1. The Karan Johar playbook: The open secret, male same-sex sexuality, and the ‘big-brand’ in Bollywood
- Author
-
Daniel J. Luther
- Subjects
Cultural Studies ,Hindi ,Visual Arts and Performing Arts ,business.industry ,Commodity ,Media studies ,HQ The family. Marriage. Woman ,Human sexuality ,Incitement ,Film industry ,Culture industry ,language.human_language ,Silence ,Textuality ,HN Social history and conditions. Social problems. Social reform ,language ,Sociology ,PN1993 Motion Pictures ,business - Abstract
This paper critically contextualizes the open secret of Karan Johar’s sexuality as a key marketable commodity in the neoliberal framework of the ‘KJo’ brand. It examines the cultural legibility of the open secret of his sexuality. It argues that the juxtaposition between the ubiquity of his open secret and his maintained silence on identifying his sexuality serves as an incitement that enables a study of his role in incrementally making space for a depoliticized and individualized upper-class male same-sex sexuality. By mapping the textuality of his open secret in the culture industry surrounding the Hindi film industry this paper offers a nuanced critique of the co-option of male same-sex sexuality by Karan Johar and its deployment as a gimmick.
- Published
- 2021
- Full Text
- View/download PDF