1. Where small news spells big profits.
- Subjects
COMMUNITY newspapers ,NEWSPAPER circulation ,NEWSPAPER advertising - Abstract
The article looks at the increasing number of suburban newspapers and the big profits they report. Florida's five-month-old "Today," for instance, now has a paid circulation of 35,000. The author says that one way metropolitan papers counter the competition from suburban papers is through special suburban editions larded with local advertising and news. The "Los Angeles Times", for example, publishes seven regional editions. Going directly into the suburbs is the choice of "Miami Herald," which has three weeklies and a daily in the Greater Miami area.
- Published
- 1966