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Walking away from Longbridge
- Source :
- The Economist. March 18, 2000, Vol. 354 Issue 8162, 57
- Publication Year :
- 2000
-
Abstract
- BMW is disposing of its Rover volume car business, including Longbridge, the heart of the British car industry. How did this come to pass? THE Rover 75 may soon be [...]
- Subjects :
- Rover Group Ltd. -- Management -- Marketing
BMW Group -- Planning -- Marketing -- Management
Automobile industry -- United Kingdom -- Planning -- Marketing
Automobiles -- Marketing -- Planning
Company marketing practices
Company business planning
Company business management
Automobile Industry
Business
Economics
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 00130613
- Volume :
- 354
- Issue :
- 8162
- Database :
- Gale General OneFile
- Journal :
- The Economist
- Publication Type :
- Periodical
- Accession number :
- edsgcl.60370728