TV Guide, J&J to announce ad package

Health-care products maker Johnson & Johnson will announce a partnership with TV Guide Inc. in which it will buy a portion of advertising in TV Guide's magazine, TV-listings channel and Web site. Beginning with the August 23 issue, the ads will be placed close to a new listing of family-oriented programs, as part of a larger effort by Johnson & Johnson to promote more family-friendly programming. The campaign also gives TV Guide momentum in its new push to sell advertisers space throughout its various media holdings.