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The article reports on the efforts of the book industry to promote environmental sustainability. Topics discussed include the environmental policy that publisher Houghton Mifflin Harcourt has adopted in 2014, the forest management practices of paper producers, such as Boise/Packaging Corp. of America (PCA), Domtar and Georgia-Pacific, and the steps that book publishers can take to reduce the industry's impact on the environment.

The article discusses efforts by the paper supplier Asia Pulp & Paper (APP) to retain customers from the children's book and toy industries after announcing that it would no longer use paper from endangered rainforests in Indonesia in response to criticism from environmental advocates. APP attended the International Toy Fair Show in New York in February 2013 and promised to comply with High Conservation Value Forest (HCVF) and sustainable procurement values.