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Nazi Germany provides a comprehensive survey of the National Socialist dictatorship, artfully balancing social and cultural history with a political and military history of the regime. The book unravels the complexities of the daily lives of perpetrators, victims, and bystanders in the'Third Reich', and it also places events in Germany from 1933 to 1945 in a transnational context. Nazi Germany prompts readers to think about not only the historical debates but also the ethical questions that attend the study of this period. Pamela E. Swett and S. Jonathan Wiesen address:•The movement's ideological origins and the party's rise to power •The creation of a police state, the use of propaganda, and public support for Nazi ideas and programs •The Nazis'persecution of religious, racial, and sexual minorities •The place of youth, family, gender, and cultural expression in Nazi society •The transnational influence of Nazism and preparations for war in Germany •The Holocaust, resistance to Nazism, and the Second World War Swett and Wiesen explore how the violence and racism of the Nazis coexisted alongside Germany's self-presentation as a'normal'state with happy, productive citizens.Through exposure to the voices of contemporaries, readers will be prompted to consider key questions: How did German democracy give way to a brutal dictatorship so quickly? What was daily life like for'average'Germans and those labeled as biological and political outsiders? Why did the Nazi dictatorship embark on a destructive war that led to the death of tens of millions of Europeans and to the demise of a political order that had become exceedingly popular by 1939?

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with'Jewish'interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.