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1. ESTRATEGIA DE EXPORTACIÓN DESDE ARGENTINA HACIA MÉXICO DE CUADERNOS DE ESPIRAL.

Author

Páez, Héctor Ricardo and Quintas, Luis Guillermo

Subjects
*INTERNATIONAL trade, *FOREIGN exchange rates, *FEASIBILITY studies, *PAPER industry, *EXPORTS
Abstract

In this paper we analyze the feasibility of exporting spiral notebooks from Argentina to Mexico. We consider this possibility for a leader Argentinean enterprise both, the Argentinean and Mexican markets are studied, and also the strategic positioning of the several enterprises operating in the Mexican market. We also include a sensitive analysis on the exchange rate, giving as a result several alternative scenarios for possible competition among the enterprises. We conclude that it is very convenient for this type of enterprise. [ABSTRACT FROM AUTHOR]

Published
2008