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This article reports on the first annual Gone From Home presentations of Clear Channel Worldwide to be held on May 12, 2003 in New York. The country's largest radio station operator wants to cut up-front deals across its four Gone From Home divisions: the radio division; the live division, which includes music, theatricals, and motor sports; the outdoor division; and the interactive division. Clear Channel already captures 20 percent of all radio advertising dollars and is now gunning for a share of advertisers' television and print budgets. Executives from six broadcast television networks either declined comment or were not available for comment. The event will take place at the Clear Channel-owned Ford Theater in Times Square, and Lori Wellinghoff, senior vice-president of Clear Channel Advantage, is expecting around 1,600 attendees. She also said that network up fronts tend to be packed with a lot of buyers and planners. Radio personality Rick Dees will emcee. Appearances will also be made by the cast of The Producers and Rush Limbaugh, among others. What could work in Clear Channel's favor is the projection of a torrid $9 billion television up front and currently tight television marketplace.

Presents the views of several U.S. students and executives on multicultural marketing. Opinion of Leonarda Basterra, graduate student at Kellogg School of Management in Evanston, Illinois, on the reason why the multicultural market needs a separate marketing strategy; View of Nicolas Piris, strategic planner at Vidal Partnership in New York City, on the importance of having a dedicated and specialized team for multicultural marketing; Comment of Carl Kravetz, chairman and chief strategic officer at IDEAS in Los Angeles, California, on multicultural marketing departments.

Provides information on the marketing strategies of cable network Trio, the Vivendi Universal-owned network, to back its "Awards Show Mania" month in December 2003 in the U.S. Promotional campaign of the company in different movie theaters in New York; Marketing campaign in Los Angeles, California; Print advertising campaign of the company.

The article reports on the market repositioning strategy of Pizza Hut citing the launch of advertising campaigns created by the New York-based Omnicom Group's BBDO Worldwide. The advertisements used the tagline "Gather 'Round the Good Stuff" to highlight the family-friendly marketing strategy conceptualized by the company.

This article looks at the marketing effort made by Nynex Corp. as of August 22, 1994 to maintain the position of its Yellow Pages directory in the market. The promotion of Nynex offers $25,000 in prizes for consumers willing to solve The Case of the Missing Diamond mystery. The company aims to draw attention to the depth of information in its directories, which is being attacked by small players in local markets. According to Sally Millice, associate director of advertising and promotion for Nynex, this kid of strategy will make consumers understand the superiority of the Yellow Pages. The promotion will begin in Utica and will move elsewhere in New York State.