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Start Over Descriptor "Johnson & Johnson -- Advertising" Journal the wall street journal western edition
20 results on '"Johnson & Johnson -- Advertising"'

1. New Tylenol pill to get $40 million promotional push

Author

Flint, Joe

Subjects
Johnson & Johnson -- Advertising, Pharmaceutical industry -- Advertising, Analgesics -- Advertising, Television advertising -- Planning, Advertising campaigns -- Planning, Company business planning, Business, Business, general
Published
2003

2. Johnson & Johnson

Author

Pereira, Joseph

Subjects
Johnson & Johnson -- Advertising, Toiletries industry -- Advertising, Aspirin -- Advertising, Pharmaceutical industry -- Product information, Business, Business, general
Published
2001

3. Johnson & Johnson

Author

Vranica, Suzanne

Subjects
Johnson & Johnson -- Advertising, Pharmaceutical industry -- Advertising, Business, Business, general, Better Business Bureau. Council of Better Business Bureaus. National Advertising Div. -- Investigations, Pepcid (Medication) -- Marketing
Published
1999

4. TV Guide, J&J to announce ad package

Author

Kranhold, Kathryn

Subjects
Johnson & Johnson -- Advertising, Gemstar-TV Guide International Inc. TV Guide Publishing Group -- Contracts, Health products industry -- Advertising, Periodical publishing -- Contracts, Mass media industry -- Contracts, Business, Business, general
Abstract

Health-care products maker Johnson & Johnson will announce a partnership with TV Guide Inc. in which it will buy a portion of advertising in TV Guide's magazine, TV-listings channel and Web site. Beginning with the August 23 issue, the ads will be placed close to a new listing of family-oriented programs, as part of a larger effort by Johnson & Johnson to promote more family-friendly programming. The campaign also gives TV Guide momentum in its new push to sell advertisers space throughout its various media holdings.

Published
1999

5. Moving Motrin

Subjects
Johnson & Johnson -- Advertising, Ammirati Puris Lintas Inc. -- Advertising, Pharmaceutical industry -- Advertising, Business, Business, general
Published
1999

6. Foot fight

Author

Strassel, Kimberly A.

Subjects
Johnson & Johnson -- Advertising, False advertising -- Investigations, Medical equipment and supplies industry -- Advertising, Business, Business, general, Better Business Bureau. Council of Better Business Bureaus -- Investigations
Published
1998

7. Media account

Author

Goldman, Kevin

Subjects
Johnson & Johnson -- Advertising, Young & Rubicam Brands -- Contracts, McCann-Erickson Inc. -- Contracts, Advertising agencies -- Contracts, Business, Business, general
Published
1993

9. J&J addresses safe sex

Author

Goldman, Kevin

Subjects
Johnson & Johnson -- Advertising, Health products industry -- Advertising, Business, Business, general
Published
1993

11. Consolidation

Author

Bird, Laura

Subjects
Johnson & Johnson -- Advertising, McCann-Erickson Advertising Ltd. -- Contracts, Business, Business, general
Published
1992

12. J&J switches baby brands

Author

Lipman, Joanne

Subjects
Johnson & Johnson -- Advertising, Young & Rubicam Brands -- Contracts, Ammirati Puris Lintas Inc. -- Contracts, Business, Business, general
Published
1991

13. Disney Sponsorship

Author

Lublin, Joann S.

Subjects
Johnson & Johnson -- Advertising, Walt Disney Co. -- Contracts, Business, Business, general
Published
1990

14. Firms squeeze more! products into a single ad

Author

King, Thomas R.

Subjects
Colgate-Palmolive Co. -- Advertising, Ralston Purina Co. -- Advertising, Johnson & Johnson -- Advertising, Consumer goods -- Advertising, Pet supplies industry -- Advertising, Consumer goods industry -- Advertising, Television advertising -- Social aspects, Business, Business, general
Published
1990

15. Painkiller ads strive to give foes headaches

Author

Deveny, Kathleen

Subjects
Johnson & Johnson -- Advertising, Wyeth -- Advertising, Analgesics -- Market share, Health products industry -- Advertising, Ibuprofen -- Advertising, Business, Business, general, Tylenol (Medication) -- Advertising
Published
1990

16. New Accounts

Subjects
Johnson & Johnson -- Advertising, Cadwell Davis Partners Inc. -- Contracts, Hohner/HSS Inc. -- Advertising, Edelmann Scott Inc. -- Contracts, Business, Business, general
Published
1989

19. Tylenol fights back on aspirin heart claims

Author

Alsop, Ronald

Subjects
Johnson & Johnson -- Advertising, Pharmaceutical industry -- Advertising, Aspirin -- Physiological aspects, Business, Business, general, Tylenol (Medication) -- Advertising
Published
1989

20. Two drug firms barred by judge from some claims

Author

Power, William

Subjects
Wyeth -- Advertising, Johnson & Johnson -- Advertising, Pharmaceutical industry -- Advertising, Nonprescription drugs -- Advertising, False advertising -- Cases, Business, Business, general
Published
1987

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