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SELECTING TARGET MARKET BY SIMILAR MEASURES IN INTERVAL INTUITIONISTIC FUZZY SET.
- Source :
-
Technological & Economic Development of Economy . 2019, Vol. 25 Issue 5, p934-950. 17p. - Publication Year :
- 2019
-
Abstract
- The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 20294913
- Volume :
- 25
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Technological & Economic Development of Economy
- Publication Type :
- Academic Journal
- Accession number :
- 138841745
- Full Text :
- https://doi.org/10.3846/tede.2019.10290