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Your search keyword '"MARKETING strategy"' showing total 2 results
Start Over Descriptor "MARKETING strategy" Language czech Publisher vysoka skola hotelova v praze 8, spol. s. r.o.
2 results on '"MARKETING strategy"'

1. INICIACE VZNIKU LOKÁLNÍ ORGANIZACE TURISMU NA PLZEŇSKU.

Author

Tittelbachová, Šárka

Subjects
TOURISM, MARKETING, MARKETING strategy, INTEGRATED marketing, MARKETING research
Abstract

Copyright of Czech Hospitality & Tourism Papers is the property of Vysoka Skola Hotelova v Praze 8, spol. S. r.o. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013

2. BSC MODEL JAKO NÁSTROJ MĕŘENÍ ÚSPĕŠNOSTI MARKETINGOVÉ STRATEGIE ROZVOJE CESTOVNÍHO RUCHU.

Author

Palatková, Monika

Subjects
MARKETING management, MARKETING planning, STRATEGIC planning, MARKETING strategy, INTEGRATED marketing, EXPORT marketing, INTERNATIONAL markets
Abstract

Copyright of Czech Hospitality & Tourism Papers is the property of Vysoka Skola Hotelova v Praze 8, spol. S. r.o. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013

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