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Selling Modernity: Advertising in Twentieth-Century Germany
- Publication Year :
- 2008
-
Abstract
- A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Details
- Language :
- English
- ISBNs :
- 9780822340478 and 9780822390350
- Database :
- eBook Index
- Journal :
- Selling Modernity: Advertising in Twentieth-Century Germany
- Publication Type :
- eBook
- Accession number :
- 600532