1. Joyce Ma Chases the China Dream.
- Author
-
Edelson, Sharon
- Subjects
MARKET entry ,RETAIL stores ,MARKET potential ,LUXURY goods industry - Abstract
This article reports that Joyce Boutique Holdings, after several failed attempts, will finally enter the Chinese market in February 2007 with a new concept store in Shanghai. Retailer Joyce Ma sees China as a long-term market, one that may not fully develop for another decade. And the signs of enormous potential are everywhere. Although the Chinese are contributing to the global economy, the growing domestic market for foreign goods is what is firing the imagination of luxury brand owners.
- Published
- 2006