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Supermarket sales of new fruit-flavored and sparkling soft drinks are increasing because consumers believe the drinks are healthier than regular soft drinks. The beverages are priced higher than cola and noncola soft drinks and have a higher profit margin. Since the drinks do not have caffeine or artificial coloring, they attract the health-conscious consumer and have not taken away from soda sales. Sales of these new beverages increased 17.2% in 1991., A 'new age' is dawning in the soft drink category, and it has nothing in particular to do with channeling, pyramid power, meditation or Aquarians. On store shelves, 'new age' [...]

Retailers are employing a new type of energy conservation. Just take a look at the beverage aisle, where it's evident that they're safeguarding the growing energy drink category. Responding to [...]

More and more, Coke isn't the real thing anymore. Nor are Pepsi, Sprite and other mainstream sodas. Recent reports that sales of cola and other sweetened carbonated soft drinks had [...]

SEATTLE - It has a lush, fruity bouquet whose high acid content pairs nicely with prime rib, hamburgers and veal. The hot new syrah from Washington state? Nope. It's Dry [...]

Retailers need to put the fizz back into private-label soda. For the first year since 1998, this category's share of market is expected to decline slightly, according to Gary Hemphill, [...]

Millions of 192-Ounce Cases; Share of Volume; % Change; Share Change Rank, Brand Millions of 192-Ounce Cases 2002; Millions of 192-Ounce Cases 2003; Share of Volume 2002; 2003; 2002/03; 2002/03 [...]

New Sports Drinks Heating Up Competition Move over, Gatorade. The sports drink section of the beverage department is overflowing with a growing number of products, said retailers polled by Supermarket [...]

Non-cola soft drinks, traditionally silent as the cola wars raged, are now taking some aggressive steps of their own. If successful, the moves could yield more spoils for retailers. 'Since [...]