MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse.

Subjects

Subjects :

CONSUMER behavior
SHARED virtual environments
FIVE-factor model of personality
SOCIAL media in marketing
SOCIAL media
AVATARS (Virtual reality)
DIGITAL communications
VIRTUAL communities
YOUNG consumers

Details

Language :

English

ISSN :

09596119

Volume :

36

Issue :

6

Database :

Complementary Index

Journal :

International Journal of Contemporary Hospitality Management

Publication Type :

Academic Journal

Accession number :

176874034

Full Text :

https://doi.org/10.1108/IJCHM-04-2023-0474