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BSC MODEL JAKO NÁSTROJ MĕŘENÍ ÚSPĕŠNOSTI MARKETINGOVÉ STRATEGIE ROZVOJE CESTOVNÍHO RUCHU.

Authors :
Palatková, Monika
Source :
Czech Hospitality & Tourism Papers; 2013, Vol. 9 Issue 19, p13-31, 19p
Publication Year :
2013

Abstract

<i>Copyright of Czech Hospitality & Tourism Papers is the property of Vysoka Skola Hotelova v Praze 8, spol. S. r.o. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Czech
ISSN :
18011535
Volume :
9
Issue :
19
Database :
Complementary Index
Journal :
Czech Hospitality & Tourism Papers
Publication Type :
Academic Journal
Accession number :
91526878