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Your search keyword '"Automobiles -- Marketing -- Planning"' showing total 2 results
Start Over Descriptor "Automobiles -- Marketing -- Planning" Journal the economist
2 results on '"Automobiles -- Marketing -- Planning"'

1. Walking away from Longbridge

Subjects
Rover Group Ltd. -- Management -- Marketing, BMW Group -- Planning -- Marketing -- Management, Automobile industry -- United Kingdom -- Planning -- Marketing, Automobiles -- Marketing -- Planning, Company marketing practices, Company business planning, Company business management, Automobile Industry, Business, Economics, Business, international
Abstract

BMW is disposing of its Rover volume car business, including Longbridge, the heart of the British car industry. How did this come to pass? THE Rover 75 may soon be [...]

Published
2000

2. Angst from Angstroms: selling cars

Subjects
Automobile dealers -- Planning -- Marketing, Automobiles -- Marketing -- Planning, Automotive dealers -- Planning -- Marketing, Hypermarkets -- Planning -- Marketing, Superstores -- Planning -- Marketing, Business, Economics, Business, international, Company marketing practices, Company business planning, Planning, Marketing
Abstract

INDIANAPOLIS AMERICANS are used to shopping at hangar-sized supermarkets, not just for groceries but for pricey consumer goods. Dozens of brands jostle for shelf space at appliance and consumer-electronics superstores [...]

Published
1997

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