter Complexity and Disclosure Channel Richness.
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Skinner, A. Nicole
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BUSINESS enterprises ,DISCLOSURE ,DECISION making ,COMPLEXITY (Philosophy) ,MEDIA richness theory (Communication) ,EXECUTIVES - Abstract
Despite the increase in and diversity of disclosure channels available, our understanding of how managers incorporate channel features into their disclosure decisions remains incomplete. I provide evidence that managers choose relatively rich channels that offer multiple cues, opportunities for interaction, and linguistic diversity (i.e., the earnings call, as compared to the press release) to communicate complex information. The positive relation between disclosure channel richness and subject matter complexity persists in both a document-level analysis and a small sample test examining disclosure channel choice from all possible disclosure channels. I provide some evidence that deviating from the complexity/richness matching strategy is associated with a muted market response to firms' quarterly disclosures. The results are consistent with managers choosing disclosure channels to reduce investors' information processing costs. Data Availability: Data are available from the public sources cited in the text. JEL Classifications: G14; M41. [ABSTRACT FROM AUTHOR]
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- 2024
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14. Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments.
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Chen, Chun-Shuo, Yu, Chih-Ching, and Tu, Kuan-Yu
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In response to escalating environmental pressures and the growing global consensus on comprehensive green initiatives, marketers encounter the challenge of effectively communicating with diverse green consumer segments. The purpose of this study is to explore the preferences of different IMC tools among different types of green consumers and then attempt to propose effective communication tools for different types of green consumers to boost sustainable consumption. This study examined 13 widely used integrated marketing communication (IMC) tools and delved into their impact on the purchase intentions of different consumer segments toward green products. Meanwhile, departing from conventional approaches, we replaced consumer awareness with actual consumer behavior to more accurately segment green consumers. This distinction allowed us to categorize green consumers into three segments: light green (including colorless), medium green, and dark green consumers. By analyzing these IMC tools based on the dimensions of media richness theory—feedback, multiple cues, language variety, and personal focus—we found that (1) only three communication tools can effectively provide green consumers with different levels of green behavior with the green product information they need to enhance their green products purchase intention; (2) dark green consumers demonstrate a markedly stronger preference for these three types of IMC tools than the others; (3) there are significant differences in only two constructs, namely "feedback" and "language variety" among these three types of green consumers; and (4) both dark green and medium green consumers are more concerned about the level of personalization in messages than light green (including colorless) consumers. Ultimately, practical insights are provided to empower businesses and marketers in boosting consumer preference for green products. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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15. From fan to become tourist: watching online videos as seamlessly connecting travel
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Lee, Kyoungmin, Zhou, Jiayu, and Koo, Chulmo
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- 2023
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16. Examination of the adoption intention of new energy vehicles from the perspective of functional attributes and media richness
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Yuping Zhou, Jizi Li, Guitouni Adel, and Chunling Liu
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Media richness theory ,New energy vehicles ,Consumers' perception ,Adoption intention ,Science (General) ,Q1-390 ,Social sciences (General) ,H1-99 - Abstract
Drawing on the theory of media richness, this paper aims to explore the impact of media richness on consumers' adoption intention through their perception of new energy vehicle (NEV) function attributes, and assess the moderation roles of brand familiarity and locus of control. A structural equation model is applied to analyze the data collected from 427 respondents. Empirical results demonstrate that consumers' perception of an electric attribute (i.e., charging efficiency) and two intelligent attributes (i.e., car networking and self-driving) are determinants of their adoption intention of NEVs. The other electric attribute (range) is trivial in consumers' perception. We also find that low, medium, and high-richness media significantly affect consumers' perception of NEVs' functional attributes. Compared to the high-richness, medium-richness correlates significantly with two types of NEV functional attributes. Regarding moderating effects, consumer familiarity with NEV's brand negatively impacts the relationship between media richness and adoption intention. Furthermore, low and medium-richness media effectively stimulate individuals with external control to adopt NEV, while high-richness media adversely influence individuals with internal control.
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- 2024
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17. Promoting peer connection in online courses: exploring the effect of media richness on presence and social connection.
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Denes, Amanda, McGloin, Rory, Hamlin, Emily, Speer, Annika C., Coletti, Amanda, and Guest, Chelsea
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ONLINE education ,DISTANCE education ,UNDERGRADUATES ,COLLEGE students ,SOCIAL media - Abstract
Online learning provides a variety of benefits to the educational experience, including accessibility and flexibility, but is often limited in terms of peer-to-peer interactions and relationship development. Using media richness theory as a guiding framework, this study extended prior research to determine the impact of using richer channels in a fast-friendship task on feelings of co-presence and social connection among undergraduate students in online courses. Participants (N = 106) were assigned to one of three conditions (text, phone or video) for the fast-friendship task, which took place over the course of nine weeks. The results revealed that there was no indirect effect of channel richness on social connection through co-presence. Additionally, the direct effects of channel richness on co-presence and co-presence on social connection were not significant. These null findings have theoretical and practical implications for understanding media richness in online learning and improving course design among contemporary college students. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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18. Virtual Teams and Digital Collaboration
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Antoni, Conny H.
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- 2023
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19. The use of mobile devices for learning in post-primary education and at university : student attitudes and perceptions
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Lynch, Una, Cowan, Pamela, and Donnelly, Caitlin
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371.33 ,Mobile learning ,e-learning ,post-primary ,university student attitudes ,perceptions ,university student perceptions ,mobile devices ,technology ,technology enhanced learning ,ICT ,tool for learning ,teaching and learning ,digital literacy skills ,formal, informal learning ,communication ,collaboration ,technology acceptance model ,perceived resources ,perceived usefulness ,perceived ease of use ,intention to use ,media richness theory ,challenges ,school ,home ,factor analysis ,focus groups ,mixed method approach ,pragmatism - Abstract
A new paradigm of placeless and timeless access to technologies encouraging a movement from electronic to mobile access of services and resources (Lehner, Nosekabel & Lehmann, 2002) through mobile learning has been gaining momentum in education. There is a growing body of research investigating the impact of mobile devices in combination with wireless technologies and if they can provide for a new approach to education(Craig and Van Lom, 2009). Gikas and Grant (2013) highlight the growth in use and importance of mobile wireless devices on university campuses. This has contributed to the escalation of student options and learning experiences both on and off campus and a need for the higher education sector to meet prospective student digital demands and expectations of a quality learning experience (Garrison and Kanuka, 2004). Adequate support and resource provision of information technologies to maximise student skills and experiences is essential (Anagnostopoulou and Parmer, 2010). Much e-learning research has focused primarily on the practitioner perspective and design of e-learning materials with a definite disregard for the learner’s view (Conole et al., 2006). The successful integration and implementation of technology in teaching and learning requires an understanding of student attitudes and acceptance of technology (Davis, 1993). The goal of this mixed method research inquiry was to investigate in Phase I the attitudes and perceptions of upper-sixth post-primary level users and in Phase II the attitudes and perceptions of first year undergraduate students’ to the use of mobile devices for learning. Phase II introduced a longitudinal element interrogating first year undergraduate student attitudes at three points during the academic year. This provided the researcher with data from students’ use of the mobile device at two distinct levels of education. The data gathered has been analysed, evaluated and discussed through the lens of the extended Technology Acceptance Model (TAM2). TAM measures users’ perceptions of Usefulness, Ease of Use, Attitude to Use and Intention to Use and the model is extended through the introduction and measurement of external variables Perceived Resources and Perceived Media Richness. In Phase I post-primary student attitudes (n = 579) have been derived from a quantitative data collection method: a closed survey of upper-sixth level students followed by qualitative data collection through focus group sessions. In Phase II, three closed surveys of first year undergraduate students were introduced at the beginning of semester one (n = 1,162) and the end of semester one and two (n = 190). The data obtained from these collection methods has been analysed and interpreted based on three key questions, which stem from the aim of the inquiry: Is there a relationship between students’ perceptions of Resources, Usefulness, Ease of Use, Attitude and Use of a mobile device? Is there a relationship between students’ perceptions of Media Richness, Usefulness, Ease of use, Attitude and Use of a mobile device? Is there a relationship between students’ perceptions of Usefulness, Ease of Use, Attitude and Use of a mobile device? Knowledge is acquired and transformed when users interact socially and the use of mobile technologies in teaching and learning contexts can aid this if integrated successfully taking into account the social and cultural factors involved (Keengwe and Bhargava, 2014). The design for long-term effective persistent use of new technologies will present challenges for educational institutions and this study aims to address Information Technology (IT) knowledge, research and educational policy and practice. Overall, the study results confirm the acceptability of the extended technology acceptance model and provides an informative representation of the mechanisms which influence user acceptance of mobile device use for learning and should therefore be helpful in applied contexts for forecasting and evaluating user acceptance of the mobile device. Implications for future research and practice are discussed.
- Published
- 2020
20. What drives online-to-offline purchase intention in a VR store? An examination of affective and cognitive factors.
- Author
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Hsiao, Kuo-Lun, Chen, Chia-Chen, Lin, Kuan-Yu, and Hsu, Hui-Ya
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THEORY of reasoned action ,AFFECT (Psychology) ,INTENTION ,STRUCTURAL equation modeling ,ONLINE shopping - Abstract
Numerous companies are considering implementing virtual reality (VR) technology in both online and offline stores to attract more customers, as they realized in recent years that the shopping contexts built with VR help provide consumers with feeling of presence experience. To explore various factors affecting users' shopping intention toward using VR, a research model based on the theory of reasoned action and the ABC (affective- behavioral- cognitive) model of attitude was developed. The model, which also encompassed spatial presence, media richness, flow, and VR context empathy, was tested in VR and conventional online shopping contexts. This study involved an online questionnaire used for empirical research, along with the collection and analysis of data of 240 samples by structural equation modeling approach. The findings indicated that attitude is the most important factor affecting the intention of using online shopping while empathy is the most critical factor affecting offline shopping intention. In addition, flow has strong influence on both attitude and empathy. This study also uncovered that spatial presence and media richness have positive influence on users' flow experience. The implications of these findings are discussed. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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21. Applying Media-Richness Concepts for the Optimization of Industrial Negotiations.
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Zeiss, Jessica and Mayer, James Mark
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NEGOTIATION ,DIGITAL communications ,HIGH technology industries ,RESEARCH questions ,DIGITAL technology ,BLENDED learning - Abstract
Despite increasing involvement in a global market and growing sophistication of salesperson technologies, salespeople feel unprepared to negotiate digitally and student-learning outcomes tied to digital negotiation exercises are unclear. The present study first outlines the digital negotiation role-play exercise and then compares student learning outcomes between digital and face-to-face negotiation role-plays. It answers research questions revolving around middle-range-richness mediums, i.e., digital communication tools relying mostly on text (e.g., SMS texts). The benefits of digital experiential sales negotiation exercises are uniquely important for building real-world industrial sales negotiation skills due to the complexity and quantity of negotiation messages exchanged. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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22. Do Human Faces Matter? Evidence from User-Generated Photos in Online Reviews.
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Yan Sun and Sung-Byung Yang
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USER-generated content ,CONSUMERS' reviews ,ONLINE social networks ,CROWDSOURCING ,ONLINE comments - Abstract
The importance of online reviews in e-commerce cannot be overstated, but few studies have focused on user-generated photos (UGPs) in reviews, especially human faces in UGPs. In this study, using Amazon online review data, we divide online reviews into text with UGPs, UGPs with faces, and UGPs with multiple faces based on the presence and number of faces, and discuss their effects on review helpfulness. Drawing on media richness theory and emotional contagion effects, we argue that faces provide a richness of information that can increase the effectiveness of photos as information mediators. Moreover, we argue that facial expressions and emotional states, as read-in and read-out devices that convey individual emotions, affect other consumers' perceived review helpfulness. This study contributes to the literature on online reviews, media richness theory, and emotional contagion effects, while providing practical insights for e-commerce sites and consumers seeking to write effective online reviews. [ABSTRACT FROM AUTHOR]
- Published
- 2023
23. Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness.
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Li, Chunhong, Kwok, Linchi, Xie, Karen L., Liu, Jianwei, and Ye, Qiang
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USER-generated content ,HOTEL ratings & rankings ,RESERVATION systems ,CONSUMERS' reviews ,MEDIA studies ,HOTELKEEPERS - Abstract
A picture is worth a thousand words. User-generated photos (UGPs) are increasingly accompanying online reviews of hotels. This article draws on media richness theory to estimate the effects of UGPs on hotel reviews' helpfulness. Based on a sample of 1,159,590 valid reviews with 464,316 photos, we utilized an integrated analytical model incorporating both econometric analyses and image-processing techniques. The results show that reviews accompanied by UGPs are generally rated as more helpful than those with textual content only. Furthermore, photos showing guestroom objects were rated as more helpful than those showing food & beverages. Finally, the positive effects of UGPs on review helpfulness were especially prominent for hotels with lower prices and negative reviews. This study adds new insights to the online review literature and advances the methodological approach in analyzing unstructured user-generated content. This study provides important implications for hotel managers and online booking platforms regarding UGP management. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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24. Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior.
- Author
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Hui, Xiaozhe, Raza, Syed Hassan, Khan, Sanan Waheed, Zaman, Umer, and Ogadimma, Emenyeonu C.
- Abstract
The evolving tourism industry and increasing number of travelers are not only raising environmental concerns about tourism sites, but also posing challenges for local communities. In this scenario, the notion and agenda for sustainable tourism are widely criticized due to their limited scope and emphasis on creating a balance between economic and adverse environmental and communal benefits. In response, the call for a necessary paradigm transformation has become intense. Consequently, a new approach—regenerative tourism—has been developed to create awareness about pro-environmental behavior to satisfy the primary needs of the community. Regenerative tourism supports the quality of life of local people. Therefore, there is a great need to promote eco-literacy through innovative and better audience experience-laden communication strategies, such as immersive journalism and metaverse-based promotional content. However, little is known about how these future technologies interplay with psychological and social mechanisms to enhance regenerative tourism intention. Drawing an analogy from pro-environmental theory and media richness theory, this research intends to identify whether virtual, augmented reality merger (i.e., immersive journalism), and metaverse-based environmental delineations may contribute to educating tourists and lead to regenerative tourism intention. This research was carried out using a cross-sectional online survey that collected data from 776 digital media users from Pakistan who plan to visit a destination or have done so previously. The results from the data, based on structural equation modeling, suggested that immersive journalism and metaverse-based regenerative tourism promotion are communication strategies that effectively enhance eco-literacy and lead to pro-environmental behavior. However, dispositional empathy has critical moderating implications; the greater the extent of the empathy concerns that individuals uphold, the stronger the eco-literacy and pro-environmental behavior. Finally, regenerative tourism intention can be predicted by these antecedents effectively. Therefore, these pioneer results confirmed that innovative technology-driven media content can augment awareness of regenerative tourism activities and transform travelers' intention to adopt regenerative practices during destination visits. This research suggests strategic guidelines for organizations and governments to implement practical, innovative, and communicative tools that support adopting regenerative practices among prospective travelers. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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25. Microbusinesses' challenges and perceptions in using social media during the COVID-19 crisis.
- Author
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Skoumpopoulou, Dimitra and Crisp, Adam
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COVID-19 pandemic , *SOCIAL media , *SOCIAL media in business , *SMALL business , *SOCIAL perception , *SECONDARY research - Abstract
COVID-19 struck the world by storm and has taken its victims along the way. It had also put the whole world on a temporary pause as people tried to manage the virus as best as possible. It has affected people all around the globe and had a huge impact on the global economy. This research will look into how microbusinesses have used social media in order to better face the challenges and changes that came due to the COVID-19 crisis while it will discuss how businesses' perceptions were altered along the way. In particular we are reviewing relevant academic literature surrounding microbusinesses and how they have been affected by COVID-19. The research methods used within this study, and the research results will be stated with reference to primary respondents. We have used a combination of secondary and primary research to develop further understanding of microbusinesses and the impact that COVID-19 has had on organizations in relation to the use of the internet and social media platforms. Limitations of the study will also be identified, and future research areas will be identified. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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26. Influence of big-data based digital media on spiritual goal strivings and well-being : a media richness theory perspective
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Swamy, Shantha Lakshmi Belavadi Nagaraja
- Subjects
media richness theory ,spiritual goal strivings ,big-data characteristics ,big-data based digital media ,well-being ,personal goal strivings ,P390 Media studies not elsewhere classified - Abstract
Big-Data characteristics and spirituality are seldom discussed together in the context of assistances provided by big-data based digital media on spiritual goal strivings (SGS). This study's main aim is to investigate the significance of this relationship between big-data based digital media characteristics and SGS outcomes, and its impact on well-being. A theoretical integrated framework was developed underpinned by Media Richness Theory (MRT) to capture the influence of big-data based digital media characteristics on SGS outcomes. The research design of this epistemological study adopted positivism type of scientific enquiry; employing a deductive approach confining under quantitative research methods and used survey data collection technique. Non-probability self-selection sampling was used and a total of 987 valid responses were analysed by applying statistical tests and techniques following rigorous statistical Structural Equation Modelling (SEM) techniques using IBM AMOS. The results revealed the existence of significant relationship between the big-data based digital media characteristics and SGS outcomes. The study also reveals that digital media characteristics influences successes in SGS outcomes where certain aspects of digital media characteristics are shown to assist SGS towards accomplishments while some have shown to cause hindrances for SGS to be accomplished. The results also confirmed that success in SGS accomplishments increased vitality aspect of well-being. This information is vital for decision making, implementing and planning for various spiritual stakeholders mainly spiritual seekers, spiritual organisations and user experience (UX) - user interface (UI) designers of big-data based digital media developers. With this knowledge contribution, the stakeholders are able to make informed decisions and look for efficient strategies that would provide effective, reliable and sustainable assistances towards SGS accomplishments. The study provides theoretical contribution to the body of IS literature with an integrated and extended MRT conceptual framework providing the foundation for exploring the extended MRT instrument for future studies in similar thematic contexts by other researchers. Further, this study's empirically validated evidence provides practical contribution in its effort to spiritual stakeholders with the confidence to adopt and develop effective strategies to implement big-data based digital systems in organisations with selective configuring and tuning to utilise the accelerating aspects of the medium for effective SGS accomplishments. UX and UI stakeholders will benefit significantly to be able to design and develop digital systems supporting SGS based on a deeper understanding of the certain factors from this study which indicates significant influence on SGS and to look for effective strategies in their development phase to accommodate the revealed concerns and assistances that would provide efficient, consistent and sustainable spiritual goal outcomes. Overall the findings in this study provide optimistic future for utilising the assistances provided by big-data based digital media capabilities for SGS accomplishments. Overall statistical results reveal that the advantages of assistances provided towards SGS outcomes outweighed the disadvantages of hindrances towards SGS outcomes.
- Published
- 2018
27. Improving emergency response operations in maritime accidents using social media with big data analytics: a case study of the MV Wakashio disaster
- Author
-
Dominguez-Péry, Carine, Tassabehji, Rana, Vuddaraju, Lakshmi Narasimha Raju, and Duffour, Vikhram Kofi
- Published
- 2021
- Full Text
- View/download PDF
28. How does consumer-to-consumer community interaction affect brand trust?
- Author
-
Muhammad Tabish, Zhang Yu, George Thomas, Syed Abdul Rehman, and Muhammad Tanveer
- Subjects
consumer-to-consumer ,brand trust ,social capital theory ,media richness theory ,virtual community ,Environmental sciences ,GE1-350 - Abstract
This article seeks to study how the extensive usage of social networking sites (SNSs) and interaction in consumer-to-consumer (C2C) communities influence brand trust. Social networking sites have impacted internet commerce in a technologically advanced era; it connects global users. Social media ads have changed our thinking; new market trends are reshaping the business industry. This study empirically investigates a model based on media richness theory and social capital theory. Using data collected from users who conducted transactions on these sites, a theoretical model was developed to analyze the inspirations behind trust. The results show that Instagram’s media-rich platform enhances social capital and a sense of virtual community between its members, affecting trust. Instagram usage intensity does not immediately affect brand trust, but it has an indirect effect; community trust also positively influences brand trust. This study defines the role of a sense of virtual community (SOVC) and social capital (SC) in C2C communities only. This study delivers insights to managers on how to increase brand trust via SNSs. Prior studies on social commerce do not apply to C2C communities on social media platforms, especially Instagram. This study presents a novel standpoint of social capital and media richness structures as precursors of brand trust in C2C communities.
- Published
- 2022
- Full Text
- View/download PDF
29. An evaluation of the impact of event attendance on perceptions of the host organisation's reputation : a university case study
- Author
-
Angliss, Katie
- Subjects
650.1 ,Reputation ,Events ,Communication ,Structural Equation Modelling ,University reputation ,Communication theory ,Media Richness Theory ,Public Relations ,Public Relations Events ,Event evaluation ,event service quality - Abstract
Reputation is an important asset for organisations worldwide. Many researchers have attempted to develop a measurement construct to assess an organisation’s reputation, with the RepTrak System being recognised to be the world’s first tool that assess reputation across multiple stakeholders and areas of the organisation. Nevertheless, the characteristics, methods and stakeholders to include within an assessment of this intangible asset continues to be widely debated. Organisations are under intense scrutiny by their stakeholders, with reputation being an organisational asset on which many opinions are formed. Universities in the UK are no different, as they compete for students from around the world, with the institutions thought to have the best reputations, attracting more students. Nevertheless, no agreed measure for assessing a university’s reputation exists, with many organisations relying solely on league table rankings. Thus, this thesis evaluated existing reputation measurement characteristics, to determine their applicability in assessing the reputation of a UK university. The antecedents of reputation are also widely debated. Authors suggest that stakeholders’ prior knowledge and experience, and communication they receive from an organisation contributes to their perceptions of that organisation’s reputation. The Media Richness Theory suggests a hierarchy to this communication, with face-to-face communication recognised to be of increasing importance due to its ‘rich’ nature. Consequently, the use of events as a strategic communication tool for marketing and public relations purposes has become increasingly popular. Nevertheless, the impact of these events on an organisation’s reputation has yet to be assessed. Thus, the aim of x this thesis is to evaluate the impact that these events have on stakeholders’ perceptions of a UK university’s reputation. A case study methodology, using mixed methods, and underpinned by a pragmatic philosophical perspective was adopted. Five semi-structured interviews were held with senior managers during the first phase of data collection and analysis. Results from these interviews were used to determine the strategic purpose of events as a communication tool. In phase two of the research, the study’s main variables (Reputation, Event Influence, Knowledge and Familiarity, Future Intentions) are combined into a model to assess their relationships. These are tested using Structural Equation Modelling, and data collected from 23 university events and 592 event attendees, using a quantitative questonniare. This study contributes to our knowledge and understanding of the benefits of using events as a form of communication, and highlights the necessity of using a variety of communication channels to inform different stakeholder groups. Findings within this research contradict existing knowledge within the UK Higher Education Industry, by suggesting that university league tables were not the most frequently used method of assessing a university’s reputation, and that rather stakeholders base their perceptions on their personal experience with the institution. Consequently, attending events is found to have a positive influence on attendees’ perceptions of the university’s reputation, however a threshold level exists for stakeholders with high levels of familiarity with the university. Therefore, evidence of the impact of using events as a communication tool is found with a positive return on investment in terms of reputation gains. Thus, findings can be used to inform communication strategy within the higher education industry within the UK.
- Published
- 2017
30. Measuring online live streaming of perceived servicescape : Scale development and validation on behavior outcome
- Author
-
Yu-HsinChen, Min-CingChen, and Ching-JuiKeng
- Published
- 2020
- Full Text
- View/download PDF
31. Tourism Using Virtual Reality: Media Richness and Information System Successes.
- Author
-
Lee, Un-Kon
- Abstract
Due to the COVID-19 pandemic outbreak, borders were closed, cities were blocked, and individuals went into quarantine. The market size of the tourism industry in 2020 declined by more than 70% compared to the previous year, regressing to the size it was 30 years ago. This does not mean that people's needs for tourism have decreased. People started to use virtual reality technologies to get the experience of sightseeing even if they could not go directly to tourist attractions. Prior studies found that virtual reality technology is effective for online shopping and gaming contexts. However, there are insufficient studies investigating the effect of using virtual reality for tourism content. Therefore, this study attempts to verify how the media richness of virtual reality tourism content elicits various reactions from potential tourists in terms of perceived usefulness, perceived enjoyment, satisfaction, destination visit intention, and positive word-of-mouth intention. The purpose of this study is to verify how virtual reality tourism content increases the destination visit intention after the COVID-19 pandemic. Based on media richness theory and the information system success model, a hypothesis was developed. One hundred and eighty-two data were gathered from potential tourists who were in quarantine by performing an online scenario survey that used quasi-experiment methods. Data were analyzed with a PLS algorithm. The results indicate that media richness of tourism content using virtual reality significantly increased perceived usefulness and perceived enjoyment. It could significantly increase satisfaction, destination visit intention, and positive word-of-mouth intention. The results of this study explain how information technology can be used in the tourism industry, and they provide suggestions on why tourism content using virtual reality can be useful for attracting tourists, and what experiences it can provide tourists. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
32. Pengaruh Media Richness Terhadap User Trust Dan Persepsi Corporate Social Responsibility
- Author
-
Ayu Noorida Soerono, Mzda Eko Sri Tjahjono, and Hady Sutjipto
- Subjects
corporate social responsibility ,user trust ,media richness theory ,dan informasi media. ,Accounting. Bookkeeping ,HF5601-5689 - Abstract
Studi ini meneliti pengaruh media richnerss terhadap user trust dan persepsi corporate social responsibility dengan sensitivitas lingkungan industri sebagai variabel moderating. Populasi dalam penelitian ini adalah manajer pada perusahaan manufaktur di provinsi Banten yang listing di Bursa Efek Indonesia (BEI). Jumlah perusahaan manufaktur di provinsi Banten sebanyak 45 perusahaan manufaktur. Teknik penentuan sampel dalam penelitian ini dengan menggunakan teknik purpusove sampling. Metode purpusove samping merupakan metode pemilihan sampel yang seseuai dengan penelitian ini yaitu; 1) Perusahaan manufaktur di provinsi Banten yang listing di BEI, 2) Responden dalam penelitian ini adalah manajer keuangan, manajer produksi, manajer sumber daya manusia, manajer pemasaran. Jumlah responden dalam penelitian ini adalah sebanyak 180 responden. Penelitian ini menggunakan simple regression analysis sebagai alat analisis regresi sederhana dan menggunakan nilai selisih mutlak dengan menggunakan software Statistical Package for Social Science(SPSS). Hasil penelitian ini adalah menunjukkan bahwa adanya pengaruh positif antara media richness terhadap user trust, sensivitas lingkungan industri tidak memoderasi hubungan antara media richness dengan user trust, pengaruh positif namun tidak signifikan media richness terhadap persespi corporate social responsibility.
- Published
- 2019
- Full Text
- View/download PDF
33. Effects of COVID‐19 on communication, services, and life situation for older persons receiving municipal health and care services in Stjørdal municipality in Norway.
- Author
-
Kjerkol, Ingvild, Linset, Kristel, and Westeren, Knut Ingar
- Subjects
- *
TELECOMMUNICATION , *COVID-19 pandemic , *PANDEMICS , *MEDICAL care , *MUNICIPAL services , *QUALITY of life - Abstract
The COVID‐19 pandemic has had severe consequences for the older section of the population. In this project, we studied how COVID‐19 measures have impacted a group of older persons as users of municipal health and care services in Norway. We were specifically concerned with how communication works, in terms of the communication channels used, and what this means for the older. We also analyzed the users' experiences during the period of COVID‐19 restrictions in terms of quality of life. In addition, we looked at the municipal service providers' understanding of the situation of the older. The data collection was performed mainly in July 2020 when Norway had relatively strict COVID‐19 restrictions in relation to health and care services for older residents. Our results indicate that COVID‐19 restrictions both impaired the quality of life and security and aggravated loneliness. Regarding the older and communication, it was crucial to identify channels of communication with which the older are most comfortable. The results of this study clearly show that (a) the older had a definite preference for face‐to‐face personal communication; (b) although the older were familiar with the audio phone call and used it as a substitute for home visits, it reduced their security and quality of life; and (c) video‐based media such as smartphones, tablets, and PC were not desirable alternatives to regular voice‐based phones. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
34. Measuring online live streaming of perceived servicescape: Scale development and validation on behavior outcome.
- Author
-
Chen, Yu-Hsin, Chen, Min-Cing, and Keng, Ching-Jui
- Subjects
RIVER channels ,PARASOCIAL relationships ,BEHAVIOR ,COMPUTER surveys ,SCALE analysis (Psychology) - Abstract
Purpose: This study aimed to develop and validate an online live streaming perceived servicescape (OLSPS) scale that can help platform service providers to develop strategies for new live streaming channel promotions. Design/methodology/approach: This study conceptualized the construct of OLSPS and the four-phase procedure of the 66-item OLSPS scale development, including item generation, item purification, scale validation, measure application and testing of hypotheses. It also provided a research framework to assess audiences' cognition and behavioral intention, and an online survey on 420 live streaming users (social platforms, n = 210; native platforms, n = 210) was conducted. Findings: This study developed and validated a 35-item OLSPS scale with eight dimensions. The results of the empirical model showed that OLSPS is positively correlated with the audiences' cognition and behavioral intention. Furthermore, parasocial interaction experience showed a positive moderation on channel trust. Originality/value: This study is a pioneering effort to develop and validate an OLSPS scale. The results could be helpful for researchers in building OLSPS and for managers in assessing and promoting users' acceptance of online live streaming platforms. [ABSTRACT FROM AUTHOR]
- Published
- 2020
- Full Text
- View/download PDF
35. Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality.
- Author
-
Kahai, Surinder Singh and Cooper, Randolph B.
- Subjects
MEDIA richness theory (Communication) ,NONVERBAL cues ,TELEMATICS ,TELECOMMUNICATION systems ,FACE-to-face communication ,DIGITAL communications - Abstract
Employing media richness theory, a model is developed to open the black box surrounding the impact of computer-mediated communication systems on decision quality. The effects on decision quality of two important communication system factors, cue multiplicity and feedback immediacy, are examined in light of three important mediating constructs: social perceptions, message clarity, and ability to evaluate others. A laboratory experiment examining two tasks and employing face-to-face, electronic meeting, electronic conferencing, and electronic mail communication systems is used to assess the model's validity. Results provide consistent support for the research model as well as media richness theory. Richer media facilitate social perceptions (total socio-emotional communication and positive socio-emotional climate) and perceived ability to evaluate others' deception and expertise. Leaner media (electronic mail and electronic conferencing) facilitate communication clarity when participants have less task-relevant knowledge. The impacts of these mediating constructs on decision quality were found to depend on the levels of participant expertise and deception. In general, it was found that richer media can have significantly positive impacts on decision quality when participants' task-relevant knowledge is high. Moreover, effects of participant deception can be mitigated by employing richer media. [ABSTRACT FROM PUBLISHER]
- Published
- 2003
- Full Text
- View/download PDF
36. Communicating online information via streaming video: the role of user goal
- Author
-
Aljukhadar, Muhammad and Senecal, Sylvain
- Published
- 2017
- Full Text
- View/download PDF
37. Social news: Connecting virtuality with reality in cyberspace.
- Author
-
Wu, Yanfang
- Subjects
CYBERSPACE ,MEDIA studies ,ELECTRONIC newspapers ,VIRTUAL reality ,SOCIAL media ,MANUFACTURING processes - Abstract
This study seeks to understand how American journalists integrate social media in news production by conducting semi-structured qualitative interviews. Thirteen journalists and editors from thirteen newsrooms of variety size, and multiple platforms (newspaper, radio, television, magazine to online-only news organizations) were interviewed. Based on the media richness theory, the study shed light on how journalists delve into the virtual world, build connections between virtuality and reality through finding sources, interacting with audiences, constructing communities in the virtuality and integrating virtuality with reality into the news production process. With its rich multimedia features that allow immediate interaction between journalists and audiences, social media has become a rich medium that connects virtuality to reality in social news and, in particular, immersive journalism. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
38. Does the use of synchrony and artificial intelligence in video interviews affect interview ratings and applicant attitudes?
- Author
-
Suen, Hung-Yue, Chen, Mavis Yi-Ching, and Lu, Shih-Hao
- Subjects
- *
JOB applications , *ARTIFICIAL intelligence , *ATTITUDE (Psychology) , *PERSONAL beauty , *BODY image , *COMMUNICATION , *EMPLOYEE selection , *EMPLOYMENT , *INTERVIEWING , *RESEARCH methodology , *THEORY , *CONTENT mining - Abstract
The use of asynchronous video interviews (AVIs) and artificial intelligence (AI)-based decision agents enables more efficient employment screening compared with traditional synchronous video interviews (SVIs). However, the social impacts of using synchrony and AI decision agents in video interviews have not been investigated. Drawing on media richness theory and social interface theory, this study employed a novel experimental design to compare human ratings and job applicants' response behaviours between the SVI and AVI settings and compare job applicants' fairness perception between the AVI setting and the AVI setting using an AI decision agent (AVI-AI). The results from 180 observations revealed that 1) first impression and physical appearance significantly affected structured interview ratings regardless of whether the video interview was synchronous; 2) compared with SVIs, AVIs lessened the primacy effect on physical appearance and initial impression among human raters; 3) job applicants had indistinguishable fairness perceptions regarding synchrony (SVI vs. AVI) and decision agent (human vs. AI); and 4) applicants exhibited less favourability towards AVIs than towards SVIs. Findings from this experimental comparison, including recommendations for practice and future research on human resource selection, technology education, and social computing, are discussed. • Actual human raters and applicants were involved in this experimental study. • Asynchronous video interviews (AVIs) lessened the impressional primacy effect. • Synchronous video interviews (SVIs) were perceived as more favourable than AVIs. • Synchrony did not influence applicants' fairness perceptions. • Using artificial intelligence did not significantly evoke fairness concerns. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
39. Revisiting media richness theory for today and future.
- Author
-
Ishii, Kumi, Lyons, Mary Madison, and Carr, Sabrina A.
- Subjects
- *
MEDIA richness theory (Communication) , *INDUSTRIAL management , *TELECOMMUNICATION , *SOCIOLOGY of work , *PARAPSYCHOLOGISTS - Abstract
Media richness theory was developed in the mid‐1980s in the field of business management and became very popular along with the diffusion of electronic communication media. Despite the popularity, inconsistent results from empirical studies have been the issues with this theory. In addition, the recent advanced communication technology has been raising more challenges towards the original concepts. Thus, we have reviewed the literature in the past decade to illustrate diverse applications and validity of the theory with more recent communication channels. Based on the findings we have also discussed a future of media richness theory. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
40. The reasons why elderly mobile users adopt ubiquitous mobile social service.
- Author
-
Yang, Heng-Li and Lin, Shiang-Lin
- Subjects
- *
ADAPTABILITY (Personality) , *INTENTION , *MOTIVATION (Psychology) , *PSYCHOLOGY , *QUESTIONNAIRES , *SELF-efficacy , *SOCIAL services , *CELL phones , *THEORY , *EMPIRICAL research , *SOCIAL media , *MIDDLE age , *OLD age - Abstract
Abstract Ubiquitous mobile social service allows users to interact and communicate with others at any time and place, which is different from the mobile social service in the past. It has become the mobile service most widely used by consumers since various mobile applications (abbreviated as "apps") were introduced into the market. Recently, the number of elderly users of ubiquitous mobile social service aged over 60 has largely increased. However, the needs and the adoption motivations of the elderly people for this service seemed to have been neglected in the development of mobile devices or services, even in the academic research. For the purpose of understanding what factors make the elderly mobile users willing to adopt ubiquitous mobile social service, this study conducted an empirical research the integrating uses and gratification theory and the media richness theory. Totally, 226 effective questionnaires were obtained, among these questionnaires, there are 193 samples over the age of 60. The analysis results indicated that social, enjoyment and fashion motivations have influences on elderly mobile users' adoption of ubiquitous mobile social service. Furthermore, users' perceived interactive richness and apps self-efficacy also have strong influences on elderly mobile users' adoption of the service. However, the required high expenses make the elderly mobile users keep using their habitual ways to socialize with others, and therefore have a negative influence on elderly mobile users' intention to adopt ubiquitous mobile social service. Highlights • Integrating Uses and Gratification Theory with Media Richness Theory. • Analyzing the motivations of elderly users' adoption toward mobile social service. • Except for epistemic, all the motivations have influence on elderly users' adoption. • Perceived interactive richness and self-efficacy are important for elderly users. • Users' inertia of sociality in traditional ways has negative influence on adoption. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
41. Consumer trust in 3D virtual worlds and its impact on real world purchase intention
- Author
-
Yan Peng and Dan Ke
- Published
- 2015
- Full Text
- View/download PDF
42. The Medium Impacts Emotional Suffering: Exploring the Non-Initiator's Perspective as a Target of Ghosting.
- Subjects
MEDIA richness theory (Communication) ,COMMUNICATION methodology ,ONLINE social networks ,TEXT messages ,INSTANT messaging ,VOICE mail systems - Abstract
This study investigates how non-initiators retroactively experience ghosting. Utilizing a mixed-method approach, we first explored in which mediums the non-initiator learned about their relationship dissolution and their storied ghosting experience. We then examined the impact of particular medium (means) for communication and how the medium influences the suffering felt by the ghosting target utilizing the Media richness theory and Hyperpersonal model. Noninitiators who experienced ghosting exposure participated in an Amazon Mechnical Turk (N = 189) survey. On average, participants indicated their ghosting occurred across multiple mediums. Non-initiators demonstrated that ghosting occurred multimodally and reflected their previous communication patterns. The message medium carries an emotion that can be evoked as a product of their exchanges, and leaner mediums with more frequent communication caused greater suffering. Results intersect these frameworks to determine that the medium impacts emotional suffering at both channel and message levels. [ABSTRACT FROM AUTHOR]
- Published
- 2018
43. Making social media join the workforce : Technologies can play a big part if businesses do their homework
- Published
- 2012
- Full Text
- View/download PDF
44. Self‐service technology complaint channel choice : Exploring consumers' motives
- Author
-
Robertson, Nichola
- Published
- 2012
- Full Text
- View/download PDF
45. Telepresence and Trust: a Speech-Act Theory of Mediated Communication.
- Author
-
Simpson, Thomas
- Subjects
- *
MEDIA richness theory (Communication) , *MEDIATION - Abstract
Trust is central to our social lives in both epistemic and practical ways. Often, it is rational only given evidence for trustworthiness, and with that evidence is made available by communication. New technologies are changing our practices of communication, enabling increasing rich and diverse ways of 'being there', but at a distance. This paper asks: how does telepresent communication support evidence-constrained trust? In answering it, I reply to the leading pessimists about the possibility of the digital mediation of trust, Philip Pettit and Hubert Dreyfus. I also rebut Media Richness Theory, which proposes a linear relationship between the volume of mediated information and the quality of communication. Positively, I develop a speech-act theory of digitally mediated communication, drawing on Austen's identification of the illocutionary act. The choice of a particular technology of communication constitutes part of what is communicated, including a setting of the social 'frame', and thus the possibilities for trust to be sustained or eroded. How something is said is part of what it is that is said. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
46. The Influence of Inter-Stakeholders' Communication on University - Industry Collaboration.
- Author
-
Aliu, Dorian, Akatay, Ayten, and Aliu, Armando
- Subjects
INFORMATION & communication technologies ,TECHNOLOGY transfer - Abstract
Purpose: The aim of this study is to examine the influence of inter-stakeholders' communication on universities which mutually collaborate with both internal and external stakeholders in frame of university - industry collaboration (UIC) and coordinate their internal structure in this direction. Design/methodology/approach: In this study, literature review and theoretical approach were applied to find out the interrelationships of four basic theories (i.e. Communicative Actions Theory, Media Richness Theory, Actor-Networks Theory, and Stakeholder Theory) that are located amongst inter-stakeholders communication and UIC. Findings: There is a strong nexus between stakeholder theory and other mentioned three theories. Stakeholder theory has a magnet role in combining UIC and inter-stakeholders' communication. Communicative actions theory, media richness theory and actor-networks theory have supportive and transformative effects on stakeholder theory to uphold the relationships at multivariate levels, actors and institutions. Research limitations/implications: The research was limited to the communication dimension of stakeholders and UIC. There are many other dimensions; such as, reciprocal trust, commitment, continuity and understanding. Investigators are encouraged to improve a reliable and valid scale and test these factors in an empirical way. Practical implications: The paper includes implications for the development of the position of managers in communicative activities in which universities build interactions with their stakeholders and create an open system that is a strategic point. Originality/value: The original contribution of this study is to attach considerable attention to university interfaces (e.g. UIC Centre, Technocity / Technopark, Technology Transfer Office, Incubation Centre) and the managers working in these institutions have very crucial functions to establish cooperation amongst university and industry, and contain multidimensional and multidisciplinary aspects of collaboration and communication. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
47. Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills.
- Author
-
Yu, Tai-Kuei, Lin, Mei-Lan, and Liao, Ying-Kai
- Subjects
- *
BEHAVIOR , *COMMUNICATION , *COMPUTER literacy , *INFORMATION technology , *INTERNET , *INTERPERSONAL relations , *MATHEMATICAL models , *POLICY sciences , *QUESTIONNAIRES , *SOCIAL skills , *INFORMATION resources , *INFORMATION literacy , *THEORY , *STRUCTURAL equation modeling - Abstract
Digital inequality is one of the most critical issues in the “information age”, few studies have examined the social inequality in information resources and digital use patterns. In the rural areas, such information communication technology (ICT) facilities could not guarantee that users can easily access information technology and overcome the so-called “digital divide.” This research aims to discover the psychological factors that influence information and communication technology (ICT) adoption behavior, as well as confirm whether “information literacy” and “digital skills” have moderator effects in the research model. Using a survey of 875 participants and a structural equation modeling approach, we find that task characteristics and social interaction improve media richness, media experience, and media technostress, which in turn enhance ICT adoption behavior. The proposed theoretical model shows that the impact of ICT adoption behavior is moderated by information literacy and digital skills. The findings of this research can offer guidelines for policy makers and educators who evaluate a community's ICT adoption behavior so as to provide proper access to ICT and promote its visibility by incorporating ICT in educational activities. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
48. Tourism Using Virtual Reality: Media Richness and Information System Successes
- Author
-
Un-Kon Lee
- Subjects
Renewable Energy, Sustainability and the Environment ,Geography, Planning and Development ,Management, Monitoring, Policy and Law ,virtual reality ,smart tourism ,media richness theory ,information system success model ,metaverse - Abstract
Due to the COVID-19 pandemic outbreak, borders were closed, cities were blocked, and individuals went into quarantine. The market size of the tourism industry in 2020 declined by more than 70% compared to the previous year, regressing to the size it was 30 years ago. This does not mean that people’s needs for tourism have decreased. People started to use virtual reality technologies to get the experience of sightseeing even if they could not go directly to tourist attractions. Prior studies found that virtual reality technology is effective for online shopping and gaming contexts. However, there are insufficient studies investigating the effect of using virtual reality for tourism content. Therefore, this study attempts to verify how the media richness of virtual reality tourism content elicits various reactions from potential tourists in terms of perceived usefulness, perceived enjoyment, satisfaction, destination visit intention, and positive word-of-mouth intention. The purpose of this study is to verify how virtual reality tourism content increases the destination visit intention after the COVID-19 pandemic. Based on media richness theory and the information system success model, a hypothesis was developed. One hundred and eighty-two data were gathered from potential tourists who were in quarantine by performing an online scenario survey that used quasi-experiment methods. Data were analyzed with a PLS algorithm. The results indicate that media richness of tourism content using virtual reality significantly increased perceived usefulness and perceived enjoyment. It could significantly increase satisfaction, destination visit intention, and positive word-of-mouth intention. The results of this study explain how information technology can be used in the tourism industry, and they provide suggestions on why tourism content using virtual reality can be useful for attracting tourists, and what experiences it can provide tourists.
- Published
- 2022
- Full Text
- View/download PDF
49. Context and Medium Matter: Expressing Disagreements Online and Face-to-Face in Political Deliberations
- Author
-
Bruce Bimber, Jennifer Stromer-Galley, and Lauren Bryant
- Subjects
media richness theory ,politeness ,computer-mediated communication ,discussion ,deliberation ,disagreement ,Political theory ,JC11-607 - Abstract
Processes of disagreement are important to public deliberation, but research has not examined the dynamics of disagreement in deliberation of political topics with respect to effects of the channel of interaction. This study analyzes the discussions generated via an experiment in which discussants were randomly assigned either to deliberate online via synchronous chat or face-to-face. The study compares the initiation of disagreement, its qualities, and how long it is sustained in the two environments. Discourse analysis suggests that in the online environment initial expressions of disagreement were less frequent, less bold, and were not sustained as compared with the face-to-face discussions. Reasons include the lack of coherence in synchronous chat, which may challenge interlocutors and prevent them from pursuing a disagreement over multiple turns. Implications of these findings for scholars and practitioners are discussed.
- Published
- 2015
- Full Text
- View/download PDF
50. Taking Your Talents to Business Communications.
- Author
-
Manisaligil, Alperen and Bilimoria, Diana
- Subjects
BUSINESS communication education ,MEDIUM theory (Communication) ,KNOWLEDGE management ,CRISIS management - Abstract
We describe an in-class activity that helps students improve their skills in media selection and use to reinforce effective communication. The activity builds on media richness and channel expansion theories through an examination of the media selection and use of NBA athlete LeBron James and Cleveland Cavaliers majority owner Dan Gilbert during James’s career moves. We utilize three minicase studies highlighting James’s and Gilbert’s videos and open letters. We provide guidelines for preparing and implementing the activity and present students’ reactions through their in-class participation and quantitative survey responses. Student evaluations, collected from both a required undergraduate course and a graduate elective course, indicate that students found this activity engaging and effective in achieving the learning objectives. In addition to business communication courses, this in-class activity may be used in other courses including organizational behavior, introduction to business and management, leadership, human resources management, introduction to public relations, and crisis management. [ABSTRACT FROM AUTHOR]
- Published
- 2016
- Full Text
- View/download PDF
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