ESTRATEGIA DE EXPORTACIÓN DESDE ARGENTINA HACIA MÉXICO DE CUADERNOS DE ESPIRAL.

In this paper we analyze the feasibility of exporting spiral notebooks from Argentina to Mexico. We consider this possibility for a leader Argentinean enterprise both, the Argentinean and Mexican markets are studied, and also the strategic positioning of the several enterprises operating in the Mexican market. We also include a sensitive analysis on the exchange rate, giving as a result several alternative scenarios for possible competition among the enterprises. We conclude that it is very convenient for this type of enterprise. [ABSTRACT FROM AUTHOR]