On Christmas, Shopping Channels Will Aim for Your Heart Strings.

Reports that on Christmas Eve 1998 the QVC cable channel will air hour after hour of promotional spots for organizations ranging from the Arbor Day Foundation to the Youth Fitness Campaign. How QVC, like most other television shopping networks, will take a break from selling on Christmas; What the eight hours of public-service appeals will feature; How other home shopping networks are changing their programming for Christmas.