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They Made a Killing on the Weather.
- Source :
-
Saturday Evening Post . 8/4/1951, Vol. 224 Issue 5, p36-108. 6p. - Publication Year :
- 1951
-
Abstract
- Focuses on the efforts of Elmer Lawrence Ward, president of the firm that manufactures the Palm Beach suits, to re-establish the Palm Beach brand of men's summer suits. Factors that contribute to the success of Ward in re-establishing the brand; Personal and career background of Ward; Strategies of Ward in attracting professional golfers to wear the suits.
- Subjects :
- *BRAND name products
*MEN'S clothing
*HOT weather clothing
*MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00489239
- Volume :
- 224
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Saturday Evening Post
- Publication Type :
- Periodical
- Accession number :
- 19961840