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15. University Marketing: A Professional Service Organization Perspective.

20. The dynamics of buyers' perceived costs during relationship development process: An empirical assessment

21. The dynamics of buyers' perceived costs during a relationship development process: an empirical assessment

22. The moderating effect of selling situation on the adaptive selling strategy-selling effectiveness relationship

24. Developing a multi‐dimensional product evaluation scale.

25. Book reviews

26. Hurdle the cross-functional barriers to strategic change

27. A contingency perspective of communication, conflict resolution and buyer search effort in buyer-supplier relationships

28. Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions

29. Supply chain analytic capability: environment and performance

30. Supply chain B2B e-commerce and time-based delivery performance

31. Functional and Social Value of Chinese Brands.

32. Inter-organizational communication and technology transfer: industry-government-university linkages

33. Understanding Hispanic Entrepreneurial Success: An Exploratory Study.

34. The UT TRANSFORM Project.

35. Promoting boundary-spanning behavior among service personnel.

36. A classification schema of co-production of goods: an open-systems perspective.

37. Should Firms Consider Employee Input in Reward System Design? The Effect of Participation on Market Orientation and New Product Performance.

38. The Dynamics of Buyers' Perceived Costs During the Relationship Development Process.

39. Product managers' influence tactics in marketing strategy development and implementation.

41. Organizational Context Effects on rontline Employee Behavior.

46. SALESPERSON PERCEPTION OF SALES MANAGEMENT OPENNESS ON SALESPERSON JOB CREATIVITY.

50. THE ROLE OF MARKET ORIENTATION IN NEW PRODUCT ALLIANCES: MODEL DEVELOPMENT.

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