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The article focuses on the strategy of Al Herd to attract the notable people to buy the houses he offered. Al Herd, Sunset Strip real-state broker, has made to convince the Hollywood stars to buy new houses whenever they got married, divorced or raised in pay. He admits that Hollywood stars were attracted to the down payment terms and the design of the houses he offered to them.

The article discusses the success of the marketing strategy of Welcome Wagon Inc. founded by Thomas Winston Briggs, an advertising promoter from Memphis, Tennessee. The firm operates with the participation of ladies who are of happy disposition. These ladies visit the homes of families who are new in a community and provide them with information and presents for free. The groups that receive Welcome Wagon service include mothers of new babies and girls engaged to be married. The process of how the ladies get paid from the activity is cited.

Focuses on the efforts of Elmer Lawrence Ward, president of the firm that manufactures the Palm Beach suits, to re-establish the Palm Beach brand of men's summer suits. Factors that contribute to the success of Ward in re-establishing the brand; Personal and career background of Ward; Strategies of Ward in attracting professional golfers to wear the suits.

Discusses the international expansion of Singer Manufacturing Co. founded by Isaac Merritt Singer and Edward Clark. Details of the extensive educational campaigns launched by the company in Tokyo, Japan to promote the equipment; Liquidation of company assets and deposit of the receipts in the Yokohama Specie Bank by the Japanese government during the World War II; Marketing strategy employed by a Singer salesman in India.

Focuses on the efforts of Singer Sewing Machine Co. salesmen and other employees to market the company's sewing machine in various countries. Challenges faced by salesman Omer Abu-Baker and mechanic Abdy Shaby in selling the sewing machines in remote areas; Reaction of the Basutos Queen Mantseho to the permission applied by the company's assistant manager J. A. Booyens to sell and repair sewing machines; Approach used by the company in its production and sales operations.

Features a tobacco, spice and condiment firm in Philadelphia, Pennsylvania called John Wagner and Sons. Remarks from partner Beauveau Borie III on having women as customers; Use of the tell-your-friends technique of building trade by the firm; Background on the store's cigar purchasing activities.

The article focuses on the use of the techniques of show business in sales conventions in the United States. Humorous skits were used to convey a firm's new policies and selling ideas to distributors, dealers and salesmen. Manufacturers spend money on costumes, scenery and casts to be used in the sales convention. Producers prefer to use competent actors who are not quite well known for fear that they might overshadow the client's product.

Features pharmacist Dan Bause of Boyertown, Pennsylvania. Strategy of Bause to gain consumer interest; Personal information about Bause; Efforts of Bause to recover from his loss caused by a fire accident in September 1943.

Profiles Edward S. Evans, evangelist, poet and president of Evans Products Co. Importance of research to the business learned by Evans as a grocery clerk in Washington, D.C.; Achievements and failures of Evans as a salesman and businessman; Marketing strategy employed by Evans to promote business travel in the U.S.

Presents information on "The Evening Bulletin" in Philadelphia, Pennsylvania. Highlights of the career of the late William L. McLean of "The Evening Bulletin" in newspaper ownership; Potential contributions that new columnists Paul Jones and Ralph W. Page could provide to the bulletin amid the changing principles; Marketing strategy of the newspaper.

Deals with the marketing strategy of various industries in the U.S. as of June 10, 1933. Concept of speculative buying or selling; Link between price levels in marketing; Ratio between industrial output and production capacity.

The article focuses on the participation of James A. Hall, an auctioneer from New Hampshire, in a war-relief auction in the U.S. He is complimented for working hard for the auction without getting anything. Charlie Plimton, a retired auctioneer, influenced the technique used by Hall in which he mentions nearby hotels, tourist homes and eating places at his summer auctions. He regards the honest work of pioneer craftsmen with sincere respect.

Describes a method for auditing marketing functions. Marketing planning; Marketing research; Marketing strategy.

The article focuses on the election of Miss Rheingold in which the public selects the girl who would be the cornerstone of the sales promotion campaigns of Rheingold Extra Dry beer in the coming year. The promotion gimmick has boosted Rheingold sales steadily upward. The public votes through August and September, dropping ballot forms into boxes in bars, restaurants, liquor stores, and supermarkets. When the votes were totaled, the winners were brought back into the ballroom, where they hugged one another and looked dazed and tearful while judges and losers applauded.

The article discusses the marketing strategy of manufacturers in North America. It mentions that the South American market is a favorite destination for the manufacturers of North America to sell their products. There are many large and small firms of the United States which sell better in Quito, Ecuador, and Brazil than in anywhere else. According to Businessman Arthur S. Kleeman, during his visit to Brazil and Argentina, he observed that there is an opportunity by which the manufacturers of the North America can get benefits. He further mentions the case of the toy market of Brazil, which used to import from Germany, then got an offer from a U.S. manufacturer and got benefited from the offer.