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Reports on the efforts by three advertising agencies in Washington, D.C. of boosting the advertising industry of Washington, D.C.. Steady financial growth of the advertising companies; Includes the works of Adworks Inc.; Awards and national accounts of Mouncey Ferguson & Associates; Financial conditions of the Old City Group; Works and accounts of the advertising companies.

Focuses on the marketing efforts of minority-owned advertising agencies in the Washington Region. Focus of niche marketing efforts; Challenges in marketing to minority communities; Views of advertisers on minority-owned agencies; Mass marketing of minority-owned agencies.

Presents tips in choosing for an ad agency or a marketing agency. Includes developing a marketing strategy; Selection of agencies familiar with the business' nature; Researching for the intended business venture.

Reports on the possible impact of marijuana possession charges against Mouncey Ferguson on the advertising company, Mouncey Ferguson & Associates, he is heading in Virginia. Background of the case; Opportunities of rival agencies to win the company's clients; Comments from other advertising executives.

Presents news items concerning advertising and marketing firms in the Washington, D.C. area. Includes the merger of Bozell/Eskew Advertising with Stevens McQueeny Winning Strategies; College graduates' competing for jobs in advertising agencies; Tips on job hunting.

Reports on the contract dispute between Goldberg Marchesano Kohlman, a Washington-based advertising agency, and its former creative director Bill Replogle. Replogle's advertising project for GMK's Fresh Fields account; GMK's claim of Replogle's violation of the terms of his contract; Replogle's defense of his actions.

Reports that Medicus Group International has acquired InterScience Communications. Transfer of Medicus public relations division into InterScience; Appointment of Ken Rabin as Interscience chairman.

Reports on developments in the advertising and marketing sector of Washington D.C. Image campaign of the Advertising Club of Metropolitan Washington; American Society of Civil Engineer's hiring of Eisner, Petrou & Associates to handle its public-affairs needs; Key executive appointments in the Capitol Group.

Reports on developments in the Washington, D.C. advertising business as of December 1994. Merger of Kaufman Public Relations and Dorf & Stanton/Washington; Acquisition of Washington International Group by the Jefferson Group; Appointment of Deborah Hohlt as director of communications at the Blue Cross and Blue Shield of the National Capital Area.

Reports that a Washington D.C. Superior Court jury has awarded compensatory and punitive damages to the former director of public affairs for Kaiser Foundation Health Plan of the Mid-Atlantic States Stephanie Strass. Background of the case; Kaiser's plan to appeal the decision; Resolution of the issues of the case.

Presents news briefs on advertising and marketing in Washington, D.C. as of February 27, 1998. Includes Aluminum Association's search for public relations agencies to promote the aluminum beverage can; Appointment of George Shelton as director of media and communications by the Puerto Rico Federal Affairs Administration; Roster of new clients won by Aker Partners.

Reports on developments in advertising, marketing and public relations in the Washington Metropolitan Area as of February 20, 1998. Includes three agencies' pursuit of the Virginia Baseball Stadium Authority's public relations contract; Geddings Communications' development of an action plan for the National Coalition to Promote Physical Activity.

Presents advertising- and marketing-related news items in the Washington region for the week February 13-19, 1998. Includes Ford car dealers' ad agency search; Hisaoka Public Relations' role in helping Cities reopen as a French restaurant; Holding of the Addy awards for the advertising industry.

Presents news relevant to advertising and marketing in the metropolitan area of Washington D.C. for the week of January 16, 1998. Includes the search for a new president at Goldberg.Marchesano.Partners advertising firm; Retention of Bomstein Agency by MedOptions Inc. to develop advertising and a Web site; Predictions for the area's advertising industry by Karen Kennedy of KSK Communications.

Reports on developments pertinent to advertising and marketing in the Washington, D.C. area as of February 12, 1998. Includes the Bomstein Agency's radio and transit advertising initiative for Money Tree Fund; Ogilvy Adams & Rinehart's shift to the name Ogilvy Public Relations Worldwide; Appointment of Mark L. Gerchick as senior vice president at the public affairs firm Apco Associates.

Focuses on developments related to advertising and mass media in and around Washington Metropolitan Area, current as of January 30, 1998. Includes General Dynamics Corp.'s plan to consolidate its many advertising accounts with one agency; Impromptu reunion of Henry J. Kaufman & Associates staffers.

Presents news items related to advertising and marketing in the Washington Metropolitan Area as of January 23, 1998. Includes prospects for advertising charges by CBS Corp. for its coverage of the National Football League; Forecast on marketing developments for 1998; Promotion of Karl Ely to advertising director and associate publisher of the American Society of Association Executive's magazine.

Reports on developments in the marketing and advertising industry in Washington, D.C. for the week ended January 15, 1998. Plea of guilt by advertising executive Mouncey Ferguson to growing marijuana in his backyard; Retention of advertising account of the National Guard by Laughlin, Marinaccio and Owen; Appointment of Kershner & Co. as advertising agent for the Volunteers of America.

Presents developments in advertising and marketing in the Washington Metropolitan Area for the week of January 2-8, 1998. Projected increase in billings in the advertising industry; Washington's involvement in a nationwide anti-drug advertising campaign; Barranca and Associates' contracts from the US General Services Administration to provide marketing consulting, copywriting and editing services.

Reports on developments related to advertising and marketing in the Washington Metropolitan Area as of December 26, 1997. Includes D.C. Lottery's search for an advertising agency; Pending advertising accounts of the Washington Convention Center and the National Guard; Significant mergers in the industries.

Reports on developments related to advertising and marketing in Washington, D.C. as of December 25, 1997. Includes partnership of Demaine-Vickers and Kamber Group; Partnership of Goldberg.Marchesano.Partners and Interactive Development Corp.; Italianni's plan to open a restaurant.

Presents various news related to advertising and marketing industry in Washington, District of Columbia (D.C.). Public Relations Society of America's (PRSA) chapter in Washington; Advertising account of Washington D.C. Lottery account; Publication of Coalition for Advertising Supported Information.

Presents news updates regarding advertising and marketing in the United States. Why the National Guard is moving closer to choosing an advertising agency; Annual review of the National Blue Cross/Blue Shield Federal Employee Program; Entries for the Addy awards.

Reports on developments in the advertising industry in the Washington Metropolitan Area as of December 5, 1997. Includes Hechinger Co.'s conduction of an agency review for its $30 million account; Metropolitan Washington Airports Authority's selection of Rainmaker as its agency of record.

Reports on developments related to advertising and marketing in the Washington Metropolitan Area, as of November 27, 1997. Includes opening of McLean Communications by Jack McLean and Ralph Thompson; Recognition of Social Marketing Global Exchange Inc. director Sue Morris as Woman of the Year by the Washington Women in Public Relations; Due date for the US Postal Service's marketing proposals.

Reports on news developments related to advertising and marketing in Washington D.C., as of November 20, 1997. Computer Sciences Corp.'s plan of adding an advertising agency to its team; Streamlining of the nominees for National Guard' advertising account; Events happening for the local chapter of the Public Relations Society of America.

Reports on developments related to advertising and marketing in the Washington Metropolitan Area as of November 13, 1997. Includes advertising campaigns of the Aluminum Association urging adult consumers to purchase drinks in aluminum cans; Opening of Raleigh Schein and Co. by Digital Ink. Co. director Raleigh Schein; Success of the Ad Club Foundation's Newspaper Day luncheon.

Presents information on advertising and marketing in Washinton D.C.'s communication industry. Proposal of AudioMaster Inc. President Jeff Kidwell on the cost of hiring professional radio talent; Crisis communications plan launched by American Society of Travel Agents; Services managed by Goldberg.Marchesano.Partners for Nicola Corp.; Corporate communications firm formed by Kiplinger Washington Letters.

Updates on the advertising and marketing industry in Washington Region as of October 24, 1997. Includes Williams Whittle Associates' establishment of a scholarship program for interns to celebrate its 30th anniversary; Election of Stephen Chaudet as chairman of the Public Affairs Council; Schedule of the Art Directors Club of Metro Washington's 48th annual exhibit and gala.

Reports on developments concerning advertising and marketing in the Washington Metropolitan Area as of October 17, 1997. Includes Planned changes in Earle Palmer Brown Cos.; Selection of advertising firms for the National Institute of Diabetes and Kidney Diseases account; Washington Metropolitan Airports Authority's search for an agency.

Provides information on various advertising and marketing firms of different states in America. Plans of the US Postal Service for the marketing of the initiative `Celebrate the Century'; Submissions of Washington Convention Center Authority's request for proposal (RFP) for a marketing agency; Appointment of Martin Agency by Timberland Co.

Presents news updates on marketing and advertising in Washington, D.C. as of October 9, 1997. Withdrawal of Stern Agency as a finalist for the Metropolitan Washington Airports Authority advertising account; Schedule of the web site to be launched by the area's advertising community.

Focuses on developments concerning advertising and marketing in and around Washington D.C., as of September 26, 1997. Includes Washington Convention Center Authority's search for an advertising and public relations agency; Review for the Metropolitan Washington Airport Authority's advertising account; Montgomery Insurance's selection of Crosby Marketing Communications.

Focuses on the advertising and marketing industries in Washington, D.C. from 1982 to 1997. Customer relations and targeting of customers through the Internet; Funding sources; Problems on finding qualified staff; Industry segments.

Reports on developments concerning the advertising and marketing industries in Washington, D.C. for the week ending September 19, 1997. Includes Papa John's Pizza's selection of Goldberg.Marchesano.Partners to be its agency for its co-operative program; Dianne Hardison's decision to join the Fairfax County Economic Development Authority as director of marketing.

Reports on news developments related to advertising and marketing in the Washington Metropolitan Area as of September 12, 1997. Includes the fund raising efforts made by area tourism groups to lure overseas tourists; Newspaper Association of America's launching of an advertising campaign to promote literacy by encouraging Americans to read newspapers.

Reports on news developments about advertising and marketing in Washington, D.C. as of September 5, 1997. Includes preparations for the Addy Awards made by the Ad Club of Metropolitan Washington; Response to questionnaire for agency credentials from Dewalt, a Black & Decker division that makes professional power tools.

Reports on developments concerning the advertising and marketing industry in Washington, D.C. as of August 22, 1997. Includes Manning, Selvage & Lee's plan to reposition itself in the market; Ein Communications' handling of the media and public relations for three new clients.

Reports on the restructuring of the American Marketing Association's Washington Metropolitan Area chapter. Logo change; Speaker presentation series.

Reports on developments in the Washington Metropolitan Area advertising as of August 29, 1997. Marketing executive Tom Gorski as executive director of American Academy of Orthotists and Prosthetists; KSK Communications' hiring of Barry Wise and Alan Steel.

Reports on developments in the Washington Metropolitan Area advertising agencies as of August 29, 1997. Charles J. Brotman Communications' new clients; Martin Agency's contract with Turner Classic Movies; Henry J. Kaufman & Associates' creation of a division.

Reports that South Atlantic States advertising agencies Adworks, MDB Communications and The Martin Agency have donated time, goods and services to the Partnership for a Drug Free America. Comments of executives.

Reports that the White House Office of Drug Control Policy is seeking US Congressional approval for money to launch a five-year advertising campaign to battle teenage drug abuse. Budget goal of $175 million; How the money will be used; Elements of the campaign.

Presents news briefs related to advertising and marketing in the United States, as of August 15, 1997. Includes American Forest & Paper Association's negotiation with advertising agencies for an educational campaign; Ogilvy Adams & Rinehart's contract with the National Heart, Lung and Blood Institute; Rober Thompson's appointment as vice president of Jefferson Group.

Focuses on the dilemmas facing small business owners in hiring marketing agencies in the United States. Use of referrals and references; Average budgets of small businesses for their marketing efforts; Structure of client-agency relationships.

Presents developments related to advertising and marketing in the Washington Metropolitan Area as of the week of August 8, 1997. Includes the installation of the Arrivals On-Line, an interactive kiosk, at the National Airport; National Airport Authority's search for an advertising agency; Appointment of James Hazel as senior vice president at Ryan-McGinn.

Presents business-related news in the Washington Metropolitan Area as of the week of August 8, 1997. Debate on the name to be used for the Ritz-Carlton Hotel in Washington; Renaming of Metrorail stations in Fairfax County, Virginia; Earle Palmer Browne's campaign featuring basketball player Michael Jordan.

Reports on developments in the advertising industry in the Washington Region as of August 1, 1997. Includes the US Navy's release of a request for proposal seeking a full-service agency to help with its recruitment advertising; Expected release of the list of finalists for the US Treasury Department's electronic funds transfer education campaign.

Presents news developments related to advertising and marketing in the United States as of July 25, 1997. Henry J. Kauffman & Associates' acquisition of Jefferson Group's public relations division; Metropolitan Washington Airports' search for an agency to handle advertising and marketing of its two airports.

Reports on advertising and marketing developments in Washington, D.C. for the week of July 18, 1997. Call of the National Guard for a recruitment advertisement; Notification for agencies participating in the US Census Bureau marketing account; Differences of reaction on the proposed postal rate increases.