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With New Plan, APP Works to Win Back Customers.

Authors :
Raugust, Karen
Source :
Publishers Weekly. 2/18/2013, Vol. 260 Issue 7, p6-6. 2/3p.
Publication Year :
2013

Abstract

The article discusses efforts by the paper supplier Asia Pulp & Paper (APP) to retain customers from the children's book and toy industries after announcing that it would no longer use paper from endangered rainforests in Indonesia in response to criticism from environmental advocates. APP attended the International Toy Fair Show in New York in February 2013 and promised to comply with High Conservation Value Forest (HCVF) and sustainable procurement values.

Details

Language :
English
ISSN :
00000019
Volume :
260
Issue :
7
Database :
Academic Search Index
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
85668612