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Your search keyword '"Truong, Thi Thuy"' showing total 1 results
Start Over Author "Truong, Thi Thuy" Topic market segment Publication Type Academic Journals Journal technological & economic development of economy

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1 results on '"Truong, Thi Thuy"'

1. SELECTING TARGET MARKET BY SIMILAR MEASURES IN INTERVAL INTUITIONISTIC FUZZY SET.

Author

Nguyen Xuan THAO and Truong Thi Thuy DUONG

Subjects
*FUZZY sets, *TARGET marketing, *EXPONENTIAL functions, *MARKETING strategy, *DECISION making
Abstract

The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets. [ABSTRACT FROM AUTHOR]

Published
2019
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