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The article focuses on different sales technique used by business owners in New York City. It has been stated that good customer relations and effective marketing strategy are important in the growth of business. Accordingly, business owners in New York City think of the best ways to promote their products to buyers, including the use of advertisements in different publications. This article also presents a script from a play which shows how a seller persuade a buyer to buy something from her.

The article reports on the marketing strategy of General Foods (GF) Corp. executive Gerry R. Saltzgaber in White Plains, New York to improve theme meals and settings with the ambience of an African safari or Hawaiian feast. It states that Saltzgaber's move aims to help GF's Institutional Food Service Division to sell more of its brands including Maxwell House Coffee, Jell-O, and Cool Whip. It mentions that GF supplies free recipes and other decorated materials along with the products they offer.

The article presents information on the marketing strategies of low-markup retailers to spread discount gospel. It discusses the expanded furniture department of New York based discount department store chain of Masters Inc. It reports that Schick Inc. and Benrus Watch Co. have cut profit margins on their products to substitute dollar profits on increased volume for higher markup. However the National Retail Merchants Association suggests the reorganization of retail staff and executives.