1. Leadin Toward A Green Christmas.
- Subjects
DEPARTMENT stores ,MARKETING strategy ,SHOPPING bags ,MARKETING planning ,MANAGEMENT - Abstract
The article focuses on the management of the department store Bloomingdale's Inc. in Manhattan, New York City. It states that the store has attracted more than 300,000 shoppers through the thousands of its merchandise which are showcased to the consumer as its way to promote its products and become a trendsetter. It mentions that the department store focuses more on the likes of professional people and the young market that made them decide to sell more on fashionable and quality clothes and gadgets and sell less washing machines and refrigerators. Bloomingdaale's president Marvin Traub adds that the used of marketing strategies such as the use of eyecatching shopping bags has resulted to the growth of customers and boosts its sales as well as to its first expansion in Washington, D.C.
- Published
- 1975