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Focuses on a cable television commercial for emergency radios that was made using a public-service announcement by United States Vice President Al Gore. The advertisement for a `Weatherman' alert radio, which was made by Media Group, a Stamford, Connecticut direct marketer; Description and function of a weather radio; Ambiguous promotion of the radio by Gore; Lack of any copyright protection for public-service announcements; Comments of Gore's press secretary.

Reports that on Christmas Eve 1998 the QVC cable channel will air hour after hour of promotional spots for organizations ranging from the Arbor Day Foundation to the Youth Fitness Campaign. How QVC, like most other television shopping networks, will take a break from selling on Christmas; What the eight hours of public-service appeals will feature; How other home shopping networks are changing their programming for Christmas.